Industry News

Nordic Center is the Hub for All Things Cross Country at the 2016 Snow Show

January 11, 2016 | 0 Comments

The Nordic Center, now in its second year, will again be the hub of all things cross country at the Show.  Located in the hard goods section and surrounded by many of the snowshoe and cross country companies, it is the place to visit for information and sneak peaks of gear from all exhibiting Nordic suppliers. 


 Discover an exclusive preview of apparel, equipment, accessories and technologies specific for the cross country and snowshoe experience while learning how to market, merchandise and sell the sports

 New this year will be an interactive Biathlon simulation in the booth.  Please stop by and test you shooting and double polling skill while learning more about the cross country discipline. 

 The Nordic Center has really grown into a cross country meeting place on the show floor.  Reps, suppliers and retailers are all visiting this Nordic oasis to visit with like-minded cross country enthusiasts,” said Reese Brown, SIA Nordic Director. 

“I’m so thrilled to see SIA bringing Nordic gear together in this exhibit to give buyers an overview of what’s available. The category is growing so much. We’ve seen a huge boom in popularity in our store, and I love getting to see what’s new and being able to ask questions in a relaxed environment,”said Penelope Gleason, Marketing Director, Paragon Outfitters and Boot Doctors, Telluride CO

It will also be a great place for media to visit as the latest market trends and statistics will be available. 

The Nordic Center will be open during show hours and  don’t forget to come by for the Nordic Party at 5pm Fridaynight, Jan 29.

For more information about the Nordic Center, go to And for the latest data and trends to help you prep for the Show, visit the Nordic Collectives page at

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