Ski resort marketing for the new reality of 2022
“To create an effective marketing plan this upcoming winter, there are several factors that every resort communicator should consider as the first flakes of the new season come nearer. The first, that a marketing plan must encompass more than ad buys and email campaigns. While those are vital elements of any marketing strategy, a good marketing team knows who it is talking to, both externally and internally, who is doing the talking—hint: it’s not always the PR director—and what really matters when it comes to sharing a brand. Here are five considerations for marketing in 2021-22.”