Vans announced it is partnering with its global snow team rider and co-founder of HOWL, Darrell Mathes, for an exclusive HOWL collaboration celebrating Vans snow boots and apparel.
Available now, the new Vans and HOWL capsule features elevated renditions of the Hi-Standard snowboard boot and Jonesport MTE jacket. Each piece blends HOWL’s sophisticated aesthetic with Vans’ functional snow boot and all-weather MTE technology.
“This project was really fun for HOWL since both brands support many of the same athletes, resulting in a product capsule that truly reflects who we are as snowboarders,” said Mathes.
With a shared team roster of professional snowboarders from all over the world, Vans and HOWL family members Darrell Mathes, Jake Kuzyk, Dan Liedahl, and more, have unanimously adopted the Vans Hi-Standard boot as a team favorite, thus making it the perfect style choice for this project. The Vans Hi-Standard is a classic lace-up boot formulated with heat-moldable Flex Liners, V2 UltraCush footbeds and Reverse Waffle outsoles for an uncompromised, reliable fit. A perfect boot for park and street inspired riding with all-mountain and cross-terrain capabilities. In addition to the Hi-Standard boot, the Vans and HOWL capsule offers a Jonesport MTE all-weather jacket that is constructed with DuPont Sorona sustainable fill, printed camouflage flannel lining and 1K DWR coating to keep you warm and dry, whether you’re out in the mountains or shredding on the streets.
Co-founders Darrell Mathes and Nima Jalali started HOWL in 2012 with a mission to provide timeless, high-quality and innovative product that fit the needs and wants of snowboarders around the globe. Established by a collective of creative snowboarders, HOWL’s team riders are involved in every aspect of the brand to deliver true, “snow-forward” product. HOWL was created by snowboarders, for snowboarders every step of the way.
The Vans and HOWL winter capsule is available online and in-stores now. To learn more about Vans snow boot technology and find an authorized Vans Snow dealer near you, visit Vans.com/snow. Discover more about the HOWL brand at HowlSupply.com.
Vans, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour, and Vans’ cultural hub and international music venue, House of Vans.