Membership

SIA’s mission is to help the winter outdoor community thrive.
Join us!

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We provide our members with the most valuable business tools to help them grow and drive their business forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you're an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

We are United By Winter.

Please join us

SIA Wants to help your business thrive. Top 8 ways how we do it.

#1 We LOVE Consumers

The key ingredient in any successful winter outdoor business is consumers. SIA is bridging the gap between its members and consumers through actionable consumer insights, increasing winter recreation participation, and the creation of online and in-person consumer destinations called Snowbound Festivals.

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#2 Information is King

SIA members get year-round access to strategic tools and information to support and grow their business. Town Halls, webinars, workshops and video libraries feature essential business topics such as: B2B and B2C business technologies, climate and tariff advocacy, consumer loyalty, data and research, e-commerce, inclusion, sales, sustainable recovery and more.

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#3 Insights Give You A Competitive Edge

Successful businesses use data to make better decisions and to get an edge on their competitors. SIA members get the advantage of relevant and timely research and data tools across consumers, retail, wholesale and participation.

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#4 Inclusion Includes All of US

Building an inclusive winter community is not just a moral imperative, it’s a business imperative. SIA is committed to creating a roadmap for positive industry change, including member education and tools, a DEI sub-committee, and collaborations across the winter outdoor industry.

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#5 Together We Can Tackle Climate Change and Tariffs

The voice of the winter outdoor industry is a powerful tool. SIA unites this voice on important environmental and regulatory issues that directly impact the winter business.

Through our ClimateUnited platform, SIA is uniting the winter outdoor industry around meaningful climate action and meet the goal of reducing carbon emissions entirely by 2050.

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#6 Growing the Pie

SIA is helping get more people on snow. Whether it’s through the support of the Share Winter Foundation, creating an inviting and inclusive experience at the Snowbound Festivals, or seizing on the opportunity COVID-19 has created for more people to get outside, now more than ever we need to work together as a community to encourage, enable and welcome greater participation in the winter outdoors... like our businesses depend on it.

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#7 Savings Directly To Your Bottom Line

SIA members receive special pricing for the Snowbound Festival community and in-person events, and a discount per square foot to the Outdoor + Snow Show. On average, a medium-sized company can save over $15,000 just on the SIA FedEx shipping savings alone. SIA offers additional valuable business alliances that provide quantifiable savings for our members.

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#8 Because We’re United By Winter

SIA provides our members with the most valuable business tools to help them grow and drive their business forward. We have our eye on the future, actively addressing long-term issues impacting our industry.

As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

This is our way of life. We live it together. It’s who we are. We’re United By Winter.

Choose Your Membership Level

Join/Renew Your Membership Here

Premium Members

$500 to $7,500 annually

Our most popular membership for manufacturers, distributors, retailers, resorts and industry partners that want:

  • Free NPD Topline Retail Data (end of season, August through March) with year-over-year data (excel report so you can manipulate the data)
  • Free NPD Topline Retail Data Report (end-of-season, August through March) (PDF report)
  • Free SIA Consumer Insights Report (two per winter season)
  • Ability to participate in SIA’s Wholesale Sales & Order Study
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Free Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Outdoor Retailer Snow Show exhibitor space – the deepest single square footage discount (trade event)
  • Snowbound Festival exhibitor space – the deepest discount on booth space (consumer events) – click here for pricing info
  • Board of Directors voting rights (if eligible)
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
  • Sponsorship opportunities through SIA’s Marketplace (if a qualified business)
  • All employees at your business have access to these SIA benefits
join at this level

Standard Members

$2,300 annually

For any person or firm interested in promoting the objectives of SIA that wants:

  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Free Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Outdoor Retailer Snow Show exhibitor space discount (trade event)
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
  • Sponsorship opportunities through SIA’s Marketplace (if a qualified business)
  • All employees at your business have access to these SIA benefits
join at this level

Supporting Members

$500 annually

For agencies, consultants, service providers and higher education institutions that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Discount pricing on trade and consumer tradeshow badge access (Outdoor Retailer Snow Show and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
  • If you are an applicable business, inclusion in SIA’s Marketplace at the Supporting Partners level with the ability to upgrade to Featured Business Partners level
  • All employees at your business have access to these SIA benefits
join at this level

Resort Members

$500 annually

For resorts that want:

