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The winter industry is in a state of disruption. SIA provides members with deep, well researched, economic and marketplace data that allows our members to have the critical tools to help better make sense of the changing landscape. Our members consider SIA Research to be an essential part of their strategic planning to allow for the strongest-possible business performance.
In partnership with NPD Group, these monthly reports provide the most up-to-date data on topline retail sales across our industry. Provided each month, November-May, this series of reports is indispensable for any retail-based business. Free to SIA Premium, Standard, Rep and Retail members . For more information, please contact: [email protected]
The SIA Participation Study is a annual comprehensive look at participants in winter sports, including: skiing, snowboarding, nordic, backcountry and fat biking. The study presents a cumulative view of winter sport participation year over year. It covers participant demographics, frequency, regional representation, crossover activities and more.
This study take a closer look at the opinions and habits of winter sports participants, including general demographics, retail and travel insights.
This annual report provides the most current data on the growth of our industry through an in-depth analysis of wholesale sales and orders.
SIA’s research provides the winter industry with crucial retail, consumer and participation data, helping our members make insightful, data-driven decisions to enhance their businesses.
Starting in 2017, the following surveys have been issued each year to a nationwide group of consumers. Results can be purchased individually or year over year.
For more information on available research products and pricing, additional data, as well as custom research please see below or contact your member services representative or visit the SIA Member Portal via the button below.
Our research products are available to our members and to the industry on reasonable pricing plans. To access SIA's research data, please visit the SIA Member Portal via the button below. If you're interested in becoming a member, please click here.