- Enhanced listing on SIA's Marketplace — includes additional copy and Silver Partner identification
- Member Benefit Spotlight in First Tracks (SIA's weekly newsletter)*
Unlock the value of being united by winter. Become a member today >
SIA’s mission is to help the winter outdoor community thrive.
The key ingredient in any successful winter outdoor business is consumers. SIA is bridging the gap between its members and consumers through actionable consumer insights, increasing winter recreation participation, and the creation of online and in-person consumer destinations called Snowbound Festivals.Learn More
SIA members get year-round access to strategic tools and information to support and grow their business. Town Halls, webinars, workshops and video libraries feature essential business topics such as: B2B and B2C business technologies, climate and tariff advocacy, consumer loyalty, data and research, e-commerce, inclusion, sales, sustainable recovery and more.Learn More
Successful businesses use data to make better decisions and to get an edge on their competitors. SIA members get the advantage of relevant and timely research and data tools across consumers, retail, wholesale and participation.Learn More
Building an inclusive winter community is not just a moral imperative, it’s a business imperative. SIA is committed to creating a roadmap for positive industry change, including member education and tools, a DEI sub-committee, and collaborations across the winter outdoor industry.Learn More
The voice of the winter outdoor industry is a powerful tool. SIA unites this voice on important environmental and regulatory issues that directly impact the winter business.
Through our ClimateUnited platform, SIA is uniting the winter outdoor industry around meaningful climate action and meet the goal of reducing carbon emissions entirely by 2050.Learn More
SIA is helping get more people on snow. Whether it’s through the support of the Share Winter Foundation, creating an inviting and inclusive experience at the Snowbound Festivals, or seizing on the opportunity COVID-19 has created for more people to get outside, now more than ever we need to work together as a community to encourage, enable and welcome greater participation in the winter outdoors... like our businesses depend on it.Learn More
SIA members receive special pricing for the Snowbound Festival community and in-person events, and a discount per square foot to the Outdoor + Snow Show. On average, a medium-sized company can save over $15,000 just on the SIA FedEx shipping savings alone. SIA offers additional valuable business alliances that provide quantifiable savings for our members.Learn More
SIA provides our members with the most valuable business tools to help them grow and drive their business forward. We have our eye on the future, actively addressing long-term issues impacting our industry.
As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.
This is our way of life. We live it together. It’s who we are. We’re United By Winter.
For agencies, consultants, service providers and higher education institutions that want:
For resorts that want:
For Specialty Retailers and Independent Sales Reps that want:
For non-profits that want:
For PSIA Instructors (Must have PSIA Certification Number to signup):
SIA Premium and Resort Members get the best possible sq. ft. rate for Snowbound Festival Rockies (November 5-7, 2021) and Snowbound Festival New England (November 19-21).
SIA Members Save The Most On 2021 Outdoor + Snow Show Booth Space Pricing
Outdoor Retailer has announced member booth-space pricing for OR+SS (January 27-29, 2021). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.
For additional questions, please contact your respective territory membership manager below:
Director of Membership Relations and Strategic Alliance
Membership Relations and Business Development
Membership – China