Tactics Co-founder Matt Patton and six of his friends were playing soccer one day in Eugene, Oregon, when they came up with a crazy idea. They were all snowboarders and lived for spending time on the mountain. Together, they figured it would be a dream come true to open their own snowboard shop.
“The whole idea was, why don’t we start a shop, and we’ll make enough money to all go snowboarding together,” shares Patton. “It was really naive, but it was that kind of go, go, go, late 90s mentality, and we were all young and no one had kids, and we all felt it was time for a risk.”
Patton, who had a separate personal career at the time, says he had to choose which path to take. Fifteen years later, the shop is still going strong and Patton doesn’t have any doubt he made the right choice, as he and co-owner Bob Chandler continue to run a strong retail shop and provide a solid community in the Eugene area.
He’s been attending SIA for the past 15 years, and still sees the show as a great tool:
“Even though increasingly there’s a lot of the ordering that needs to be done early, so it’s not like it was where you’re sitting at a table wherever you can find space and trying to chicken scratch out some orders to turn in, it’s just indispensable from the standpoint of seeing people that you don’t get to see.”
Read more & watch Matt Patton’s interview from #TheSessionsSIA
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