SIA/WWSRA On-Snow Demo @ Winter Park, CO


The SIA / WWSRA On-Snow Demo, the industry’s largest international on-snow demo, is a must-attend event following the Outdoor + Snow Show. 

Ski & Snowboard: February 3-4, 2020, Winter Park Resort, CO

Our On-Snow Demo is the place to test the latest equipment and accessories from major manufacturers and up and coming brands. The combined Outdoor + Snow Show brings together the snow sports and winter outdoor gear companies, giving buyers and media the opportunities to test over 100 brands.

With over 1000 retailers from 39 states and 6 countries in 2019, the SIA/WWSRA On-Snow Demo is the largest national and international on-snow demo. The demo is also continues to provide the industry with the single best opportunity to test new gear in ideal conditions. And with almost half of the retail attendees coming from outside of Colorado, it’s proof that the on-snow demo is a valuable asset to our industry and retailers from around the globe.


Nordic: February 3, 2020, Devil's Thumb Ranch, CO

The Nordic On-Snow Demo will take place just a few miles away at Devils Thumb Ranch, the premier Nordic center for Colorado and North American cross-country skiing with nearly 120km of trails.

2020 Schedule Of Events

Friday, January 31st

  • 12:00 p.m. - 6:00 p.m.  Registation Open, Colorado Convention Center Lobby

Sunday, February 2nd

  • 4:30 p.m. - 8:30 p.m. Super Bowl Party, Derailer Bar, Winter Park Resort

Monday, February 3rd

  • 7:30 a.m. - 4:00 p.m. Registration Open, Balcony House, Winter Park Resort
  • 7:30 a.m. - 12:00 p.m. Nordic Registration Open, Broad Axe Barn, Devil's Thumb Resort
  • 7:30 a.m. - 9:00 a.m.  Breakfast, West Portal Station, Winter Park Resort
  • 7:30 a.m. - 9:00 a.m.  Breakfast, Broad Axe Barn, Devil's Thumb Resort
  • 9:00 a.m. - 4:00 p.m.  Demo Lot Open
  • 11:30 a.m. - 1:30 p.m.  Lunch, West Portal Station, Winter Park Resort
  • 11:30 a.m. - 1:30 p.m.  Lunch,  Broad Axe Barn, Devil's Thumb Resort
  • 3:00 p.m. - 6:00 p.m. Happy Hour, Derailer Bar, Winter Park Resort. Presented by: Roadhouse Brewery
  • 3:00 p.m. - 5:00 p.m. Happy Hour, Broad Axe Barn, Devil's Thumb Resort
  • 8:00 p.m. - 1:00 a.m.  Industry Party, Derailer Bar, Winter Park Resort. Presented by: Phunkshun Wear, Ride Snowboards, Sweet Protection, Roadhouse Brewing Co.

Tuesday, February 4th

  • 7:30 a.m. - 4:00 p.m. Registration Open, Balcony House, Winter Park Resort
  • 9:00 a.m. - 4:00 p.m.  Demo Lot Open
  • 7:30 a.m. - 9:00 a.m.  Breakfast, West Portal Station, Winter Park Resort
  • 11:30 a.m. - 1:30 p.m.  Lunch, West Portal Station, Winter Park Resort

Industry Party, Monday 2/3

Spend the day on the hill and spend all night with us at SIA's Industry Party with BLINK 90210
Winter Park's Derailler Bar
Monday, 8:00 p.m. to closing

Blink 90210 png logo

Sponsored By:

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Register Now! The SIA/WWSRA On-Snow Demo Registration Is Open.

The SIA/WWSRA On-Snow Demo, the industry’s largest international on-snow demo returns to Winter Park Resort on February 3-4, 2020. The Nordic Demo will take place at nearby Devil’s Thumb Ranch Resort & Spa on February 3rd. 

We’re inviting all suppliers, retailers and media to register today! One registration gives you access to both locations.

Cost: Registration is $90 per person and includes:

  • Access to the demo lot
  • Unlimited gear demos (verified retailers and media only)
  • Includes breakfast and lunch both days

Lift tickets: Use your IKON Pass or purchase discounted passes for $35/day (valid on demo days  only). The first 250 Retailers to register who do not have an IKON pass will receive a free one-day lift ticket to be used February 3rd or 4th only.

For those that come to Winter Park during the weekend prior to the demo (or stay afterwards), OR has negotiated a lift discount with IKON Pass for all registered Outdoor Retailer attendees: 50% off window price lift ticket, good for a 1-4 day ticket valid from January 31-February 7, 2020. All Outdoor + Snow Show badge holders can visit the IKON Pass booth during the show to receive a discount voucher redeemable at the Winter Park lift ticket windows.

