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Swix Launches Line of Next Generation Race Wax

June 30, 2020

HAVERHILL, M.A. — June 25, 2020: Swix, a subsidiary of BRAV, today launched Swix Pro, a new line of fluoro-free glide waxes that represent a breakthrough in high performance racing wax with low environmental impact. The new Pro Line system, available in stores this fall, delivers the highest performance non-fluorinated wax on the market today. […]

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flaik AND POWDR PARTNER TO ENHANCE SKI SCHOOL EXPERIENCE

June 29, 2020

flaik to Become Official Operational Ski School Platform at POWDR’s 11 Mountain Resorts Park City, UT, June 29, 2020 – POWDR, an adventure lifestyle company with destinations across North America, announced today a new three-year partnership with flaik, the leading ski school management platform in the North American ski industry. The partnership makes flaik the […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 25, 2020

June 24, 2020

Last Friday, June 19, 2020, the Senate passed the Great American Outdoors Act (GAOA). The bill is now headed to the House, then hopefully onto the president’s desk. If passed, this would be a BIG win for the outdoor recreation industries! The bill fully funds the Land and Water Conservation Fund, addresses the backlog of […]

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Nordica USA Announces Management Changes

June 23, 2020

 Vice President Scott Russo Retires and Mike Martini Appointed National Sales Manager for Nordica USA photo: Scott Russo WEST LEBANON, N.H. – June 23, 2019 – Nordica North America recently announced management changes with Vice President Scott Russo retiring and Mike Martini appointed to the newly created position of national sales manager for Nordica USA. […]

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New partnership between Karbon and BC Alpine sets the stage for an ongoing relationship that will outfit alpine athletes in Karbon gear

June 22, 2020

Toronto, ON & Vancouver, BC: Karbon and BC Alpine are announcing a new partnership, making Karbon the exclusive apparel and race wear supplier for BC Alpine. Karbon is proud to continue a tradition of supporting amateur ski racing at every level of the sport, whether Olympic, national, provincial or grassroots. In addition to supporting the […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 18, 2020

June 18, 2020

Just as many states are starting to reopen after months of stay-at-home orders, the country was hit with a wave of social unrest and protests in support of the Black Live Matter movement. The country (and world) is experiencing a lot of uncertainty right now and collectively, we’re wondering what the future is going to […]

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Senate Passes Great American Outdoors Act

June 17, 2020

This morning, the US Senate passed the Great American Outdoors Act with overwhelming bipartisan support, fully funding the Land Water Conservation Fund (LWCF) at $900 million a year and providing much-needed support to the infrastructure and access opportunities to our National Parks and the public lands that we all recreate on – and that generate […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 11, 2020

June 11, 2020

Consumer behavior continues to shift as states continue to re-open from COVID-19’s shelter in place mandate. With this shift, we are all getting a front row seat into how consumers are responding to stepping back into public settings, large and small. Reports are publishing weekly on the evolution of the consumer, and in this week’s […]

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Antiracism Op Ed by Wendy Carey, SIA Board of Directors Chair

June 4, 2020

My name is Wendy Carey and I am the CFO of Seirus Innovation and honored to be the Chair of the Board of Directors of Snowsports Industries of America (SIA). The latest events have given me pause not only to reflect on the state of affairs across the country, but also the industry that I […]

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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 4, 2020

June 3, 2020

Times of uncertainty and change continue into the first week of June. Consumers continue to worry about the effects COVID-19 will have on their future, and are now seeing violence erupt around the country following the death of George Floyd and our country’s continued struggle with racism. So how does that continued uncertainty and turmoil […]

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