#1 We LOVE Consumers

The key ingredient in any successful winter outdoor business is consumers. SIA is bridging the gap between its members and consumers through actionable consumer insights, increasing winter recreation participation, and the creation of online and in-person consumer destinations called Snowbound Festivals.

#2 Information is King

SIA members get year-round access to strategic tools and information to support and grow their business. Town Halls, webinars, workshops and video libraries feature essential business topics such as: B2B and B2C business technologies, climate and tariff advocacy, consumer loyalty, data and research, e-commerce, inclusion, sales, sustainable recovery and more.

#3 Insights Give You A Competitive Edge

Successful businesses use data to make better decisions and to get an edge on their competitors. SIA members get the advantage of relevant and timely research and data tools across consumers, retail, wholesale and participation.

#4 Inclusion Includes All of US

Building an inclusive winter community is not just a moral imperative, it’s a business imperative. SIA is committed to creating a roadmap for positive industry change, including member education and tools, a DEI sub-committee, and collaborations across the winter outdoor industry.

#5 Together We Can Tackle Climate Change and Tariffs

The voice of the winter outdoor industry is a powerful tool. SIA unites this voice on important environmental and regulatory issues that directly impact the winter business.

Through our ClimateUnited platform, SIA is uniting the winter outdoor industry around meaningful climate action and meet the goal of reducing carbon emissions entirely by 2050.

#6 Growing the Pie

SIA is helping get more people on snow. Whether it’s through the support of the Share Winter Foundation, creating an inviting and inclusive experience at the Snowbound Festivals, or seizing on the opportunity COVID-19 has created for more people to get outside, now more than ever we need to work together as a community to encourage, enable and welcome greater participation in the winter outdoors... like our businesses depend on it.

#7 Savings Directly To Your Bottom Line

SIA members receive special pricing for the Snowbound Festival community and in-person events, and a discount per square foot to the Outdoor + Snow Show. On average, a medium-sized company can save over $15,000 just on the SIA FedEx shipping savings alone. SIA offers additional valuable business alliances that provide quantifiable savings for our members.

#8 Because We’re United By Winter

SIA’s mission is to help the winter outdoor community thrive. SIA is here to serve you and help get your business in fighting shape. We do this through our six pillars of advocacy, consumers, education, inclusion, insights and participation which give our members opportunities to drive their businesses forward.

This is our way of life. We live it together. It’s who we are. We’re United By Winter.