*The 50% off passes available through Outdoor Retailer do not provide SIA/WWSRA On-Snow Demo credentials. You must also purchase demo credentials as stated above to take part in the SIA/WWSRA On-Snow Demo.

lodging information

Winter Park Resort

Winter Park Resort offers a wide variety of lodging options at a variety of price points to suit your budget.

Save 15-20% on lodging of 2 nights or more at participating lodging

Valid for stays January 31 - February 5, 2020

Participating properties:

  • Winter Park Resort Lodging (Zephyr Mountain Lodge, Fraser Crossing/Founders Pointe, Vintage Hotel, Parry Peak Lofts, Iron Horse)
  • Stay WinterPark (Beaver Village Condos, Iron Horse, Hi Country Haus)
  • Winter Park Mountain Lodge

Available From: Friday Jan 31, 2020 until Wednesday Feb 5, 2020

To book stays to 2 or more nights click here: SIA BOOK NOW 

To check availability for a one night stay please call: 888-751-9020



Devil’s Thumb Ranch Resort & Spa

Devil’s Thumb offers both lodging options at the ranch as well as in the town of Winter Park which is serviced by a shuttle bus.

Devil’s Thumb Ranch Lodge Room  $195.00/night

Trailhead Inn Lodge Room (Winter Park, CO) $99.00/night

Individuals can make reservations by contacting Devil’s Thumb Ranch Resort & Spa Group Services Reservation’s number at 970-726-7000. Please advise your attendees to refer to the Group name when making a reservation by phone. If your Group’s attendees are responsible for payment of their sleeping rooms and taxes then DTR will require a one night’s deposit in the form of a credit card at time of reservation. If a reservation is made within 14 days of arrival, full payment is due at time of reservation. After a deposit is received, a confirmation will be sent via email. Reservations cancelled within 14 days will be charged the full rate for all nights. There is a $100.00 fee for all cancellations made outside of the 14-day cancellation policy.

All room rates are subject to local sales and accommodations tax and a $12.00 per day per room Ranch Fee which allows access to parking, valet, Wi-Fi, DVD rentals and access to the outdoor pool w/ indoor access, outdoor hot tub, dry sauna, steam room, fitness center, business center, library, game room w/ mini bowling alley and theater. Taxes are subject to change without notice. A $5.00 Porterage Fee will be charged per person for baggage handling roundtrip.

Need A Ride?

Home James ( provides shuttle service between Denver International Airport and Winter Park. They are offering any demo attendees a $15/each way discount. To reserve a ride, call (833) 274-3397) to book. Mention SIA to receive the discount.

2020 Exhibitors

22 Designs

Adidas Snowboarding

Alpina SKi Boots

Alpina XC

Anon Optics

Apex Ski Boots

Arbor Collective

Armada Skis

Atomic Alpine

Atomic Nordic

Bataleon Snowboards


Black Crows

Blizzard Skis

Boot Doc



Burton Snowboards

Capita Snowboards


Dalbello AT

Dalbello Ski Boots

DC Snowboards

Deviation Ski & Snowboard Works

Dinoaurs Will Die

DPS Skis



Dynastar Skis

Elan Skis


Fischer Sports

Fisher Nordic

Flow Snowboards

Full Tilt Boots

Giro Goggles

Giro Snow Helmets



Harvest Skis

Head Winter Sports

Icelantic Skis

Jones Snowboards


K2 Skis

K2 Snowboarding

Kafa Bars

Kastle Skis

Kemper Snowboards

Kerma Ski Poles

La Sportiva

Lange Ski Boots

Leki Poles


Liberty Skis


Lobster Snowboards

Look Bindings



Majesty Skis

Marker AT

Marker Ski Bindings, Helmet's & Goggles

Meier Skis


Never Summer Snowboards

Niche Snowboard


Nitro Snowboards

Nordica Boots

Nordica Skis

Now Bindings


POC Helmets, Goggles & Armor

Pret Helmets

Prior Snowboards

Ride Snowboards

Rocky Mountain Underground

Rome Snowboards

Rossignol, Alpine, Nordic, Snowboard, LOOK bindings

Roxa Ski Boots

Roxy Skis


Salomon Alpine

Salomon Goggles

Salomon Helmets

Salomon Nordic

Salomon Snowboards


Scott USA

Sims Snowboards


Snow White Tech


Spy Optic

Start Wax and Poles

Stockli USA

Sun Bum

Sweet Protection

Switchback Bindings

SWIX Wax, Tuning and Poles

Tecnica Ski Boots

Telos Snowboards

Toko Wax, Tuning and Ski Care Products


Union Snowboard Bindings


Volkl AT

Volkl USA

Von Zipper Sunglasses and Goggles

Weston Snowboards


Yes Snowboards

Zeal Optics