News Category: SIA press release

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Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

SIA Winter Outdoor Data Shows Increase in Consumer Spending and Jobs

December 1, 2021

Consumer spending grew to $79.6 billion and supported 799k jobs Park City, Utah (December 1, 2021) – As we continue through the busy time for consumer spending, data released today by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for over $79 billion in spending and support 799,000 jobs. The report shows […]

Snowsports Industries America Issues Inclusion Challenge to the Winter Outdoor Community: We Can and Must Do Better

November 1, 2021

SIA Inclusion Committee Delivers Key Messages for the Industry Park City, Utah (November 1, 2021) – Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out inclusion as one of the critical components for industry growth, the SIA Inclusion Committee has […]

Snowsports Industries America Releases Participation Study for 2020-2021 Season

October 26, 2021

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity Park City, Utah (October 26, 2021) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a […]

Snowsports Industries America Partners with the Share Winter Foundation to Get More Kids on Snow

September 28, 2021

SIA issues challenge to the winter outdoor industry to prioritize inclusivity and accessibility with up to $25,000 donation to Share Winter Park City, Utah (September 28, 2021) – According to 2020-2021 snowsports participation data, 69 percent of winter sports participants are white. This is in stark contrast to recent 2020 census data which reveals that more than 40% of Americans now identify as one or more racial and ethnic groups, and that people […]

Snowsports Industries America Outlines Upcoming Education Initiatives

September 15, 2021

Monthly inclusion meet-ups, leadership workshops and more on tap for coming year Park City, Utah (September 15, 2021) – On the cusp of the upcoming winter season, Snowsports Industries America (SIA) announces a number of new programs within the organization’s Education platform. With the aim of providing critical tools and information necessary to drive and grow […]

Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022

September 8, 2021

Safety Prioritized for Communities Set to Come Together for Inaugural Snowbound Festivals; Multi-Channel Consumer Experiences Planned this Fall Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 […]

Snowsports Industries America (SIA) and Verde Brand Communications Announce Partnership to Galvanize Winter Outdoor Industry

August 3, 2021

Strategic Partnership Aims to Support Brands and Increase Participation in Winter Outdoor Sports Park City, Utah (Aug. 3, 2021) – As part of its roadmap for a thriving winter outdoor future, SIA has named Verde Brand Communications to lead its brand communications and public relations efforts. SIA’s core goals are centered around creating community and […]

Snowsports Industries America Voices Support for Energy Innovation and Carbon Dividend Act

July 30, 2021

PARK CITY, UT (July 30, 2021) – Today, Snowsports Industries America (SIA) announced their support of the Energy Innovation and Carbon Dividend Act, the most broadly supported carbon pricing bill in Congress. The bill puts a fee on carbon emissions from coal, oil and gas which, over time, will drive down carbon pollution as energy […]

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

June 24, 2021

Park City, Utah (June 24, 2021) – Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation.    Key takeaways from this report include […]