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Each year, SIA hosts Industry + Intelligence events at the Outdoor + Snow Show. It's four days of business acumen and industry insights that will help your business thrive. Industry & Intelligence brings relevant and practical information to life for anyone looking to learn more about how to grow their business in this continually evolving marketplace.View Events
Art Trumps Technology with James Niehues, The Man Behind the Maps. Algorithms have their place, but for specialty/artisan brands, emotive storytelling and a human over algorithm approach will continue to win the day. My guests today in this episode personify this. You’re about to meet the artist and team behind Open Road Ski Company and Man Behind the Maps.
How does Icelantic Skis continually refresh their channel strategy, constantly hacking what works with their channels to be where their brand fans and consumers want them to be? It focuses on wholesale partners, their own sell direct channel, and is driven by an innovative mix of content marketing, social media and good, old-fashioned embedding with their community in-person.
How one millennial snowsports entrepreneur is crushing multi-channel strategies while breaking industry molds, building community + bringing awareness to social issues. Jen Gurecki is Co-founder and CEO of Coalition Snow, a women’s-specific ski hardgoods company, Editor-in-Chief of Sisu Magazine, and as of Oct. 14, 2019, a specialty brick-and-mortar retailer (Truckee, Calif.). Jen knows a thing or two about breaking the barriers and building channels where her followers expect her to with Coalition Snow. She’s a die-hard advocate for Diversity, Equity and Inclusion, and is seemingly unafraid to stand up for things many, many other brands are fearful to stand up for. We need more Jen Gurecki’s in our world.
We’re excited to welcome Larry Pluimer of Indigitous.com, an Amazon advertising and services agency that provides brands with strategies, services and intelligence to maximize sales and marketing opportunities with Amazon. Larry and his team make it their business to monitor and translate the many changes happening on the Amazon marketplace. Kristin and Larry spend this *Expert Spotlight* episode discussing the Patagonia lawsuit that made headlines in September, the environmental efforts and changes Amazon has committed to over the next 20 years and the updates to Amazon going into effect for Holiday, 2019. You do not want to miss this episode!
People come to Nick Sargent with a lot of problems. While he would love it if more people also brought solutions (hint), it’s his job to find solutions. While this industry is all about fun from a consumer standpoint, it’s pretty amazing the level of complexity in the problems facing the industry. Just to name a few: climate change, changes in distribution, production cycles, and baby boomers aging out of skiing and riding. Let’s not forget rapid business consolidation and the fact that resorts are now the biggest players in retail
I have the pleasure today of speaking with one of the absolute best in the business, Dana Caraway, founder of Caraway & Co. Dana and her team are redefining the value equation of what sales reps provide to brands and retailers today – across all channels. What’s particularly compelling about Caraway & Co.’s approach is its long-term view of the specialty markets and the people that give them such vibrancy. Numbers matter. Sell-through is crucial. But Dana’s approach to fostering the joy and dedication to these markets is really what sets her and her team apart.
According to my guest today, Paul Paradis, the 20-35-year-old age group will have the most purchasing power in the U.S. by 2020. So yep, the Millennial generation’s purchasing journey remains crucial. But are you ready for this? In that same age group, only one in three have a credit card. This is where Sezzle, for which Paul is chief revenue officer, comes in. Sezzle is taking aim at the traditional banking system and credit cards by offering interest-free, installment payments. This disruption is something that we need to keep our eyes on as specialty brands and retailers. In under two years, Sezzle already has 250,000+ users 3,500 e-commerce merchant accounts. Eighty percent of those customers are in that 20-35-year-old age bracket. In this episode, Paul and I discuss Sezzle as a new payment option for specialty brands intended to ease the friction of “buy now” and minimize levels of cart abandonment. Sezzle is purportedly a tool that could close the digital divide that we, as specialty businesses, are facing with today’s Amazon-trained consumer.
In today’s episode, I speak with my wonderful, repeat guest, Teddy Schiavoni, about the 2019 SIA/Outdoor Retailer Snow Show, the latest news from Locally.com, and a bucket list of mission critical topics from building emotional connections with our customers to providing a mobile-first shopping journey. Teddy Schiavoni is a multi-hyphenate in the snowsports world. He’s a co-owner of Summit Ski and Snowboard Shop, and the president and founder of Slope Style Life, a consulting firm. He is currently chairman of the Retail Advisory Board for the Snowsports Industries of America (SIA); chairman-elect for the National Ski and Snowboard Retailers Association (NSSRA); on the product council for SMC; and contributes to product development and marketing councils across the industry. He is also VP of business development for Locally.com.
Join Kristin Carpenter, CEO and Founder of Verde Brand Communications and Host of the Channel Mastery Podcast as she discusses The Specialty Brand Experience - What You Need to Know to Win Over Your Target Consumer in 2020. You'll learn the top influences on consumer behavior in 2020, the importance of your brand having - and living - a cause, and how to build effective experiences that will further emotional connection between your shopper and your brand.
Snow sports retailers are working hard to make sure they're buying the right inventory in an attempt to predict their customers' needs months in advance. But the lack of certainty and large investments can mean a lot of anxious, sleepless nights for store owners. Retail Toolkit's Dan Kowalke will present how customer-focused inventory planning can enable snow sports retailers to order the right products, at the right times, in the right quantities to eliminate feelings-based buying, minimize markdowns and stock-outs, and delight their customers like never before.
During the last two seasons, the US Environmental Protection Agency (EPA) has issued subpoenas to importers, distributors, and manufacturers of ski wax suppliers. As we gear up for this year, EPA’s nation-wide enforcement initiative, which targets the use of perfluorinated chemistry in ski waxes, shows no signs of letting up. And Congress is getting involved in regulating the entire class of perfluorinated chemicals. Details: How EPA is required to regulate all ski waxes, including glide, kick, and related products like wax cleaners, under the federal law called the Toxic Substances Control Act (TSCA). What EPA’s regulation of perflourinated chemicals means for ski wax products. What you should be asking your suppliers to ensure compliance under TSCA. Why it’s not enough to rely on compliance under REACH to comply in the US. What’s at stake if EPA finds that ski waxes do not meet these requirements.
As we start the new winter sports season, don't miss this opportunity to better understand the dynamics behind snow retail sales. Executive Director Julia Day and Director Laura Hills of our Sports practice will explore what's happening in this market and what you can expect in the season ahead. Password: November2019
Join OIA, SIA, NSAA (OBCP), and LevelTen Energy for a webinar exploring how brands, retailers, suppliers, and ski areas can meet renewable energy goals through aggregation by investing in renewable energy projects.
You’ve seen the tweets, you’ve watched your costs rise. You can run for the hills or weather the storm… OR, explore incremental ways to enter the China market that don’t break the bank, aren’t subject to tariffs and enable you to test before risking thousands in inventory. Join us for a short 45-minute webinar where we learn from those on the cutting edge of “direct to consumer” China strategy.
The US/China trade dispute continues and with no end in sight, we need to consider strategies to minimize the impact on our businesses and prepare for what's next. Join this engaging discussion with Joseph Brubaker, an international trade laywer who has represented China in trade negotiations at the World Trade Organization.
Kai Li shares secret sauce on how Revolve Clothing goes global! This was a Facebook Live event and Kai goes through slides and dives deep into how he tracks overseas consumer behavior and has built Revolve into a global powerhouse.