News Category: press release

Minus33 is Seeking Search-and-Rescue Partners for Upcycled Wool Program

Repurposed merino wool aids first responders and rescuees ASHLAND, NH – New Hampshire’s merino wool specialist, Minus33, is accepting applications from search-and-rescue organizations nationwide to receive its wool warm up kits. The Minus33 wool warm-up kits are provided to mountain rescue operations in order to furnish rescuees with a head-to-toe layer of warm wool for […]

Smith Announces Zero Plastic Waste Across Winter Packaging & Beyond

Partnership Kick-off with gogglesoc Advances Sustainability Efforts in Eyewear Protection Portland, OR (October 19, 2022) – Since launching its CORE Collection of eyewear made from post-consumer water bottles in early Spring 2022, Smith has continued its commitment to support and encourage those that love the outdoors to consider the environment with every purchase. Smith is […]

Houdini Bolsters Global Leadership Driving Brand Acceleration; Establishes U.S. Office in Portland, Oregon Niclas Bornling Promoted to General Manager of North America;Brian Anthony Named Head of Sales and Merchandising of North AmericaGabriel Ingemarson Named Chief Operating Officer in Stockholm STOCKHOLM (October 12, 2022) – Houdini, the functional life wear company committed to designs that are […]

Smith Relaunches Imprint 3D Technology in Custom Crafted Snow Goggles

Built to the unique details of the face, the I/O MAG Imprint 3D Goggle offers unsurpassed fit Portland, Oregon (October 11, 2022) –Smith, the global leader in snow goggles, is excited to relaunch Imprint 3D Technology for Winter 22/23. Live now on smithoptics.com, Imprint 3D Technology addresses the vast range of face shapes and features […]

HEAD Sportswear’s Two New Hires as Further Investment in North American
Marketplace

Kennelbach, September 2022 – HEAD Sportswear is thrilled to announce the addition of two accomplished professionals to its North America team. Teamwork is as essential in the business world as it is in sports, therefore HEAD Sportswear places double priority on building the most strategic and accomplished team to catapult the company in the right […]

Jessica Goodman appointed as Sales Director for Head Sportswear North America

HEAD Sportswear is pleased to announce the appointment of Jessica Goodman as the new SalesDirector for HEAD Sportswear North America. Roman Stepek, VP Global HEAD Sportswear comments, “Jessica worked many years for the German company Bogner, and recently for Goldbergh. Her work ethic, her fashionable style, and her vision are incredible and needed to bring […]

Rossignol Group Chooses Wintersteiger for Racing Service

A partnership built on innovation, quality, and trust Rossignol Group, home to iconic global winter sports brands, Rossignol and Dynastar, has invested in WINTERSTEIGER Jupiter ski service machines for their three production centers in France and Spain. These precision machines will ensure premium processing for the Group’s racing ranges and guarantee a perfect, consistent finish […]

blackcrows Announces Wild Outside-In Campaign

Chamonix, France (September 27, 2022) – black crows, the iconic French ski brand focused on design-driven high performance ski products and apparel just launched the Wild Outside-In campaign highlighting Xpore® outfits that are PFC free, toxic free, breathable and waterproof. The paradigm shift regarding blackcrows technical textile range is entering its third season. Three winters ago, blackcrows partnered […]

Meet the Artists: ‘The Art of the Graphic’ Closing Party at Vermont Ski and Snowboard Museum

STOWE, VT (September 19, 2022) It’s not too late to catch ‘The Art of the Graphic’ exhibit at Vermont Ski and Snowboard Museum in Stowe, and to meet the artists who contributed to it, at a closing party Friday, September 30th from 5:00 to 7:00 pm. The exhibit looks at the artistic process of creating […]

Mountain High Invests More Than $1 Million In Seasonal Improvements Southern California’s Closest Winter Resort Is Preparing For Snow

Wrightwood, CA – September 13, 2022:  Mountain High Resorts in Wrightwood is eagerly preparing for the 2022/23 season with more than $1 Million in improvements. These include increased snowmaking, new rental equipment, new multi-week development programs, and new resort partners. The Wrightwood resort is ready to open any day after November 1st, weather permitting, and expects […]