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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – November 11, 2020

November 11, 2020

Ski season in the U.S. is officially underway! The U.S. election has been called and Pfizer has announced promising results for a COVID-19 results. The madness that has been 2020 is now in the rearview mirror, right?  Everyone nervously heading into the ski season knows the answer is, “Not so fast.” The uncertainty continues with […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 28, 2020

October 28, 2020

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now.  A streak of consumer optimism is poking its head up, but these seven months […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 14, 2020

October 14, 2020

We’re over eight months into the pandemic and consumer news seems to be tilting to which COVID-inspired trends and behavior will be sticking around for the long-term. We understand that you may be more worried about how you’re going to make it through tomorrow. But keep an eye on these ideas as they may provide […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 17, 2020

September 17, 2020

Sustaining BOOMING Recreation Sales Through Holiday and Beyond If your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. A recent article from NPR summed it up in the title, “Amid a Deep Recession, Outdoor Equipment is Flying Off the Shelves,” and substantiated […]

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Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 19, 2020

August 19, 2020

E-commerce sales are up 55% year-over-year for the first seven months of 2020. This year, online sales are slated to surpass the total online sales in 2019 by October 5th – well before the holiday season. The rise in e-commerce brings challenges for many specialty brand leaders: challenges with customer service staffing, fulfillment and managing […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 05, 2020

August 5, 2020

August is usually the time we’re dropping the clutch in our specialty businesses – we’re working to maximize the current year, working hard to have that strong finish with Black Friday, Cyber Monday and Holiday. Let’s not forget strategic planning and budgeting for the new year. Looks like we’re all about to stand in the […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 23, 2020

July 23, 2020

Though spending was up in June, many regions within the United States are experiencing COVID-19 case spikes. People are learning right now how to use the experience they’ve had with COVID’s initial disruption and apply it to another restricted existence.  New claims for state unemployment benefits exceeded one million for the 17th consecutive week. Congress […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – July 09, 2020

July 9, 2020

Following job gains in June, many economists are predicting an economic slowdown as cases of the Coronavirus surge around the country. Daily cases continue to climb. Last week, new cases of the Coronavirus in the U.S. reached 50,000, a single-day record. That is more than four months since the pandemic first appeared in the U.S. […]

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