News Category: K2

K2 Sports President on Mindbender Success, Winter Sales Trends, and the Rise of DTC

“All I can say is I would be concerned if I was the competition,” John Colonna said. “Freeride is our category and I look forward to continuing to take back our market share from the European brands.” In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Jan 11, 2021 We reached out to K2 Sports […]