Industry + Intelligence at OR Winter Online 2021

It's the education series you can't afford to miss!

Industry & Intelligence is SIA's educational platform, with our marquee event being the Industry + Intelligence at the OR Online tradeshow in January. Kicking off the day before the Summit Days, I+I is a series of conversations, panel discussions and keynotes with some of the most powerful and inspiring speakers on topics pertinent to our industry and your business.

Schedule of Events

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Winter Sports In Focus: Consumers, Categories And Best Practices For Success

Tues 10:00 am MST
data insights Research/Data trends

Presented In Collaboration With The NPD Group, Inc.

2020 has been a year of uncertainty and rapid change. In this session, Laura Hills, NPD Industry Analyst, will share the latest retail sales trends shaping the winter sports market this season. In addition to highlighting the key dynamics behind season-to-date performance, Laura will integrate input and guidance from industry experts on data best practices and trade show preparation. This presentation will unpack consumer trends based on our latest data and industry expertise so you can pinpoint emerging categories and brands, benchmark performance, and adapt your marketing and merchandising strategies to strive for growth.

Speaker: Laura Hills, Industry Analyst, NPD

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Resort Operations – An Update On The 20/21 Winter Season

Tues 11:00 am MST
business operations resort operations

Presented In Collaboration With The National Ski Areas Association

An update from industry leaders representing regions across the US how the 20/21 season is going.Hear how resorts are continuing to adapt in today’s ever changing environment. Presented in partnership with National Ski Areas Association (NSAA).

Moderator: Kristin Carpenter, Founder/CEO, Verde Brand Communications

Panelists:

  • Molly Mahar, President, Ski Vermont
  • Melanie Mills, President & CEO, Colorado Ski Country
  • Nathan Rafferty, President & CEO, Ski Utah
  • Michael L. Reitzell, President, Ski California

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Industry + Intelligence Keynote: An Interview With Gus Kenworthy

Tues 12:30 pm MST
inclusion Keynote Lunch

Gus Kenworthy is one of a kind, not just for his skiing, but for his personality, determination, advocacy, and heart. Born in Chelmsford, Essex, UK, Gus’ family moved to Telluride, Colorado when he was 2 and began skiing shortly after. He picked up his first sponsor at the age of 16, and at 27 years old he continues to push the sport and establish new boundaries. His dedication to his craft established him as one of the top park skiers in the world, and one of a select few athletes that consistently makes the podium in slopestyle, halfpipe and big air events.

At the age of 23, Gus earned the privilege of representing the United States in the 2014 Olympic Games in Sochi, Russia, proudly bringing home the Silver medal in Slopestyle. After the city of Sochi decided to kill stray dogs during the 2014 Olympics, Gus arranged for four stray puppies and their mother to come back to the United States. Drawing attention to the plight of rescue animals, Gus became an activist and advocate for the well-being of dogs, partnering with Humane Society International. In 2015 Gus made the bold and courageous decision to come out as an openly gay man. Never one to shy away from the camera or his fans, he chose the cover of ESPN magazine as the vehicle to deliver the news and received widespread support, love and praise for the choice to reveal his true self. He then went on to make history as one of only two openly gay men to compete for the United States at the Winter Olympics in Pyeongchang, South Korea in 2018. Prior to his qualifying run for slopestyle, Gus kissed his boyfriend on camera, immortalizing it as the “kiss seen round the world,” an iconic moment for the global LGBTQ and sport communities alike. Gus transitioned into his new role seamlessly, using his fame to bring to light issues he is passionate about. No stranger to activism, Gus announced in 2019 that he would be participating in the AIDS/LifeCycle ride, a 545 mile bike ride from San Francisco to Los Angeles, pledging to raise $1 million dollars for the organization. He also works with the Trevor Project in an effort to prevent suicide in LGBTQ youth, along with the Happy Hippie Foundation aiding homeless and LGBTQ kids.

Gus’s versatility as a public figure is unlimited. In 2019, he made his acting debut on “American Horror Story: 1984,” the wildly popular horror show is in its ninth season. Beyond his athletic prowess, Gus has become a symbol of hope and acceptance, transcending boundaries and overcoming obstacles, proving to be a one of a kind icon. Gus’s talent has no bounds, through his success as an Olympic medalist in skiing, his efforts in activism, and overall star power, Gus Kenworthy has established himself as a global icon.

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Inclusion Playbook: How To Transform Your Workplace Into A Culture Of Belonging During The Times Of COVID

Tues 2:00 pm MST
inclusion

Presented In Collaboration With PrismWork

Is your company making progress on its journey to be more inclusive? Is the novel coronavirus affecting your ability to develop company culture?

Join Noni Allwood and Corey Jones from PrismWork as they highlight how COVID-19 disrupted the way we create inclusive cultures. They will also share insights on how to overcome those additional challenges while creating an inclusive culture and connecting with your employees on a deeper level.

