Industry News

Mfa, Ltd Marketing & Public Relations has come on board as the agency of record for SIA. With 20+ years of experience in the Snow Sports industry, Mfa has worked with numerous resorts, athletes, events, properties and brands, large and small. We will lean on their endemic and mainstream media expertise to continue to elevate our partners and the industry as a whole. In addition to lending support around the Snow Show and Summer Snowdown events, Mfa will guide a year-round proactive outreach that will mirror our ongoing leadership transition. Our Mfa account team will be led by Caroline Andrew and Laura Anderson. You can find more information about the agency at www.mfaltd.com and will have a chance to meet or re-connect with the team at the Snow Show in January.