Why SIA?

We are focused on providing the highest value to our members, to help them navigate our constantly evolving and complex marketplace. Our research, educational curriculum and event properties give our members opportunities to drive their businesses forward.

We're also keeping an eye on what's ahead to ensure that our industry is well-positioned for the long-term; by exploring new markets and innovative approaches to the retail sector, by uniting the business voice against climate change and bringing new winter sports enthusiasts to the snow each year.

We're an industry and an economic powerhouse, all bound together by our love of winter. Winter is the season that is the basis for our livelihoods, it drives our passion and has helped form the lifetime relationships that we have throughout the global commnunity. It is why we do what we do. We're United By Winter.