Industry News

 The State of the Industry Video series has been released, telling the story of the 14/15 season’s high and low numbers, including snow sports market sales reaching $4.5B. The video also covers major trends and influences in snow sports and gives additional background on categories that are thriving, despite regional weather challenges. Content for the State of the Industry Videos was pulled from the 2015 Snow Sports Market Intelligence Report, a wide-ranging report of activity in the snow sports marketplace including retail sales, participation trends, demographics for participants, analysis of the season’s weather and overview of economic health of the entire industry during the 2014/2015 season.  Get your overview of the 2014/15 season’s data now:

2015 SIA State of the Industry Video from SnowSports Industries America on Vimeo.

In additional to the snow sports market overview, we have also produced several category-specific State of the Industry Videos including alpine, Nordic, backcountry and snowboard, illustrating key findings from the 2014/15 industry research. Stay tuned to Snow Source for the release of the category specific videos later this week!

For more information, or to get your copy of the SIA Intelligence Report, please contact Kelly Davis, SIA’s Director of Research at [email protected] or by phone at 703-506-4224.