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Store Inventory: Driving A New Wave Of Digital Marketing Technologies

Tues 3:00 pm MST
business operations data e-commerce insights inventory management marketing & social media sales & e-commerce technology trends

Presented In Collaboration With Lynkem

Live inventory from specialty retailers, franchises, and brand stores provide a gold mine of business intelligence. You can learn in real-time about consumer trends, buying behaviors, and potential marketing opportunities.

In this webinar, we’re going to talk about the latest technologies that leverage local store inventory and how it’s helping drive in-store and online sales. We’ll look at how eCommerce, POS and digital marketing technologies are all helping driving this new focus on pushing consumer awareness to local inventories.

This session is for both Retailers and Brands to gain new insights into how these technologies will help drive product sales.

Speaker: Tim Nero, Co-Founder, Lynkem

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Consumer Insights In Light Of COVID

Wed 11:00 am MST
consumers consumers & participation data insights Research/Data trends

Presented in partnership with Corona Insights.

See how this snow season is trending based on early data, and how it is comparing to our initial expectations.

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

U.S. Retail And Consumer Trends Presentation

Thurs 9:00 am MST
consumers data insights Research/Data trends

Presented In Collaboration With The NPD Group, Inc.

Join us to see where the marketplace is going and what your customers are thinking. This popular presentation will help you understand current market trends and dynamics, explore who is coming into your stores, and discover what drives them there. Discover the channels, categories, and wearer segments that could be growth opportunities for your business.

This presentation, hosted by Matt Powell, U.S. Sports Industry Advisor and Julia Day, Executive Director, Business Development, will span apparel, footwear, equipment, and accessories, covering trends impacting the total outdoor market. Plus, you’ll learn how the global pandemic is impacting industry sales.

Speakers:

  • Julia Day, Executive Director, NPD
  • Matt Powell, U.S. Sports Industry Advisor

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Creating An Inclusive Culture At Your Organization

Thurs 11:00 am MST
inclusion

Presented In Collaboration With Inclusion on the Slopes

An inclusive company culture is defined as being an environment where there is a sense of respect and belonging for all. Hear from individuals who are embarking on creating a more inclusive workplace. SIA’s executive committee will convey their experience as they are taking steps to make inclusion a part of the organizational environment.

Moderator: Dr. Gerilyn Davis, Inclusion on the Slopes

Speakers:

  • Wendy Carey, CFO, Seirus Innovation
  • Dino Dardano, President, Hestra USA
  • Chris Licata, President & CEO, Tecnica Group USA
  • Eric Tung, President, Fera International

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Brands On A Mission - Collaboration For A Cause

Thurs 2:00 pm MST
advocacy climate consumers current events inclusion marketing & social media sustainability

Presented In Collaboration With the Share Winter Foundation

Your consumers want to know where you stand, but how do you authentically demonstrate your commitment to community and social justice? Join our panelists for a discussion on how to collaborate and communicate your brand’s commitment to social change.

Moderator: Constance Beverley, CEO, Share Winter Foundation

Panelists:

  • Stephan Jacob, Co-Founder & COO, Cotopaxi
  • Ashley Miller, GM of Giving Back, EVO
  • John Salzinger, Founder, Chief Business Development Officer, MPOWERD®

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

ClimateUnited: A New Definition Of Corporate Climate Leadership

Fri 11:00 am MST
advocacy climate consumers government affairs leadership

How do we really define corporate leadership on climate? If we’re going to address the climate crisis with the speed and scale necessary, it’s imperative that every business expand their vision, looking beyond simply reducing emissions as quickly as possible, but also towards mobilizing our full set of resources, our scale and influence, harnessing the passion of our employees and our communities to drive the real progress we need. This broad approach to climate action is within the grasp of every company in our industry. It’s how we’ll make our greatest contribution to the crisis, and it’s the focus of ClimateUnited.

Presenter: Jamie Beck Alexander, Director, Drawdown Labs at Project Drawdown

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/

Engaging Consumers: Taking Inspiration From Outside The Industry To Revolutionize The Traditional Ski Show Experience

Fri 2:00 pm MST
consumers consumers & participation

What can popular culture and the entertainment industry teach us about building a community and engaging consumers? Learn how Snowbound Festival is completely evolving the concept of a ski show in order to engage consumers and drive new audience participation as well as what makes a successful experience. We’ll take a look at examples of good execution and consumer engagement outside the industry at events such as ComplexCon, Comic Con, Star Wars Celebration. See the tools and research that help us better understand consumers.

Presented by:

  • Julie Jatlow, Partner, Fuse Marketing
  • Brian Stephenson, Director, Snowbound Festival

To register for this event, you must first register for Outdoor Retailer Winter Online through the registration link below (registration is free for all). If you are already registered, the link will take you to the education registration page. You can watch this event live, or if you miss it, you can watch it on-demand through March 19, 2021.

https://outdoorretailer.com/events-education/education/