News Category: SIA press release

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Bridging the Inclusion Gap in the Winter Outdoor Community, SIA launches Inclusive Leadership Playbook

April 7, 2021

SIA creates The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.  The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community  Focused on Inclusive Leadership, the […]

Snowsports Industries America (SIA) Announces Much Anticipated Consumer Festival Dates and Pricing

March 9, 2021

Park City, Utah (March 9, 2021) – Today, Snowsports Industries America (SIA) launched exhibitor pre-registration for its highly anticipated winter outdoor consumer shows called the Snowbound Festivals. Breaking the mold of past consumer shows, the Snowbound Festivals are premium, multi-sensory, immersive experiences featuring the latest products, legendary athletes, top resorts, film premieres, shopping, music, art, food, […]

Snowsports Industries America (SIA) Elects Four New Members to its Board of Directors

February 16, 2021

Board Welcomes and Encourages Diverse Perspectives  Park City, Utah (February 16, 2021) – Snowsports Industries America (SIA) today elects four new members to its Board of Directors in advancement of its mission to help the industry thrive. Understanding the critical importance diversity plays when it comes to innovation and vision, SIA prioritized diversity and the expertise necessary […]

Snowsports Industries America (SIA) Launches ClimateUnited

October 22, 2020

SIA Rallies the Winter Outdoor Industry Around Meaningful Climate Action Park City, UT (October 22, 2020) – Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter […]

Snowsports Industries America Unveils Focus On In-Depth Educational Platform

July 22, 2020

Park City, Utah (July 20, 2020) – Snowsports Industries America (SIA) unveils a robust, new, year-round educational platform designed to provide its current and new members the tools and programs instrumental to short-term recovery during COVID-19 and long-term success well into the future. The winter outdoor industry finds itself in unprecedented times. COVID-19 has created […]