"If you plan on entering the Chinese market you can’t afford to miss this opportunity."
- Jay Badgely, CEO Phunkshun Wear
SIA wants to help you tap into the Chinese market. Are you a winter/outdoor business interested in learning about the Chinese market? Join us on an SIA Educational Trade Mission to learn about the developing winter sports market in China.
China’s central government has announced plans to “create” 300 million new winter sports enthusiasts out of the country’s billion-plus population before 2022.
It is estimated that the total market size of the winter sports industry in China will reach $87 billion by 2020!
As the host of the 2022 Winter Olympics and a rapidly developing winter market, China offers significant opportunities for companies in the winter industry.
To help outdoor companies capitalize on these opportunities, SIA, in conjunction with the U.S. Commercial Service (USCS) of the U.S. Embassy in Beijing and the U.S. Consulate in Shenyang, are pleased to offer this opportunity to learn more about the Chinese winter market. Attendees will learn about developments in the Chinese winter market from US officials; meet one-on-one with Chinese resort owners, retailers and distributors; visit local specialty retail; gain a better understanding of the luxury market; see consumers participating in winter sports on and off snow; and experience local winter resorts and dry slopes first-hand in Beijing, Chongli and Jilin.
Whether you're a supplier, resort, retailer or other business exploring expansion in China, or simply want a better understanding of the Chinese winter sports market, please join us on one of these valuable trips.