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How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

March 15, 2018

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

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Don’t Believe the Hype: Youth Snowboarding is Thriving

March 6, 2018

The future of snowboarding looks bright indeed.

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Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

March 2, 2018

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

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Ikon Pass Finally Announces Pricing, Three New Destination Partners

February 23, 2018

Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]

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How to Turn a Beach Bum into a Ski Bum with Retail Education

February 22, 2018

How educating consumers helps build your reputation and your customer base.

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Snow Peak Up Close: One of U.S. Specialty Retail’s Favorite Brands Turns 60 Years Old

February 18, 2018

Here's a four season brand that many dealers and consumers have come to rely on.

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Why Face-to-Face Interactions Still Reign Supreme

January 28, 2018

There’s no denying that in many instances, using our smart devices helps us multitask, and ultimately save time. But in the business world, we can’t let the human element get bullied out of the way in the digital era.

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SIA Profile: Artist Gianna Andrews and her Tiny Worlds of Winter

January 22, 2018

Gianna Andrews is a nomad painting her world—and the destinations are infinite. “I like to create tiny worlds on pieces of wood. Worlds that send your brain on a trip and leave your body behind. Dream worlds that can free your mind,” she said. Andrews is a self-proclaimed artist, skiier and nomad whose acrylic paintings […]

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Vans First Global Snowboarding Film to Launch at OR + Snow Show

January 22, 2018

Vans presents the official release of the brand’s long awaited first-ever full-length snowboard film, LANDLINE. With behind the scenes photography from the two-year making of LANDLINE. showcased in the venue, House of Vans will also host a panel discussion in partnership with Kodak on the day of the event, featuring film director Tanner Pendleton, filmer […]

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SIA’s Top Ways to Have the Best Megashow Experience Possible

January 18, 2018

We combined our 148 years combined Snow Show experience to bring you our Top Ten show survival tips.

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