Why SIA?

We are focused on providing the highest value to our members, to help them navigate our constantly evolving and complex marketplace. Our research, educational curriculum and event properties give our members opportunities to drive their businesses forward.

We're also keeping an eye on what's ahead to ensure that our industry is well-positioned for the long-term; by exploring new markets and innovative approaches to the retail sector, by uniting the business voice against climate change and bringing new winter sports enthusiasts to the snow each year.

We're an industry and an economic powerhouse, all bound together by our love of winter. Winter is the season that is the basis for our livelihoods, it drives our passion and has helped form the lifetime relationships that we have throughout the global commnunity. It is why we do what we do. We're United By Winter. 

Our Research

The winter industry landscape changes continually. Throughout the year, we deliver insightful participation, consumer, retail and wholesale research to help our members better understand the market, the participant and the trends driving our industry.

Industry + Intelligence

Our education platform, Industry + Intelligence is a year-round platform of podcasts, editorial content, webinars and events that give our members the knowledge and tools to optimize their businesses. Our marquee event, Industry + Intelligence at the OR Outdoor + Snow Show spans four days and is packed full of educational and inspiring presentations and discussions with leaders from within,and outside of our industry.

Industry Events

The Outdoor + Snow Show is a critical opportunity for our industry to do business, collaborate and exchange ideas.


Through our participation initiative, Generation Snow, SIA is committed to supporting programs that increase participation and leading the discussion on finding new and innovative ways to grow winter sports.

Advocacy: Climate Change

SIA is committed to tackling climate change, an issue that needs the full attention of our industry. 

Business Savings

SIA has assembled a number of valuable business partners, to help our members save money and strengthen their business. Take a look at our partners to see what services they offer and where you can save.