Industry News

Evo Innovates Retail Practices Through La Familia Program

October 23, 2017 | 0 Comments

Multi-channel retailer Evo is introducing a new retail strategy that may bridge at least one gap in communication and in the marketplace between online sellers and brick and mortar specialty retailers.

The La Familia program is Evo’s approach “to creating an omni-channel customer experience while promoting retailer health throughout our industry by partnering with local, specialty retail nationwide.” There are a number of layers to “La Familia,” but at its most basic level, Evo says it will partner with independent retailers in key markets, shipping orders directly into their stores to create a better customer service experience.

While evo and the specialty retail partners want to serve the same customer, they each offer something unique that the other can’t, and the online brand says this creates an opportunity for a mutually beneficial partnership that ultimately provides the customer with the best experience.

La Familia partner retailers include:


Basalt Bike & Ski Aspen, CO

Basalt Bike & Ski Basalt, CO

Slope Style Breckenridge, CO

Bent Gate Mountaineering Golden, CO

Basalt Bike & Ski Carbondale, CO

Double Diamond Vail, CO


Ski Boot RX Billings, MT

Chalet Sports Bozeman, MT

LB Snow Missoula, MT

The White Room Mountain Shop Whitefish, MT

Stumptown Snowboards Whitefish, MT

New Hampshire:

Fire on the Mountain Dover, NH

Lahout’s Ski & Snowboard Shop Lincoln, NH


Crow’s Feet Commons Bend, OR

Berg’s Ski & Snowboard Shop Eugene, OR


Outdoor Gear Exchange Burlington, VT

Basin Sports Killington, VT 


Pro Ski Service North Bend, WA

The Sports Creel Spokane Valley, WA

Arlberg Sports Wenatchee, WA

For more information on La Familia partner locations and program visit: 

Evo is an innovative action sports and outdoor lifestyle retailer with roots in the Pacific Northwest and a focus on community and crafting extraordinary customer experiences that has propelled the company from its humble beginnings in a small Seattle apartment to one of the fastest growing lifestyle retailers in the nation. Over the last 16 years, they have grown from a strong online presence to open flagship stores in Seattle, WA, Portland, OR, and Denver, CO, that showcase Evo’s trademark blend of sport, culture, art, retail and service.

Through evoTrip, customers can experience the “evo lifestyle” of sport and culture through destination travel to ski, snowboard, mountain bike, or surf remote wonders around the world. Evo also helps underserved youth through volunteer time, donations and other support for local and national non-profit organizations.

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