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SIA is the winter outdoor industry's non-profit trade association, supporting its members through insightful research, education and events, while advocating for issues that impact the future of the industry.

We're United By Winter. Join Us.

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Advocacy

Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Consumers

Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Education

Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Inclusion

Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Insights

Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Participation

Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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Inclusion Highlight

Free Inclusion Training

Starting September 2020, we are offering weekly, free inclusion training from Dr. Gerilyn Davis, Inclusion on the Slopes.

We not only have a moral obligation to build a more welcoming and inclusive industry, we have a business imperative as well. Change needs to start now, and this will take all of our collective effort and an abundant mindset to create this shift. 

Engage in Our Free Inclusion Training

Stories of Winter

Interesting stories from the winter outdoor community.

“A SPECIAL THANKS TO ROCES FOR GETTING OUR DAUGHTER ON SKIS AND SKATES!”

GET AMELIA SKIING!

“The world has a long way to go in making adaptive apparel available so disabled children can access the same activities as other kids enjoy” says Sara Furlong.

This is the heartwarming story of how Roces, producer of the adjustable IDEA ski boots, went above and beyond to create a pair of boots for a little girl who was finally cleared to ski by her doctor, but was unable to find the right boots. And then they also got her into a pair ice skates – way to go Dave Smallwood at Roces!

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The Oldest Ski Shop in America, Since 1920

North Country from Stept Studios on Vimeo.

100 years later, Lahout’s is still a family owned and operated business based out of the original location at 245 Union Street in Littleton, New Hampshire.