  • Free NPD Topline Retail Data Report (end-of-season, August through March) (PDF report)
  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Snowbound Festival exhibitor space – discounted booth space pricing (consumer event) – click here for pricing info
  • Discount pricing on trade and consumer tradeshow badge access (Outdoor Retailer Snow Show and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
  • All employees at your business have access to these SIA benefits
join at this level

Specialty Retail and Sales Rep Members

$100 annually

For Specialty Retailers and Independent Sales Reps that want:

  • Free NPD Topline Retail Data Report (end-of-season, August through March) (PDF report)
  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Snowbound Festival exhibitor space (retailers) –
  • discounted booth space pricing (consumer event) – click here for pricing info
  • Discount pricing on trade and consumer tradeshow badge access (Outdoor Retailer Snow Show and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
  • Specialty Retailers are qualified to join the NPD Snowsports Retail Panel and receive Retail Sales Data and Insights
  • All employees at your business have access to these SIA benefits
join at this level

Non-profit Members

$250 annually

For non-profits that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Discount pricing on trade and consumer tradeshow badge access (Outdoor Retailer Snow Show and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
  • Sponsorship opportunities through SIA’s Marketplace (if a qualified business)
  • All employees at your business have access to these SIA benefits
join at this level

PSIA Certified Instructor Members

$50 annually

For PSIA Instructors (Must have PSIA Certification Number to signup):

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Access to Outdoor Retailer Snow Show
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops, including our inclusive leadership training guide “The Fresh Tracks Playbook”
  • A variety of business savings
join at this level

SIA Members Get The Best Pricing on Snowbound Festival!

SIA Premium, Resort and Retail Members receive special pricing for Snowbound Festival Rockies (November 5-7, 2021) and Snowbound Festival New England (November 19-21, 2021).

For booth pricing information, click here

Pricing information available here. We are currently accepting booth space applications for both Snowbound Festival Rockies and Snowbound Festival New England.

To apply for Snowbound Festival Rockies click here

To apply for Snowbound Festival New England click here

For additional questions, please contact:

Stef Luciano
Director of Membership Relations and Strategic Alliance
[email protected]
+1.303.588.2045
Gregg Thayer
Member Relations and Business Development
[email protected]
+1.303.817.7138

Become a Marketing Partner

Shape

Featured Business Partners

$3,250/Annually*
Limited Availability

For agencies, service providers and other businesses that want to get their business and services information in front of SIA members, offer preferred pricing to SIA members and provide a video link to describe your services or offer information (this does not include an SIA membership)

  • Enhanced listing on SIA's Marketplace — includes additional copy and option to include a video or image with your information
  • Member Benefit Spotlight in SIA's quarterly Marketplace newsletter**
  • Based on availability, inclusion of your video and information in the Highlight Partner of the Month section on the SIA Marketplace**
  • Social media welcome post, plus one additional post per year **
  • Snowbound Festival exhibitor space – 10% discount if an approved, applicable business (consumer event)
  • Discount pricing on trade and consumer tradeshow badge access (Outdoor Retailer Snow Show and Snowbound Festival)
* Featured Business Partnerships run annually from the date of payment
** timing determined by SIA
Shape

Supporting Business Partners

$500/Annually*

For agencies, service providers and other businesses that want both an SIA Supporting Membership and to get their business information and services in front of the SIA audience

  • Listing on SIA's Marketplace as a Supporting Business Partner
  • Discount pricing on trade and consumer tradeshow badge access (Outdoor Retailer Snow Show and Snowbound Festival)
  • Discount pricing on SIA's Consumer Insights Reports (two per winter season)
  • Discounted pricing on SIA's Participation and Lifecycle Study Report
  • Free SIA Participation Study
  • Discounted pricing on SIA Participation Insights Study
  • Access to Industry + Intelligence Education
  • Sponsorship Opportunities
  • Business Savings
* SIA memberships run June 1 through May 31, no matter when the membership begins within that year

SIA Members Save The Most On Outdoor Retailer Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth space pricing for the Outdoor Retailer Snow Show 2022 (January 26-28, 2022). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

Click here for more info on pricing.

For additional questions, please contact your membership relations manager below:

Stef Luciano
Director of Membership Relations and Strategic Alliance
[email protected]

Gregg Thayer
Membership Relations and Business Development
[email protected]

Bill Stone
Membership Support
[email protected]

Karen Chen
Membership – China
[email protected]

Join/Renew Your Membership Here