SIA’s mission is to help the winter outdoor community thrive.

From inclusion to participation, education to advocacy, and insights to consumers, SIA provides its members with the roadmap, tools and resources necessary for a thriving business now and into the future.

We're United By Winter. Join Us.

SIA Inclusion Committee

Inclusion Statement

Learn About SIA's Inclusion Initiatives Here


Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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Stories of Winter

Interesting stories from the winter outdoor community.

A diverse collective of vetted, outdoor talent called Outsiders

What if there were an online outdoor talent marketplace to connect brands with talent who know and love the outdoors, and have been fully vetted by experienced outdoor content producers? And what if this platform could help make the outdoors a more welcoming place to those who do not see themselves represented in the current outdoor media landscape?

From the seedling of this idea grew the Outsiders Network, North America’s online marketplace of talent for outdoor media. A first-of-its-kind network, focused on making it easy for brands and talent to connect, and on helping make the outdoors feel more welcoming to all by cultivating a more diverse pool of talent and support.

Learn more about this outdoor talent marketplace here

From homeless to film star, snowboarder tackles Alaska - Ryan Hudson wants to be known as a snowboarder, not a Black snowboarder

“San Diego native Ryan Hudson was one of three freeride professional snowboarders who set out to find winter in June. That mission led them to a remote corner of Alaska’s 13,000-foot-high Chugach Mountain range.

But there they encountered much more. As video cameras rolled for 10 days, they discovered inner strengths and weaknesses. They failed, and they succeeded. They bared their souls, tested their wills.”

“Their inner and outer journey was captured on documentary footage, “Mountain Revelations,” a title with multi-faceted meaning.

“People will always remind me of the color of my skin,” said Hudson, 33. “To everyone, I’m a Black snowboarder; I’m not just a snowboarder.””

Read the full story here

Photo courtesy of Teton Gravity Research