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Industry News

News and information from the winter outdoor community

16 Days & Counting Until #SIA16: Make the Most of Your Time Onsite With This Pre-Show Checklist

January 11, 2016

We’re getting close to the 2016 SIA Snow Show and hope you’re just as excited as we are. Between new innovations, new exhibitors, new educational opportunities and even new food on the Show floor (score!), it’s easy to feel overwhelmed. We’ve highlighted some tools to make your Show experience the best one yet! Have a […]

The Collectives and Category Specific Exhibits Give You a Focused View of Key Market Segments

January 11, 2016

The Snow Show will be easier than ever to navigate this year, with the addition of The Collectives. New for 2016, The Collectives are specially curated neighborhoods on the Show floor, giving you an immersive view and a community feel for Ski, Snowboard, Nordic, Backcountry, Style and Women’s. Convene at each of the Collectives’ central gathering spaces […]

Inspiring Stories From People Following Their Passion: Meet Them at CRAFT@SIA

January 11, 2016

Here’s the best part about CRAFT@SIA: you can’t leave the exhibit without catching the enthusiasm that drives the people who exhibit there. No matter which brand you talk to, not only will you see incredible innovation and the power of imagination, but you’ll also feel the raw passion these snow sports hardgoods makers are living […]

Find Expert Guidance on Avalanche Safety Gear and Education at Backcountry Experience

January 11, 2016

Backcountry Experience is where retailers, reps and media convene to see the latest backcountry gear, learn about avalanche education efforts, and gain a greater understanding of the responsibilities, challenges and rewards involved with selling backcountry gear and safety equipment. Sponsored and staffed in cooperation with the American Institute for Avalanche Research and Education (AIARE) professionals, […]

Nordic Center is the Hub for All Things Cross Country at the 2016 Snow Show

January 11, 2016

The Nordic Center, now in its second year, will again be the hub of all things cross country at the Show.  Located in the hard goods section and surrounded by many of the snowshoe and cross country companies, it is the place to visit for information and sneak peaks of gear from all exhibiting Nordic […]

Snow Show Preview & The Guide Now Available in Digital

January 11, 2016

[unable to retrieve full-text content] Snow Show Preview  The 2016 Snow Show Preview sets the stage for 2016/17 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2015/16 sell-through. It provides a sneak peek of what to expect at the Snow Show and On-Snow Demo including brands, seminars, parties, events, […]

Denver’s Cool Space: What's Hot, What's New for the SIA Snow Show (Jan. 28-31)

January 6, 2016

Some of Denver’s hottest spaces offer more than an eating and drinking experience for SIA Snow Show attendees. If you’re looking for healthy food not far from the Colorado Convention Center, check out the Honor Society Handcrafted Eatery. Located on the 16th Street Mall, it serves up a healthy, chef-driven menu that rotates seasonally. Also […]

Early Season Snow Sports Sales Up 6% in Dollars Sold to $799M

January 4, 2016

The NPD DecisionKey®  numbers for August to October 2015 have been released, showing healthy snow sports sales in the early season. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. According to NPD, the snow sports market is up 8% in units sold and […]

Get Show-Ready with the NEW 2016 SIA Snow Show App

January 4, 2016

We are excited to announce our NEW 2016 SIA Snow Show App in conjunction with Map Your Show! It’s never been easier to schedule your time while onsite at the Colorado Convention Center in Denver! Just log in via Map Your Show on your desktop or app and start planning! It’s all the #SIA16 info […]

Guinness Book of World Records Attempt on January 8 Kicks Off Learn to Ski and Snowboard Month

January 4, 2016

Now that we’ve rung in the new year, ski and snowboard areas nationwide are turning their sights to January’s Learn to Ski and Snowboard Month (LSSM) – especially the industry’s attempt to set a record for the Largest Ski and the Largest Snowboard Lessons. The Guinness Book of World Records attempt – the “unofficial” kick […]