Membership

SIA’s mission is to help the winter outdoor community thrive.
Join us!

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We provide our members with the most valuable business tools to help them grow and drive their business forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you're an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

We are United By Winter.

Please join us

SIA Wants to help your business thrive. Top 8 ways how we do it.

#1 We LOVE Consumers

The key ingredient in any successful winter outdoor business is consumers. SIA is bridging the gap between its members and consumers through actionable consumer insights, increasing winter recreation participation, and the creation of online and in-person consumer destinations called Snowbound Festivals.

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#2 Information is King

SIA members get year-round access to strategic tools and information to support and grow their business. Town Halls, webinars, workshops and video libraries feature essential business topics such as: B2B and B2C business technologies, climate and tariff advocacy, consumer loyalty, data and research, e-commerce, inclusion, sales, sustainable recovery and more.

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#3 Insights Give You A Competitive Edge

Successful businesses use data to make better decisions and to get an edge on their competitors. SIA members get the advantage of relevant and timely research and data tools across consumers, retail, wholesale and participation.

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#4 Inclusion Includes All of US

Building an inclusive winter community is not just a moral imperative, it’s a business imperative. SIA is committed to creating a roadmap for positive industry change, including member education and tools, a DEI sub-committee, and collaborations across the winter outdoor industry.

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#5 Together We Can Tackle Climate Change and Tariffs

The voice of the winter outdoor industry is a powerful tool. SIA unites this voice on important environmental and regulatory issues that directly impact the winter business.

Through our ClimateUnited platform, SIA is uniting the winter outdoor industry around meaningful climate action and meet the goal of reducing carbon emissions entirely by 2050.

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#6 Growing the Pie

SIA is helping get more people on snow. Whether it’s through the support of the Share Winter Foundation, creating an inviting and inclusive experience at the Snowbound Festivals, or seizing on the opportunity COVID-19 has created for more people to get outside, now more than ever we need to work together as a community to encourage, enable and welcome greater participation in the winter outdoors... like our businesses depend on it.

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#7 Savings Directly To Your Bottom Line

SIA members receive special pricing for the Snowbound Festival community and in-person events, and a discount per square foot to the Outdoor + Snow Show. On average, a medium-sized company can save over $15,000 just on the SIA FedEx shipping savings alone. SIA offers additional valuable business alliances that provide quantifiable savings for our members.

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#8 Because We’re United By Winter

SIA provides our members with the most valuable business tools to help them grow and drive their business forward. We have our eye on the future, actively addressing long-term issues impacting our industry.

As an SIA member, you’re an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we’re all proud to be part of.

This is our way of life. We live it together. It’s who we are. We’re United By Winter.

Choose Your Membership Level

Premium Members

$500 to $7,500 annually

Our most popular membership for manufacturers, distributors, retailers, resorts and industry partners that want:

  • Free monthly NPD Topline Retail Data (winter months)
  • Free NPD Topline Retail Data Report (end of season)
  • Free annual SIA Year In Review Report
  • Free SIA Consumer Insights Report (two per winter season)
  • Ability to participate in SIA’s Wholesale Sales & Order Study
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Free Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • OR+SS exhibitor space discount (trade event)
  • Snowbound Festival exhibitor space discount (consumer events)
  • Board of Directors voting rights (if eligible)
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops
  • A variety of business savings
  • Sponsorship opportunities through SIA’s Marketplace (if a qualified business)
  • All employees at your business have access to these SIA benefits
join at this level

Supporting Members

$500 annually

For agencies, consultants, service providers and higher education institutions that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Discount pricing on trade and consumer tradeshow badge access (OR+SS and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops
  • A variety of business savings
  • Inclusion in SIA’s Marketplace at the Bronze level with the ability to upgrade to Gold or Silver
  • All employees at your business have access to these SIA benefits
join at this level

Resort Members

$500 annually

For resorts that want:

  • Free NPD Topline Retail Data Report (end of season)
  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Snowbound Festival exhibitor space discount (consumer event)
  • Discount pricing on trade and consumer tradeshow badge access (OR+SS and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops
  • A variety of business savings
  • All employees at your business have access to these SIA benefits
join at this level

