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Industry News

News and information from the winter outdoor community

Inaugural Ski Moms’ Happiness Survey

May 10, 2024

FOR IMMEDIATE RELEASEWarren, VT – May 6, 2024 – Just in time for Mother’s Day, Momtrends Media is thrilled toannounce the results of the inaugural Ski Moms’ Happiness Survey. This first of its kind surveyreveals an enormous opportunity for ski areas to increase participation through improvedaccess for families. The comprehensive survey, conducted in the 2023-2024 […]

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HEAD/TYROLIA HIRES NEW WINTERSPORTS MARKETING COORDINATOR

April 15, 2024

MEDIA CONTACT Natalie Dyksterhouse at (720) 708-6405 April 15, 2024 – Boulder, Colo. – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO […]

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Guidance: Certification of PFAS Compliance

April 10, 2024

Guidance for Using the Certificate of PFAS Compliance Template: Why?Brands must provide certificates of PFAS compliance to retailers signed by an authorized official and can be electronic. Retailers should share this template with vendors of apparel and/or textile articles to allow those products to be sold in New York or California. The Rule:California: prohibits the […]

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Snowsports Merchandising Corporation and Sports Specialists Ltd. Announce Official Merger Under New Winter Sports Retailers, Inc.

March 4, 2024

Newly formed WSR is largest network of speciality shops in the U.S. Press Release- Springfield, Mass. (March 4, 2024) – Winter Sports Retailer (WSR), Inc., announces its formation following the merger between Snowsports Merchandising Corporation (SMC) and Sports Specialists Ltd (SSL). The consolidation marks a significant milestone in the winter sports retail industry, establishing the […]

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Nordica Announces The Connect Tour

December 19, 2023

WEST LEBANON, N.H. – Dec. 19, 2023 – Snowsports brand Nordica announced The Connect Tour, a multi-resort national tour to help connect and build communities of women+ through group ski days. “Skiing makes people feel alive. We want to share that joy with others, and help them make a connection with a new ski buddy,” […]

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Introducing ‘Powered by Geartrade’ — 

October 19, 2023

a turnkey resale solution for winter hardgood and softgood brands that can boost sustainability, brand loyalty and profits Introducing ‘Powered by Geartrade’ — a turnkey resale solution for winter hardgood and softgood brands that can boost sustainability, brand loyalty and profits SALT LAKE CITY, UTAH (OCTOBER 23, 2023)  – Geartrade, the leading independent online resale platform for used outdoor […]

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Völkl US skiers look to 23/24 season

June 29, 2023

Lebanon, NH (June 29, 2023) – Four US skiers on Völkl skis head into the 23/24 ski season with high expectations following strong 22/23 campaigns. George Steffey, Brian McLaughlin, Cooper Puckett, and Camden Palmquist, each had successful seasons and eye new goals for the coming season. “With these four talented men on our gear and […]

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Reima gets new Head of North America, Marc Cutilletta

May 12, 2023

Marc Cutilletta has been appointed Head of North America, to be responsible for Reima’s business and operations in US and Canada.  Marc has over 25 years of experience in sales and particularly in the wholesale business. He is currently Director of Sales at Hestra Gloves North America, a well-known glove company originally from Sweden. Marc has been working at Hestra […]

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Joining The Global Climate Conversation

May 3, 2023

Last month, at the invitation of the Federation of the European Sporting Goods Industry (FESI) and their partner, Peak 63,  SIA had the opportunity to join a meeting of the FESI-Winter Sports Network (FESI-WSN) hosted at the ELAN headquarters just outside of Ljubljana, Slovenia. Making up the FESI-WSN coalition is the market share of the […]

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SNOW Partners Recognized as a Top Workplace in the United States

April 18, 2023

MONTVILLE, NJ (April 18, 2023) – SNOW Partners, a world-renowned authority in resort operation whose mission is to enhance lives by building lasting connections, along with its ski and snowboarding areas, Mountain Creek Resort and Big SNOW American Dream indoor snow facility, have been recognized with two highly coveted Top Workplaces 2023 awards – Top […]

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