SIA Town Hall Series – Inclusion in the Winter Industry
As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring to marketing, we’ll spend time talking to individuals who are putting in the work and committed to change in their business. It’s time to learn about what it means to “walk the walk” of inclusive change. These sessions will focus on tactical tips and tools for our attendees in their organizations.
Town Hall Series Launch at OR Winter Online: Creating an Inclusive Culture at Your Organization: Where to Start (Part One)
An inclusive company culture is defined as being an environment where there is a sense of respect and belonging for all. Hear from individuals who are embarking on creating a more inclusive workplace. SIA’s executive committee will convey their experience as they are taking steps to make inclusion a part of the organizational environment.
Moderator: Dr. Gerilyn Davis, Inclusion on the Slopes
Panelists:
- Wendy Carey, CFO, Seirus Innovation
- Dino Dardano, President, Hestra USA
- Chris Licata, President & CEO, Tecnica Group USA
- Eric Tung, President, Fera International
Watch On-Demand here
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Creating an Inclusive Culture at Your Organization Part Two
Thursday, February 11, 2021, 12:00 p.m. MST
A strong, positive company culture means that there is a sense of belonging for all. Hear from individuals that have created an inclusive work place and how the employees and the business are befitting from a truly inclusive environment.
Moderator: Constance Beverley, CEO, Share Winter Foundation
Panelists:
- Nicholas Herrin, CEO, PSIA-AASI
- Joe Hession, CEO, SNOW Operating
- Miguel Reda, Diversity Lead & Employee Experience Administrator, Outdoor Gear Exchange
Watch the recording:
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Inclusive Marketing
Thursday, March 11, 2021, 12:00 p.m. MST
Inclusive marketing is when you really understand what your consumers want and need from your brand. It starts with understanding your brand purpose, recognizing consumer values and creating an authentic connection. This session will focus on what it means to build a relationship with a more diverse customer base and how you can drive value for your brand and your customers.
Moderator: Dani Reyes-Acosta, Nomad Creativa
Panelists:
- Hannah Abuzaineh, Senior Manager, Social Impact and the Explore Fund, The North Face
- Danica Carey, Director of Marketing Operations, Seirus Innovative Accessories
- Eoin Comerford, GM of Outdoor at Walmart e-Commerce, CEO of Moosejaw
Watch the recording:
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Creating Inclusive Content
Thursday, April 8, 2021, 10:00 a.m. MDT
This session will examine the importance of creating content that reflects and connects with diverse communities and how to build stronger connections through content.
Moderator: Stan Evans, Stan Evans Photography and the Social Studies Show
Panelists:
- Virgil Abloh, Founder and Creative Director, Off-White
- Jason Brown, VP Marketing, Foot Locker, Kid’s Foot Locker, Foot Locker Women
- Karin Kildow, Head of Social Media at Beyond Meat/Uninterrupted & Founder of Content Capital
Watch the recording:
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An Inclusive Approach to Hiring and Retaining Employees
Thursday, May 6, 2021, 12:00 pm MDT
Homogenous teams produce homogenous results. This session will examine not only how different perspectives, experiences and skill sets, foster greater creativity and innovation, but also some best practices from hiring to retaining employees and how to be a better ally to employees from underrepresented groups.
Moderator: Lynanne Kunkel, Chief Human Resources Officer, Vail Resorts
Panelists:
- Anthony Cobb, Head of HR (Global Apparel), Nike
- Marc Fields, Vice President Human Resources, Vail Resorts
- Cynthia Soledad, Co-Lead, Global Diversity & Inclusion; Consultant, Chief Marketing Officer and Consumer Practice, Egon Zehnder
Free registration here