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SIA is the winter industry's non-profit trade association, supporting its members through insightful research, education and events, while advocating for issues that impact the future of the industry.

We're United By Winter. Join Us.

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Advocacy

Uniting the winter community to take meaningful action on climate change and tariffs. SIA understands the magnitude and responsibility of using this collective voice for the better good of the entire winter outdoor community.

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Consumer

Invaluable and direct access to winter outdoor enthusiasts and their insights, habits, and trends. Actionable consumer insights and increasing winter participation are essential to growing your business. SIA is leading the charge on bridging the gap between its members and consumers in fundamental ways.

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Education

Vital tools and information to support and grow your business. SIA’s Industry + Intelligence is a year-round, educational platform that provides SIA members with strategic tools and information to support and grow their business.

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Inclusion

Charting a path for inclusion in the winter outdoor industry. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

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Insights

Actionable consumer, retail, and participation data to make better informed business decisions. SIA members get the significant advantage of relevant and timely research and data tools to help them make better, more informed business decisions.

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Participation

Working together grow the winter outdoor community. Growing participation is a sure-fire way to grow the business. SIA is unwavering in its efforts to get more people on snow.

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“The Impacts of COVID-19 on Snowsports Consumer Trends and Insights" - available now!

In an effort to help our members better navigate the current landscape, SIA surveyed over 1,000 avid winter enthusiasts on the impact COVID-19 has had, and will have, on their spending, shopping, planning, and general thoughts about the upcoming winter season. The results are shared in “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights.”

This is the first of two actionable consumer insights reports this season that are complimentary to SIA Premium members. This report is a direct result of SIA’s strategic move into consumer shows, providing SIA members with invaluable and direct access to winter enthusiasts, as well as their insights, habits, and trends.

  • Click here to login and download if you are a premium member
  • Click here to login and purchase at a special price if you are a standard or supporting member
  • Click here to purchase if you are not a member