SIA is here to serve you, and we are focused on providing the highest value to our members, to help them navigate our constantly evolving and complex marketplace, and get their businesses in fighting shape. Our six pillars of advocacy, consumers, education, inclusion, insights and participation give our members opportunities to drive their businesses forward.
SIA is also keeping an eye on what's ahead to ensure that our industry is well-positioned for the long-term – connecting with and understanding consumer behavior; providing education opportunities to strengthen your business; exploring new markets and innovative approaches to the retail sector; providing consumer and industry insights to support critical business decisions; uniting the business voice against climate change; as well as being more inclusive and bringing new winter sports enthusiasts to the snow each year.
We're an industry and an economic powerhouse, all bound together by our love of winter outdoor. Winter is the season that is the basis for our livelihoods, it drives our passion and has helped form the lifetime relationships that we have throughout the global community. It is why we do what we do. Join us! We Are United By Winter.