Photo: Sofia Jaramillo

Monthly Consumer Insights Report

2021-22 Monthly Consumer Insights Report

SIA Monthly Consumer Insights Report 2021-2022

New for the 2021-22 winter season, SIA is publishing monthly consumer insights reports from November through April.

November through April, each month SIA members will receive an infographic with key highlights from a series of monthly surveys that are issued to our nationwide panel of thousands of active winter outdoor enthusiasts.
The full lineup of surveys include:
  • November - Consumer Anticipation + Holiday Spending
  • December - Snowsports Used Marketplace
  • January - Snowsports Retail Consumer Behavior + Retail and Direct-to-Consumer for Snowsports
  • February - Snowsports Consumer Rental and Service
  • March - Snowsports Technology and Participation
  • April - Diversity in the Snowsports Industry

In addition to the FREE infographic of survey highlights, SIA members can sign up for a subscription to receive a detailed monthly synopsis of all survey questions and responses - a total of six detailed consumer reports for a one-time fee of $250. 

To download the November and December infographics overviews, click here.

For more information on how to sign up for this subscription or questions on consumer research, please email [email protected].