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Snowsports Industries America (SIA) Launches Channel on FUEL TV to Thrill Viewers with Winter Enthusiast Content Featuring SIA Members

January 12, 2022

SIA’s “Snowbound” initiative was developed to reach more and diverse consumers on behalf of the winter outdoor industry Park City, Utah (January 12, 2022) – Viewers worldwide will soon enjoy eleven episodes of thrilling winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a new partnership between FUEL TV […]

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SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

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