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CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 25, 2020

June 24, 2020

Last Friday, June 19, 2020, the Senate passed the Great American Outdoors Act (GAOA). The bill is now headed to the House, then hopefully onto the president’s desk. If passed, this would be a BIG win for the outdoor recreation industries! The bill fully funds the Land and Water Conservation Fund, addresses the backlog of […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 18, 2020

June 18, 2020

Just as many states are starting to reopen after months of stay-at-home orders, the country was hit with a wave of social unrest and protests in support of the Black Live Matter movement. The country (and world) is experiencing a lot of uncertainty right now and collectively, we’re wondering what the future is going to […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 11, 2020

June 11, 2020

Consumer behavior continues to shift as states continue to re-open from COVID-19’s shelter in place mandate. With this shift, we are all getting a front row seat into how consumers are responding to stepping back into public settings, large and small. Reports are publishing weekly on the evolution of the consumer, and in this week’s […]

CHANNEL MASTERY + SIA WEEKLY CONSUMER BEHAVIOR PULSE – June 4, 2020

June 3, 2020

Times of uncertainty and change continue into the first week of June. Consumers continue to worry about the effects COVID-19 will have on their future, and are now seeing violence erupt around the country following the death of George Floyd and our country’s continued struggle with racism. So how does that continued uncertainty and turmoil […]

Channel Mastery + SIA Weekly Consumer Behavior Pulse – May 28, 2020

May 28, 2020

Stores are re-opening, people are starting to daydream about their future, and summer is upon us. We’re also seeing stronger than predicted retail sales. Here’s SIA’s Consumer Behavior Pulse for May 28, 2020. NPR had a great piece posted on May 18, 2020, titled: Businesses May be Reopening but Customers may not be Ready to […]