Specialty Retail and Sales Rep Members

$100 annually

For Specialty Retailers and Independent Sales Reps that want:

  • Free NPD Topline Retail Data Report (end of season)
  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Discount pricing on trade and consumer tradeshow badge access (OR+SS and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops
  • A variety of business savings
  • Specialty Retailers are qualified to join the NPD Snowsports Retail Panel and receive Retail Sales Data and Insights
  • All employees at your business have access to these SIA benefits
join at this level

Non-profit Members

$250 annually

For non-profits that want:

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Discount pricing on trade and consumer tradeshow badge access (OR+SS and Snowbound Festival)
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops
  • A variety of business savings
  • Sponsorship opportunities through SIA’s Marketplace (if a qualified business)
  • All employees at your business have access to these SIA benefits
join at this level

PSIA Certified Instructor Members

$50 annually

For PSIA Instructors (Must have PSIA Certification Number to signup):

  • Discounted Pricing on SIA’s Consumer Insights Reports (two per winter season)
  • Access to SIA Custom Research (additional fees)
  • Free annual SIA Participation Study
  • Discounted pricing on Participation Insights Study (2018-19)
  • Ability to work with Share Winter Foundation to grow participation in winter sports
  • Access to OR+SS tradeshow
  • Free access to Industry + Intelligence Education
  • Free access to SIA’s year-round Industry + Intelligence education
  • Free access to ClimateUnited – SIA’s climate platform to achieve net-zero emissions by 2050
  • Free education and support on Tariffs and Trade Issues that are critical to the future of the winter outdoor industry
  • Free inclusion training and workshops
  • A variety of business savings
join at this level

SIA Members Get The Best Pricing on Snowbound Festival!

SIA Premium and Resort Members get the best possible sq. ft. rate for Snowbound Festival Rockies (November 5-7, 2021) and Snowbound Festival New England (November 19-21).

Pricing information available here. Sponsorship information and floor space reservations will begin mid-April 2021. To ensure that you don’t miss out on these announcements, subscribe to our emails here.

For additional questions, please contact:

Stef Luciano
Director of Membership Relations and Strategic Alliance
[email protected]
+1.303.588.2045
Gregg Thayer
Member Relations and Business Development
[email protected]
+1.303.817.7138

Become a Marketing Partner

Shape

Silver

Partnership
$1,500/Annually
Limited Availability

For agencies, service providers and other businesses that want to get their business information and services in front of the SIA audience as well as offer preferred pricing to SIA members

All Bronze Benefits PLUS:
  • Enhanced listing on SIA's Marketplace — includes additional copy and Silver Partner identification
  • Member Benefit Spotlight in First Tracks (SIA's weekly newsletter)*
* timing determined by SIA
Shape

Gold

Partnership
$3,250/Annually
Extremely Limited Availability

For agencies, service providers and other businesses that want to get their business and services information in front of SIA members, offer preferred pricing to SIA members and provide education via a webinar or workshop for the winter outdoor industry

All Silver Benefits PLUS:
  • Additional listing enhancements include embedded education video, additional copy and Gold Partner identification
Shape

Bronze

Partnership
$500/Annually

For agencies, service providers and other businesses that want to get their business information and services in front of the SIA audience

  • Listing on SIA's Marketplace as a Bronze Partner
  • Discount pricing on SIA's Consumer Insights Reports (two per winter season)
  • Discounted pricing on SIA's Participation and Lifecycle Study Report
  • Free SIA Participation Study
  • Discounted pricing on SIA Participation Insights Study
  • Access to Industry + Intelligence Education
  • Sponsorship Opportunities
  • Business Savings

SIA Members Save The Most On 2021 Outdoor + Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth-space pricing for OR+SS (January 27-29, 2021). SIA Premium members have the best possible sq. ft. rate found anywhere. We’ve worked hard for our members to secure the deepest discounts on booth space available and if you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

For additional questions, please contact your respective territory membership manager below:

Stef Luciano
Director of Membership Relations and Strategic Alliance
[email protected]

Gregg Thayer
Membership Relations and Business Development
[email protected]

Bill Stone
Membership Support
[email protected]

Karen Chen
Membership – China
[email protected]

Join/Renew Your Membership Here