News Category: Uncategorized News

Statement from Alterra Mountain Company CEO Rusty Gregory On 20/21 Winter Operations

DENVER, CO, September 14, 2020 – The health and well-being of Alterra Mountain Company guests, employees, and local communities has and will always be our company’s highest priority. Since last winter’s resort closures, our teams have been working to develop operating plans and protocols designed to mitigate the spread of COVID-19. We are intently focused […]

Support the RESTART Act to protect our industry. Call your Congresspeople TODAY! We support Senator Michael Bennet’s and Senator Todd Young’s RESTART Act—which has bipartisan support and recognizes the current challenges and specific needs of the most vulnerable small and medium-sized businesses. At its core, this program is designed to provide small and medium-sized businesses […]

Elan Skis Prepares for Winter Season with Digital Tools and Support for Retail Partners

Legacy brand navigates current times with collaboration and opportunity     Lebanon, N.H. (Sept. 9, 2020) – Elan Skis, handcrafted skis made in the alps for over 75 years, along with its subsidiary, Elan Sports USA which also distributes Alpina Sports, augments its business by optimizing digital tools and maximizing the level of support for the […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]

LETTER FROM VAIL RESORTS CEO ON 2020/21 WINTER OPERATING PLAN

Dear Guests,   There is nothing I am looking forward to more than being back on the mountain, back on snow, back on skis – and I know I am not alone. Each summer, we all wait patiently for the return of winter, and this year more than ever, we need it. We need to reconnect with the outdoors, we need to feel normal and energized as we […]

Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H. (August 26, 2020)    Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis US […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 19, 2020

E-commerce sales are up 55% year-over-year for the first seven months of 2020. This year, online sales are slated to surpass the total online sales in 2019 by October 5th – well before the holiday season. The rise in e-commerce brings challenges for many specialty brand leaders: challenges with customer service staffing, fulfillment and managing […]

Physical Activity Council COVID-19 Findings, July 2020 Update

1.  Questions What sports or activities have you had to stop or could not participate in due to COVID-19 pandemic/restrictions? What sports or activities have you started to participate in due to COVID-19 pandemic/restrictions? Please select all that apply. Have you had any of the following team sports seasons canceled because of the COVID-19 pandemic/restrictions? […]

INCLUSION ON THE SLOPES – TOOLS TO DIVE DEEPER INTO INCLUSION

SIA is working with Dr. Gerilyn Davis of Inclusion on the Slopes and the SWORD© Inclusion Consulting System for our own Inclusion Training as well as to provide information to our members. Here you will find a quick overview of The SWORD Inclusion System, the SWORD Inclusion Guide as well as some recommended reading from […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – August 05, 2020

August is usually the time we’re dropping the clutch in our specialty businesses – we’re working to maximize the current year, working hard to have that strong finish with Black Friday, Cyber Monday and Holiday. Let’s not forget strategic planning and budgeting for the new year. Looks like we’re all about to stand in the […]