Why SIA?

We are focused on providing the highest value to our members, to help them navigate our constantly evolving and complex marketplace. Our education, business insights, climate and tariff advocacy, consumer insights and engagement, inclusion initiatives and participation growth focus give our members opportunities to drive their businesses forward.

We're also keeping an eye on what's ahead to ensure that our industry is well-positioned for the long-term, from exploring new markets and innovative approaches to the retail sector to uniting the business voice against climate change as well as bringing new winter sports enthusiasts to the snow each year.

We're an industry and an economic powerhouse, all bound together by our love of winter. Winter is the season that is the basis for our livelihoods, it drives our passion and has helped form the lifetime relationships that we have throughout the global community. It is why we do what we do. We Are United By Winter. 

Business Insights

The winter industry landscape changes continually. Throughout the year, we deliver critical participation, consumer, retail and wholesale insights to help our members better understand the market, the participant and the trends driving our industry.

Industry + Intelligence

Our education platform, Industry + Intelligence is a year-round platform of in-depth educational programs that span advocacy, business technologies, consumer loyalty, e-commerce, sales and sustainable recover utilizing town halls, webinars, workshops and video libraries.

Our marquee in-person event, Industry + Intelligence at the OR Outdoor + Snow Show spans three days and is packed full of educational and inspiring presentations and discussions with leaders from within and outside of our industry.

Consumer Insights and Engagement

Through our consumer Snowbound Festivals, we have a direct relationship with tens of thousands of consumers. This not only provides us with a platform for critical consumer research including insights, trends and purchase habits, allowing our members to make better-informed decisions, but also creates opportunities for our members to have direct interaction with consumers via our annual festivals and online community.


As an industry we can and must do better. SIA is developing a roadmap for positive industry change, including member education and tools to incorporate diversity, equity and inclusion in your business.


Through our participation initiative, Generation Snow, SIA is committed to supporting programs that increase participation and leading the discussion on finding new and innovative ways to grow winter sports.

Advocacy: Climate Change

SIA is committed to tackling climate change, an issue that need the full attention of our entire industry.

Advocacy: China Tariffs

SIA monitors the ongoing US/China tariff situation, helping our members mitigate the impacts of the tariffs on their businesses and advocating for a more equitable trade relationship with China on behalf of our industry.

Industry Events

The annual Outdoor + Snow Snow is a critical opportunity for our industry to conduct business, collaborate and exchange ideas.

Business Savings

SIA has assembled a number of valuable business partners to help our members save money and strengthen their business. Take a look at our partners to see what services they offer and where you can save.