About SIA

We Know the Business of Winter

Supporting the Snow Sports Industry Since 1954

Snowsports Industries America is the winter industry’s non-profit, member-owned trade association representing snow sports suppliers, retailers, sales reps and resorts. 

By engaging all industry stakeholders and seeking out areas for growth, collaboration and innovation, SIA is where the winter industry comes together. 

SIA delivers the knowledge, tools and opportunities necessary for our members to grow their business.

And as important, we’re committed to addressing some of the most pressing issues facing our industry; increasing participation and tackling climate change. 


Board of Directors

Our members choose these expert industry leaders to give our non-profit trade association direction.

*Denotes Executive Committee member

Wendy Carey

*Chair – Jan. 2020

Mike West

*First Vice Chair – Jan. 2020

Chris Licata

*Second Vice Chair – Jan. 2020

Dino Dardano

*Third Vice Chair – Jan. 2020

Alex Draper

*Secretary – Jan. 2020

Eric Tung

*Treasurer – Jan. 2020

Nick Sargent

*SIA President

Alex Natt

*General Counsel

Elysa Walk

Director - Jan. 2020

Jon Rucker

Director – Jan. 2020

Brooke Mackenzie

Director - Jan. 2020

Johan Malkoski

Director – Jan. 2021

Kirk Langford

Director – Jan. 2022

Jake Sullivan

Director – Jan. 2022

Jim Satloff

Director - Jan. 2022

Chris Horan

Director – Jan. 2022

Jeff Burkley

Director – Jan 2022


Nick Sargent

Nick joined SIA as incoming president in August of 2015 and officially took over the role in February 2016. Prior to initiating the revitalization of SIA, he led Burton Snowboards’ partnership marketing initiatives as Senior Vice President of Global Business Alliance, creating and curating the brand’s globally recognized partner portfolio and progressing its global alliances.

Nick’s admiration of winter sports started early. He grew up in Vermont as a competitive Alpine racer, while simultaneously trying his hand in both the Nordic and snowboarding worlds as well. Since then, he has followed the snow around the globe with Skis Dynastar as a World Cup tech, and lived in Denver, CO and Portland, OR during his tenure at adidas-Salomon, where he focused on the brand’s Olympic programming.

Nick currently splits his time between SIA’s new Parky City, Utah headquarters and his hometown of Stowe, VT, where he can most often be found enjoying one of many outdoor activities that he enjoys with his wife and three kids.


Maria McNulty
Chief Operating Officer

Prior to SIA, Maria was the president of M3 Events and Entertainment, a global consulting firm that specializes in youth marketing, partnership marketing, content generation and rights management, and event production. Serving such clients as Burton Snowboards, Street League Skateboarding, Gateway Parks, Burton Snowboards, Heilongjiang Provincial Government and World Snowboarding Championships.

Graduating with honors from the University of California, Santa Cruz with a BA in Asian History and a JD from the University of Utah College of Law, Maria has been actively involved with the winter sports/outdoor lifestyle industry since 1990.  With a primary focus on snowboarding, Maria has produced events at two Winter Olympic Games and dozens of other elite international competitions; produced and distributed hundreds of hours of global television and live webcast programming; was a judge on the FIS and ISF world tours; and sat on the TTR Pro Snowboarding board of directors.

Maria was appointed by the US Secretary of Commerce to the Utah District Export Council; sits on the board of directors for Utah Key Academy; and the board of directors for PC Reads.   Maria is a long time resident of Old Town, Park City.


Mike Rossberg

Mike has over 25 years of experience in accounting, manufacturing and system integrations. He has worked in high growth companies in a variety of industries including distribution, manufacturing, resort and recreation.  He has worked as a Controller and CFO for small to mid-sized companies during his career. He starting his accounting career working at Wolf Mountain in Park City in the early 90's. He also worked as a Controller with outdoor brands such as Reynold's Cycling, Powerex Masts and Hawaiian Pro Line.  Mike holds a Bachelor of Science degree in Accounting from the University of Utah. 

Jo Gabrielson

Director of Accounting & HR

Jo joined the SIA team in August 2016 and manages the accounting and HR operations of the company, including budgeting, financial reporting, and forecasting.  Combining more than fifteen years of finance, accounting, and HR experience with a passion for the outdoors, she enjoys everything that mountain living has to offer.  In her spare time, you can find her biking and hiking with her husband and pup in the summer, or skiing and snowshoeing in the winter.


Colleen Nipkow
Director of Marketing & Communications

Colleen joined the SIA team in spring 2020 to manage all things marketing. A Philly girl who has called Salt Lake City, Utah home since 1993, she time has spent her entire career in the outdoor and snow sports industries. Colleen has held marketing roles at iconic outdoor brands such as Black Diamond Equipment, Scarpa North America and Gregory Mountain Products. She has also worked in the B2B channel at international ingredient brands Polygiene and HeiQ Materials. When not working, Colleen can be found chasing her grandson on skis at Snowbird (where her husband ski patrols) or mountain biking the trails of Park City.


Colin Edwards
Senior Membership Manager/Key Members

Colin has called Utah his home since 1989 while working in the snow sports industry  in multiple sales roles for the past 17 years. Colin started his career working for Coan Enterprises, representing Forum, Special Blend, Four Square, Nixon, Electric and C1RCA with Nate Coan and Chris Brunstetter while studying at the University of Utah. Upon graduating Colin moved to Backcountry.com as a Gear Head and eventually made his way to the Buying Department, buying for the Snowboard, Travel, Surf, Camp and Accessories categories for 11 years. Colin joined SIA in the Fall of 2016 and been focused on the Rocky Mountains, Midwest and Canadian Members for the Membership team. While not at work, Colin spends his time with his two malamutes, snowboarding, mountain biking, playing soccer, traveling and endless house projects.


Bill Stone
Member Services

Bill Stone is part of the SIA Member Services team, dedicated to assisting members, industry professionals and coworkers in a range of capacities since SIA’s relocation to Utah in 2016. Prior to joining SIA, Bill worked for two decades in the health care financial field, mostly with the University of Utah, but always with an eye out for the right opportunity to work in the snow business. Bill learned to ski in Ohio where mile long runs were only in his dreams. Today those dreams are a reality on the Greatest Snow on Earth for him, his wife and family of three children. 


Chazz Ogden
Membership Sales Coordinator/West Coast

Chazz was born and raised in Salt Lake City, Utah and has called the Wasatch Mountains home since day one. He is the only one in his family of 4 that skis or snowboards and has held a seasons pass at Brighton Resort since he was 6. He started work in the snow sports industry at age 16, as a seasonal employee at a local ski shop. Chazz was most recently at Backcountry.com where he worked as one of the first Customer Account Managers. When the snow is not around he enjoys fly fishing with his wife and three dogs across the Mountain West and into Canada.


Jimmy McMenamin
Membership Coordinator/East Coast

Jimmy McMenamin joins the SIA Membership team as a 20 year veteran of the snow sports industry. Holding various roles in retail and ecommerce with Backcountry.com as a Group Sales Representative, Third Wave Sales in Virginia Beach, Va representing Volcom Clothing, Electric Visual, and Xcel Wetsuits with Tony and Cathie Lincoln, Element Skateboards and Wintersteiger North America. This New Jersey native can be found at Brighton Resort in the winter with his wife and daughter and golfing, mountain biking, or playing ice hockey the rest of the year.

Careers at SIA

We're not hiring at the moment, but please check back often!