Industry News

Staying on the forefront of current social trends can help snow sports constituents take full advantage of new business opportunities, and help industry brands avoid the pitfalls of missing a trend. The Downhill Consumer Intelligence Project Report on Social Trends is designed to help SIA members understand and gain further insight into the trends their consumers are experiencing and in many cases, driving.

Photo: Dakine

This report dives into a variety of some of the hottest social trends happening today. It explores how they may impact snow sports suppliers, retailers and resorts, and illustrates how the snow sports industry can exploit them.