News Category: nick’s notes

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Nick’s Notes – May 2021

May 20, 2021

May 20, 2021 Dear SIA Member: I hope you are getting a chance to get outside and enjoy this spring weather. As we see a glimmer of light at the end of the COVID tunnel, I want to take a moment to acknowledge and applaud the resilience and adaptability the industry demonstrated this past season. […]

Nick’s Notes – March 2021 – featuring guest author Eric Tung, President of FERA and Treasurer of the SIA Board of Directors

March 24, 2021

March 24, 2021 Greetings SIA Members: I hope you are all enjoying the spring skiing and riding conditions! It is amazing how far we have come from this time last year, and we look forward to a new season and the hope that spring represents. Over this past year, it has become abundantly clear that engaging […]

Nick’s Notes – February 2021

February 10, 2021

February 10, 2021 Greetings, As we move through this season and begin to focus on the business of next, this is a great time to take stock of all of the critical business tools and services that SIA offers to its members. Below are five member benefits you can’t afford to miss. Insights: We provide […]

Nick’s Notes – December 2020

December 16, 2020

December 16, 2020 Dear Members, Four months ago, I embarked on an intensive inclusion training program with both members of my board of directors and my fellow winter outdoor industry leaders. The journey has been messy, frustrating and altogether exhilarating. Mistakes are common, but humility, intentionality and kindness always prevail. Jointly, we are developing a […]