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ThirtyTwo’s Brian Cook on the Brand’s Roots and 20 Year Anniversary

July 30, 2015 | 0 Comments

Just released: Brian Cook, ThirtyTwo

ThirtyTwo’s roots are anchored in skateboarding, just as much as they are in snowboarding. That’s been the case for its entire 20 year history under parent company Sole Tech and founder Pierre André Senizergues. This year, the brand is celebrating two decades in the making, and marking the anniversary with its latest film, 2032, starring JP Walker, who has been in all 20 of the brand’s films. 2032 is a look at the diverse talent that makes up ThirtyTwo’s team riders and in many ways reflects the same skater-inspired philosophy that’s influenced the overall brand direction over the years, explains ThirtyTwo Global Brand Director Brian Cook during The Sessions @ SIA. Sessions

“We’re a very skate-driven company, so pretty much everyone who rides for ThirtyTwo is a skater,” he says. “We love going to the skatepark. We love going to a snowboard park. It’s the same difference.”

With 30 videos total, stay tuned for more to come this summer and fall; Capita’s Blue Montgomery, Oakley’s Stacy Dye and Matty Swanson, Dragon’s Mike Tobia and TEN’s Gerhard Gross to list a few. TransWorld Business, TransWorld Snowboarding, Snowboarder and SIA will host the video series.

 The Sessions @ SIA: Brian Cook, ThirtyTwo 


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