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Industry News

News and information from the winter outdoor community

PEAK SKI COMPANY APPOINTS TRACY CHANG CHIEF MARKETING OFFICER

May 2, 2022

Award winning, industry leading executive and digital marketing expert selected to lead the marketing effort for the innovative new Montana-based Peak Ski Company, LLC BOZEMAN, Montana, May 2, 2022—Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Ms. Tracy Chang has been named the Chief Marketing Officer. On Wednesday, April 6, […]

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Geartrade’s UnNew Marketplace Keeps Over 45,000 Units of Equipment and Apparel out of the Landfill for 2021

April 22, 2022

Salt Lake City, Utah (Friday, April 22, 2022) — Geartrade (geartrade.com), the online marketplace for UnNew outdoor gear and apparel, this week announced annual recommerce gear retention statistics including the resale/reuse of 45,590 outdoor goods in 2021, and the resale/reuse of nearly 17,000 outdoor goods in the first quarter of 2022. Geartrade’s resale statistics point […]

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Tecnica Footwear Expands MAGMA Series With the Addition of a Synthetic Mid-Cut Hiker

April 20, 2022

April 20, 2022 – New for Spring/Summer ’22 and soon to hit stores, Tecnica introduces theMAGMA MID S GTX – a versatile, lightweight mid-cut hiker, designed for those who prefer a quick pace on the trail but also require steady grip for technical rocky scrambles. One of the lightest multi-functional boots on the market, the MAGMA […]

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SMITH PROMOTES MARK PHARES TO GLOBAL GENERAL MANAGER

April 15, 2022

PORTLAND, OR (April 15, 2022) – SMITH – an owned subsidiary and leading core brand of Safilo Group – is pleased to announce today the promotion of Mark Phares as Global General Manager of the industry leading eyewear and helmet brand. Phares most recently held the position of VP of Global Sales for SMITH and […]

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POWDR Names Gunnarson as President of Woodward

April 13, 2022

Experienced Leader in Snow Sports and Action Sports Elevated to Unify & Grow Woodward Brand Park City, UT (April 12, 2022) – POWDR, the leading adventure lifestyle company, today announced that Chris “Gunny” Gunnarson will be the president of Woodward, a collection of camps and mountain resort experiences focused on inspiring and empowering the next generation […]

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Glade Optics celebrates 112% growth, with plans for imminent eyewear launch amid further expansion

April 11, 2022

Growth in ski goggles to spur new hires in marketing and operations BRECKENRIDGE, CO (April 11, 2022) — While celebrating the tail end of the ski season in Breckenridge, Glade Optics is pleased to announce a 112% increase in year-over-year sales for the 21/22 season, along with plans to further expand its product line and […]

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OnTheSnow visitors pick Aspen-Snowmass as America’s ‘Best Overall Ski Resort’

April 6, 2022

Other award winners include Telluride, Deer Valley, Wolf Creek, Okemo, Keystone, and Breckenridge April 6, 2022 – Visitors to OnTheSnow.com have chosen Aspen-Snowmass as the top overall resort in the United States in its annual Visitors’ Choice Awards for the 2021-22 season. Six other resorts were honored as tops in their categories. “OnTheSnow’s annual list […]

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Olympian & World Champion Bode Miller and Co-Founder Andy Wirth Launch New DTC Brand Platform Including Six All-Mountain, High-Performance Skis

April 6, 2022

Montana-based Peak Ski Company introduces “Peak by Bode Miller“, a new line of high-performance, all-mountain skis featuring revolutionary and innovative design. BOZEMAN, Mont., April 6, 2022 — Bode Miller, the two-time overall World Cup champion and six-time Olympic medalist, and co-founder Andy Wirth today announced the launch of a new venture, Peak Ski Company, LLC, […]

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SIA Focuses on Tangible Climate Change Action with ClimateUnited Month

April 4, 2022

ClimateUnited Month aims to bring together the industry in the name of climate solutions Park City, Utah (April 4, 2022) – Snowsports Industries of America (SIA) is pleased to announce the first ever ClimateUnited Month, April 2022. This entire month will be dedicated to reinforcing SIA’s commitment to uniting and mobilizing the winter outdoor industry […]

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Nester Hosiery elevates Anderson to VP of Finance

April 4, 2022

Mt. Airy, NC, (April 4, 2022) – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, has promoted Donna Anderson to Vice President of Finance.“Donna has skillfully guided us through the challenges posed by the pandemic and helped us manage our continued growth,” said Kelly Nester, Nester Hosiery CEO. “As VP of […]

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