SIA | Snowsports Industries America
Skiers on a groomed run under blue sky Photo: Federico Tomasoni / Pexels
We Are The Business Of Winter

Whatever your role in the industry, SIA works for you.

SIA turns the pressures facing the winter outdoor industry — compliance, regulations, tariffs — into an advantage for its members via best in class data, critical resources and convening the most important conversations. Start by telling us who you are.

I'm a Brand Brand HQ, Subsidiary, Distributor I'm a Retailer or Rep Specialty, Chain, Buyers, and Sales Reps. I'm an Industry Supporter Resorts, media, non-profits, agencies & service providers
32M
U.S. snowsports participants
First-ever crossing of the 30M mark
$7.6B
value added by winter sports to the U.S. economy
The economic engine SIA aims to protect
10,000+
winter consumer panel
Powering SIA's consumer research
Est. 1954
the industry's trade association
The Business of Winter for 70+ years
Built For Your Business

One industry, three very different to-do lists.

SIA has world-class member resources — but what you need depends on who you are. Pick the path that fits your business.

For Brands
Brand HQ, subsidiaries, distributors

Running and growing a business has never been more complex.

Market intelligence, compliance tools, and the data you need to grow your business in a rapidly changing global market.

  • Industry Insights Dashboard & Annual Participation Report, unparalleled consumer insights.
  • Wholesale Sales & Orders and Sell Through Data, the most comprehensive benchmark intelligence.
  • Compliance resources and Tool Kits for regulatory clarity.
  • A seat at the table of all the most important industry conversations.
Premium membership
Choose Your Membership Explore this path
For Retailers & Reps
Specialty, Chain, Buyers, and Sales Reps.

New consumers, tariffs, and regulations impacting what you sell: it's all shifting.

Get the most powerful consumer intelligence — so you know who your customer is, what they want, and where the growth opportunities are.

  • 10,000 person strong panel of winter enthusiasts, know your consumer inside and out.
  • Participation trends and demographics to guide your buy
  • Know the regulations reshaping your vendors' products, and how it will impact your customers.
  • Member networking events with brands and peers
Retailers & Reps membership
Choose Your Membership Explore this path
For Industry Supporters
Resorts, media, non-profits, agencies & service providers

The industry's health directly affects yours.

The intelligence and community to be an indispensable partner.

  • Consumer panel + Insights Dashboard to inform your work
  • Participation Report, critical trends and demographics across the business.
  • A clear, actionable read on the shifting regulatory landscape
  • Sponsorship, partnership & visibility opportunities
Industry Supporter membership
Choose Your Membership Explore this path
Insights, Trends & Data

32 million on snow — and the base is diversifying.

U.S. snowsports participation crossed 30 million for the first time in 2023–2024. Cross-country skiing and snowshoeing are leading the growth while alpine and snowboarding cool — important trends to understand and factor into your buy and your planning.

Members get the full Participation Study, the pre-and post season Consumer Insights Report and the Industry Insights Dashboard.

See What's Included Join to see the data
Year-over-year participation change 2024–25 vs. prior
Cross-country skiing +5.8%
Snowshoeing +5.7%
All snowsports +2.4%
Snowboarding −1.2%
Alpine skiing −1.8%
Derived from 20,000+ surveys nationwide · SIA Winter Participation Study
Don't get caught off guard

What regulations are coming — and what to do about it.

The regulations, deadlines and penalties that impact your business, paired with the tools and resources to help you stay ahead.

On Your Radar Regulations
  • USA Jul 2026 Act now CA SB 707 EPR registration closes Producers must register with the approved PRO, Landbell USA.
  • EU Oct 2026 EU PFHxA restriction applies 25 ppb limit on apparel & footwear sold in the EU.
  • EU 2027 ESPR & Digital Product Passport Product data requirements phasing in for textiles and apparel.
  • USA State PFAS bans keep spreading A patchwork of state rules — know which ones touch your products.
Join to See the Full Tracker Member login
Compliance, Handled

Three steps, and you're covered.

Membership covers the first two. Tracebound is there for the third when you need it.

01
Know what's coming

Deadlines that affect your products, by market.

Awareness
02
Get it done

Step-by-step Tool Kits, templates & expert calls.

Included with membership
03
Go company-specific

Tracebound maps the rules to your exact products.

Optional · Premium 30% off
For Brands, Subsidiaries & Distributors Optional advanced service

Selling across markets? Know exactly which regulations apply to you.

Tracebound turns the global compliance maze into a company-specific roadmap.

Your membership already includes compliance resources to read the regulatory landscape and track what's changing. Tracebound goes further — telling you specifically which rules apply to your products, when, and what to do next.

Built by SIA and Snaplinc Consulting — the industry's trade association plus the regulatory experts who navigate these rules every day.

Watch the Demo Take the free assessment
app.tracebound.com Example
Your Regulatory Roadmap Alpine Apparel Co.
14 regulations apply across 6 markets
14
Apply to you
3
Need action
2
New this quarter
EPR Extended Producer Responsibility CA · OR · CO Action needed
PFAS PFAS Restrictions CA · NY · EU On track
DPP Digital Product Passport EU Upcoming 2027
PPWR Packaging & Waste (PPWR) EU Review
Regulatory Visibility
Every rule that applies to your products, by market and category — in one structured view.
Guidance
Applicable requirements become a prioritized plan: what to do, who owns it, and when.
Monitoring
Real-time tracking across ~200 regulations and ~75 jurisdictions, updated as rules change.
A SIA Premium Member Benefit
30% off every Tracebound package

Tracebound is offered in several packages depending on the markets and categories you sell into. Premium members get 30% off whichever one fits.

See Tracebound pricing Learn more about Tracebound

Tracebound provides regulatory intelligence and monitoring — it does not provide legal advice or replace licensed legal counsel.

What We're Working Toward

SIA Goals and Initiatives

The outcomes SIA is driving for the winter outdoor industry — and the work we're investing in to get there.

Goals
01 Sales Growth Help members grow revenue across channels and seasons.
02 Participation & New Consumers Bring more people onto snow and into the market.
03 Global Collaboration Connect the industry across borders and markets.
Initiatives
01 Consumer Insights & Data Put research and real demand data in members' hands.
02 Shared Business Pain Points Tackle the challenges members face in common.
03 Bold Conversations Convene the honest discussions the industry needs.
#TheBusinessOfWinter

Find your path. Put SIA to work for your business.

Whether you make it, move it or sell it — membership turns the industry's biggest pressures into your advantage.

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