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Nordica’s Season 2 of ‘It’s Family Time’ Launches

February 22, 2021

Episode 1 features Idaho’s Rotarun Ski Area, ‘The little mountain with a big heart’ WEST LEBANON, N.H. – Feb. 22, 2021 – Legacy ski brand Nordica launched Season 2 of its “It’s Family Time” video series featuring skiing, families, and how the sport creates memories and bonds that last a lifetime. Season 2’s mid-winter series […]

Nordica Launches New Innovative Speedmachine 3 Ski Boots and Women’s Wild Belle All-Mountain Ski Collection

January 21, 2021

WEST LEBANON, N.H. – Jan. 21, 2021 – Ever optimistic and bullish on skiing, Nordica USA today announced it is adding completely re-designed models to its Speedmachine family of skis boots, which will be designated Speedmachine 3, and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting […]

Tecnica Group Amplifies Buying Experience with NuORDER

September 3, 2020

Blizzard, Nordica, and Tecnica makes the switch to use NuORDER’s innovative B2B platform WEST LEBANON, N.H. – Sept. 3, 2020 – Continuing to invest in its relationships with specialty retailers, Tecnica Group North America today announced the addition of NuORDER’s collaborative buying platform. Blizzard, Nordica, and Tecnica will use the platform to streamline the product […]

Tecnica Group Partners with Specialty Retailers to Fulfill Online Orders via Quivers’ ‘Collaborative Commerce’ Platform

August 3, 2020

WEST LEBANON, N.H. – August 3, 2020 – Tecnica Group brands Blizzard, Nordica, and Tecnica will steer consumer online orders to brick-and-mortar specialty retailers this fall using Quivers’ ‘Collaborative Commerce’ platform. “Tecnica Group is committed to working collaboratively with specialty retail, sharing in each other’s sales and marketing strengths, while facilitating the fluid and rich […]

Nordica USA Announces Management Changes

June 23, 2020

 Vice President Scott Russo Retires and Mike Martini Appointed National Sales Manager for Nordica USA photo: Scott Russo WEST LEBANON, N.H. – June 23, 2019 – Nordica North America recently announced management changes with Vice President Scott Russo retiring and Mike Martini appointed to the newly created position of national sales manager for Nordica USA. […]