When considering what's working today for virtual sell-in and buying, SIA hosted a Town Hall to provide actionable strategies and approaches for specialty brands and retailers to work with as the selling season and buying processes continue to shift with COVID-19. You can watch the recording of this Town Hall here.
The following technologies may be beneficial to your business now and going forward:

AvantLink is the premier online affiliate network for the outdoors. AvantLink's approach to affiliate marketing is simple - grow your business through quality partnerships. Partners who earn a commission from sales generated by referrals to your website. Three unique international networks feature thousands of accomplished publishers all backed by category-leading advertising brands.
Learn more about AvantLink here
SIA members receive special rates with AvantLink. For more information on this opportunity, contact your membership representative or email [email protected]

Brandlive is a live video experience platform that is tailored to the needs of product companies to connect with internal audiences, retailers, distributors, and rep groups that drives positive returns for your business.
Learn more about Brandlive here

Centric Software provides a Digital Transformation Platform focused on the product development requirements of retail, apparel, footwear, outdoor and consumer goods companies. We provide an easy-to-use, “single version of the truth” approach to line planning, global sourcing, calendar management, materials management, quality management, collection management, technical design and continuous improvement of retail execution. Centric PLM is user friendly and completely web-based enabling real-time remote collaboration with teams and vendors.
Learn more about Centric Software here

Elastic Suite is a next-generation B2B e-commerce and digital merchandising solution that will transform wholesale business partnerships. With features like digital catalogs and customized line & assortment planners, Elastic is leading the way in digital merchandising and print elimination (via traditional catalogs & brand books). Industry leaders like Burton, The North Face, K2, Patagonia, Smith and Outdoor Research are partners because of Elastic’s superior capability to create efficiencies across the sales process and increase revenue by improving sales and reducing costs. With a global reach and best-in-class customer success teams, it’s no wonder that Elastic is the industry standard for B2B technologies.
In an effort to assist all brands and manufacturers, Elastic has created a Virtual Sell-In Guide with expert insight and advice on how to conduct virtual line-showings and sell-in meetings. Download the Guide here.
Elastic is also offering a special partnership discount for all SIA members to help prepare for Spring 2021 Sell-in! Reach out to our sales team at [email protected] for more details.
Learn more about Elastic here

Locally believes that local shops help form the backbone of our local culture, that improving the visibility and ease of local shopping options can reduce our environmental footprint, and that combining the best of online and offline into one shopping experience is something virtually all shoppers are clamoring for. We guide online shoppers to find and buy products in-stock at nearby stores; we empower premium brands to serve their customers and retail partners in novel ways; and we enable retailers to turn online shoppers into loyal in-store customers. We work with our brand, retailer, and partners across North America, Europe and Japan in a variety and growing list of industries.
Learn more about Locally here
SIA members receive special rates with Locally. For more information on this opportunity, contact your membership representative or email [email protected]

NuORDER is the leading global digital wholesale / b2b e-commerce platform, offering best in class web-based and mobile application solutions.
Built as a company-wide solution, NuORDER is leveraged by companies like Arc’teryx, Tecnica, Hestra, POC and 100’s of other Sports & Outdoor companies to provide the most efficient way for merchandising & planning, sales, marketing, customer service and IT teams to run the entire end to end wholesale business digitally.
NuORDER’s functionalities have revolutionized and streamlined the practices of over 2,000+ brands and in turn the 500,000+ retailers, both majors and speciality, working with them. NuORDER transaction volume is greater than $30B globally.
Learn more about NuORDER here

Podium can support SIA members in utilizing modern communication techniques to generate more reviews, increase your local search presence, and enhance your overall customer experience. Podium helps over 60,000 businesses increase their local visibility and manage their customer interactions.
In a contact free world, customers prefer to use messaging, chat, and text to interact with businesses. And now, SIA members can use Podium to capitalize on this trend.
This winter season, it’s likely that being able to interact with customers, manage rentals and tuning, and even generate retail sales via text and messaging will be critical to your success.
In addition to Podium’s industry leading reviews and communication technology, now you can even receive payments via text. Use Podium to generate a simple link and send it via text to your customers. No logging in for your customer- no reading card numbers over the phone. Payments are processed immediately and the money is sent to your account.
Learn more about Podium here
SIA members receive special rates and incentives with Podium. For more information on this opportunity, contact your membership representative or email [email protected]

Quivers enables specialty brands to manage orders from online channels while selectively distributing order fulfillment to local retailers. Our software has a number of benefits which include powering omni-channel experiences, eliminating channel conflict with dealers while selling d2c, supporting dealers with online sales opportunities, reducing stock-outs by leveraging dealer inventory, enabling global sales, decreasing shipping time/cost and more.
Learn more about Quivers here
SIA members receive special rates with Quivers. For more information on this opportunity, contact your membership representative or email [email protected]