News Category: nick’s notes

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Nick’s Notes – December 2021

December 16, 2021

December 16, 2021 Dear Industry Colleague: Happy holidays! This has been a busy year for SIA. We have been actively working to better support our members and deliver critical value to your business. Our sole goal has been to create the tools necessary to future-proof your business with a clear focus on: Research, Consumers, Climate […]

Nick’s Notes – November 2021

November 4, 2021

November 4, 2021 Dear Industry Colleague: As we gear up for this coming winter and think about the 2022-2023 season, I sincerely hope that you are integrating inclusion throughout as you pivot, plan and take action. Inclusion means finding ways to embrace and incorporate diverse perspectives and peoples everywhere, across the industry. Inclusion is about […]

Nick’s Notes – October 2021

October 7, 2021

October 7, 2021 Dear Industry Colleague: The snow has fallen in different parts of the country; winter is coming! And while we had really hoped that we could come together this November in Denver and Boston at the Snowbound Festivals, they will be back in fall of 2022. You can find dates, pricing and venue […]

Nick’s Notes – August 2021

August 19, 2021

August 19, 2021 Dear Industry Colleague: I hope you are enjoying these last few weeks of summer. Last week, I attended Outdoor Retailer Summer. It was great to see people in person again. For the first time at this show, SIA conducted a number of educational presentations, including one called “The Boom is Just The […]

Nick’s Notes – June 2021

July 1, 2021

July 1, 2021 Dear SIA Member: I trust you are enjoying the summer heat. Soon enough it will be snowing again! Just a quick note from me as we look to a much-needed long weekend – I hope you can take some time to enjoy it! It’s also a great opportunity to reflect on our […]

Nick’s Notes – May 2021

May 20, 2021

May 20, 2021 Dear SIA Member: I hope you are getting a chance to get outside and enjoy this spring weather. As we see a glimmer of light at the end of the COVID tunnel, I want to take a moment to acknowledge and applaud the resilience and adaptability the industry demonstrated this past season. […]

Nick’s Notes – March 2021 – featuring guest author Eric Tung, President of FERA and Treasurer of the SIA Board of Directors

March 24, 2021

March 24, 2021 Greetings SIA Members: I hope you are all enjoying the spring skiing and riding conditions! It is amazing how far we have come from this time last year, and we look forward to a new season and the hope that spring represents. Over this past year, it has become abundantly clear that engaging […]

Nick’s Notes – February 2021

February 10, 2021

February 10, 2021 Greetings, As we move through this season and begin to focus on the business of next, this is a great time to take stock of all of the critical business tools and services that SIA offers to its members. Below are five member benefits you can’t afford to miss. Insights: We provide […]

Nick’s Notes – December 2020

December 16, 2020

December 16, 2020 Dear Members, Four months ago, I embarked on an intensive inclusion training program with both members of my board of directors and my fellow winter outdoor industry leaders. The journey has been messy, frustrating and altogether exhilarating. Mistakes are common, but humility, intentionality and kindness always prevail. Jointly, we are developing a […]