Industry News - Page 8 of 105 - Snowsports Industries America
Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Nester Hosiery recognized by North Carolina Manufacturing Extension Partnership for Manufacturing Excellence

May 31, 2022

Mt. Airy, NC, (May 3, 2022) – Nester Hosiery, a leading U.S. manufacturer of performance merino wool socks and parent company of the Farm to Feet sock brand, was recently recognized by North Carolina Manufacturing Extension Partnership (NCMEP) with a 2022 Manufacturing Leadership Award for Sustainable Manufacturing. The NCMEP award program recognizes manufacturers for their […]

Read More

Moosejaw Expands “Fearsome Critters” Ambassador Program, with Runners, Backpackers, Snowsports Enthusiasts, and Climbers for Creative Content and Adventures

May 18, 2022

MADISON HEIGHTS, Mich. (May 17, 2022) – Moosejaw, a leading retailer specializing in outdoor gear and apparel, today expanded its brand ambassador program, “Fearsome Critters”, with the additions of outdoor enthusiasts who are backpackers, climbers, trail runners and snowsports athletes who love Moosejaw. “At Moosejaw, we’ve always loved the idea of “fearsome critters” – the […]

Read More

PEAK SKI COMPANY APPOINTS TRACY CHANG CHIEF MARKETING OFFICER

May 2, 2022

Award winning, industry leading executive and digital marketing expert selected to lead the marketing effort for the innovative new Montana-based Peak Ski Company, LLC BOZEMAN, Montana, May 2, 2022—Peak Ski Company’s Cofounder and Chief Executive Officer, Andy Wirth, announced today that Ms. Tracy Chang has been named the Chief Marketing Officer. On Wednesday, April 6, […]

Read More

Geartrade’s UnNew Marketplace Keeps Over 45,000 Units of Equipment and Apparel out of the Landfill for 2021

April 22, 2022

Salt Lake City, Utah (Friday, April 22, 2022) — Geartrade (geartrade.com), the online marketplace for UnNew outdoor gear and apparel, this week announced annual recommerce gear retention statistics including the resale/reuse of 45,590 outdoor goods in 2021, and the resale/reuse of nearly 17,000 outdoor goods in the first quarter of 2022. Geartrade’s resale statistics point […]

Read More

Tecnica Footwear Expands MAGMA Series With the Addition of a Synthetic Mid-Cut Hiker

April 20, 2022

April 20, 2022 – New for Spring/Summer ’22 and soon to hit stores, Tecnica introduces theMAGMA MID S GTX – a versatile, lightweight mid-cut hiker, designed for those who prefer a quick pace on the trail but also require steady grip for technical rocky scrambles. One of the lightest multi-functional boots on the market, the MAGMA […]

Read More

SMITH PROMOTES MARK PHARES TO GLOBAL GENERAL MANAGER

April 15, 2022

PORTLAND, OR (April 15, 2022) – SMITH – an owned subsidiary and leading core brand of Safilo Group – is pleased to announce today the promotion of Mark Phares as Global General Manager of the industry leading eyewear and helmet brand. Phares most recently held the position of VP of Global Sales for SMITH and […]

Read More

POWDR Names Gunnarson as President of Woodward

April 13, 2022

Experienced Leader in Snow Sports and Action Sports Elevated to Unify & Grow Woodward Brand Park City, UT (April 12, 2022) – POWDR, the leading adventure lifestyle company, today announced that Chris “Gunny” Gunnarson will be the president of Woodward, a collection of camps and mountain resort experiences focused on inspiring and empowering the next generation […]

Read More

Glade Optics celebrates 112% growth, with plans for imminent eyewear launch amid further expansion

April 11, 2022

Growth in ski goggles to spur new hires in marketing and operations BRECKENRIDGE, CO (April 11, 2022) — While celebrating the tail end of the ski season in Breckenridge, Glade Optics is pleased to announce a 112% increase in year-over-year sales for the 21/22 season, along with plans to further expand its product line and […]

Read More

OnTheSnow visitors pick Aspen-Snowmass as America’s ‘Best Overall Ski Resort’

April 6, 2022

Other award winners include Telluride, Deer Valley, Wolf Creek, Okemo, Keystone, and Breckenridge April 6, 2022 – Visitors to OnTheSnow.com have chosen Aspen-Snowmass as the top overall resort in the United States in its annual Visitors’ Choice Awards for the 2021-22 season. Six other resorts were honored as tops in their categories. “OnTheSnow’s annual list […]

Read More

Olympian & World Champion Bode Miller and Co-Founder Andy Wirth Launch New DTC Brand Platform Including Six All-Mountain, High-Performance Skis

April 6, 2022

Montana-based Peak Ski Company introduces “Peak by Bode Miller“, a new line of high-performance, all-mountain skis featuring revolutionary and innovative design. BOZEMAN, Mont., April 6, 2022 — Bode Miller, the two-time overall World Cup champion and six-time Olympic medalist, and co-founder Andy Wirth today announced the launch of a new venture, Peak Ski Company, LLC, […]

Read More