SIA/WWSRA On-Snow Demo @ Winter Park, CO


The SIA / WWSRA On-Snow Demo, the industry’s largest international on-snow demo, is a must-attend event following the Outdoor + Snow Show. 

Ski & Snowboard: February 3-4, 2020, Winter Park Resort, CO

Our On-Snow Demo is the place to test the latest equipment and accessories from major manufacturers and up and coming brands. The combined Outdoor + Snow Show brings together the snow sports and winter outdoor gear companies, giving buyers and media the opportunities to test over 100 brands.

With over 1000 retailers from 39 states and 6 countries in 2019, the SIA/WWSRA On-Snow Demo is the largest national and international on-snow demo. The demo is also continues to provide the industry with the single best opportunity to test new gear in ideal conditions. And with almost half of the retail attendees coming from outside of Colorado, it’s proof that the on-snow demo is a valuable asset to our industry and retailers from around the globe.


Nordic: February 3, 2020, Devil's Thumb Ranch, CO

The Nordic On-Snow Demo will take place just a few miles away at Devils Thumb Ranch, the premier Nordic center for Colorado and North American cross-country skiing with nearly 120km of trails.

Register Now! The SIA/WWSRA On-Snow Demo Registration Is Open.

The SIA/WWSRA On-Snow Demo, the industry’s largest international on-snow demo returns to Winter Park Resort on February 3-4, 2020. The Nordic Demo will take place at nearby Devil’s Thumb Ranch Resort & Spa on February 3rd. 

We’re inviting all suppliers, retailers and media to register today! One registration gives you access to both locations.

Cost: Registration is $90 per person and includes:

  • Access to the demo lot
  • Unlimited gear demos (verified retailers and media only)
  • Includes breakfast and lunch both days

Lift tickets: Use your IKON Pass or purchase discounted passes for $35/day (valid on demo days  only). The first 250 Retailers to register who do not have an IKON pass will receive a free one-day lift ticket to be used February 3rd or 4th only.

For those that come to Winter Park during the weekend prior to the demo (or stay afterwards), OR has negotiated a lift discount with IKON Pass for all registered Outdoor Retailer attendees: 50% off window price lift ticket, good for a 1-4 day ticket valid from January 31-February 7, 2020. All Outdoor + Snow Show badge holders can visit the IKON Pass booth during the show to receive a discount voucher redeemable at the Winter Park lift ticket windows.

lodging information

Winter Park Resort

Winter Park Resort offers a wide variety of lodging options at a variety of price points to suit your budget.

Save 15-20% on lodging of 2 nights or more at participating lodging

Valid for stays January 31 - February 5, 2020

Participating properties:

  • Winter Park Resort Lodging (Zephyr Mountain Lodge, Fraser Crossing/Founders Pointe, Vintage Hotel, Parry Peak Lofts, Iron Horse)
  • Stay WinterPark (Beaver Village Condos, Iron Horse, Hi Country Haus)
  • Winter Park Mountain Lodge

Available From: Friday Jan 31, 2020 until Wednesday Feb 5, 2020

To book stays to 2 or more nights click here: SIA BOOK NOW 

To check availability for a one night stay please call: 888-751-9020



Devil’s Thumb Ranch Resort & Spa

Devil’s Thumb offers both lodging options at the ranch as well as in the town of Winter Park which is serviced by a shuttle bus.

Devil’s Thumb Ranch Lodge Room  $195.00/night

Trailhead Inn Lodge Room (Winter Park, CO) $99.00/night

Individuals can make reservations by contacting Devil’s Thumb Ranch Resort & Spa Group Services Reservation’s number at 970-726-7000. Please advise your attendees to refer to the Group name when making a reservation by phone. If your Group’s attendees are responsible for payment of their sleeping rooms and taxes then DTR will require a one night’s deposit in the form of a credit card at time of reservation. If a reservation is made within 14 days of arrival, full payment is due at time of reservation. After a deposit is received, a confirmation will be sent via email. Reservations cancelled within 14 days will be charged the full rate for all nights. There is a $100.00 fee for all cancellations made outside of the 14-day cancellation policy.

All room rates are subject to local sales and accommodations tax and a $12.00 per day per room Ranch Fee which allows access to parking, valet, Wi-Fi, DVD rentals and access to the outdoor pool w/ indoor access, outdoor hot tub, dry sauna, steam room, fitness center, business center, library, game room w/ mini bowling alley and theater. Taxes are subject to change without notice. A $5.00 Porterage Fee will be charged per person for baggage handling roundtrip.

Need A Ride?

Home James ( provides shuttle service between Denver International Airport and Winter Park. They are offering any demo attendees a $15/each way discount. To reserve a ride, call (833) 274-3397) to book. Mention SIA to receive the discount.


Exhibitors: If you have hard goods or accessory products that you would like to exhibit on snow at the demo, please click the button below to request details. Certificates of Insurance MUST be submitted prior to signing up.

Deadline December 1, 2019.

See The List of the 2019 Exhibitors:

22 Designs
Adidas Snowboarding
Alpina SKi Boots
Alpina XC
Anon Optics
Anti-Freeze Face Tape
Apex Ski Boots
Arbor Collective
Armada Skis
Atomic Alpine
Atomic Nordic
Augment Skis
Bataleon Snowboards
Black Crows
Black Diamond
Bliz Active Eyewear
Blizzard Skis
Bogner Ski
Boot Doc
Burton Snowboards
Cardiff Snowboards
Capita Snowboards
Crosson Ski
Dalbello AT
Dalbello Ski Boots
DC Snowboards
Deviation Ski & Snowboard Works
Dinosaurs Will Die
DPS Skis
Dynastar Skis
Elan Skis
Excel Poles
Facet Skis
Faction Skis
Fisher Nordic
Fischer Sports
Fix Binding Co
Flow Snowboards
Flux Bindings
Full Tilt Boots
Giro Goggles
Giro Snow Helmets
Harvest Skis
Head Winter Sports
Icelantic Skis
Indigo Ski
Jones Snowboards
K2 Snowboarding
K2 Skis
Kastle Skis
Kerma Ski Poles
La Sportiva
Lange Ski Boots
Leki Poles
Liberty Skis
Lobster Snowboards
Look Bindings
Majesty Skis
Marker AT
Marker Ski Bindings, Helmet's & Goggles
Meier Skis
National Forest Foundation
Native Eyewear
Never Summer Snowboards
Niche Snowboards
Nitro Snowboards
Nordica Boots
Nordica Skis
Now Bindings
Outdoor Technology
Pine FreeCarvers
POC Helmets, Goggles & Armor
Pret Helmets
Prior Snowboards & Skis
Pro Tec Helmets
Proteus Snowboards
Red Bull Spect Eyewear
Ride Snowboards
Rocky Mountain Underground
Rome Snowboards
Rossignol, Alpine, Nordic, Snowboard, LOOK bindings
Roxa Ski Boots
Roxy Skis
Salomon Alpine
Salomon Goggles
Salomon Helmets
Salomon Nordic
Salomon Snowboards
Scott USA
Shred Helmets
Spy Optic
Start Wax and Poles
Stockli USA
Sweet Protection
Switchback Bindings
SWIX Wax, Tuning and Poles
Tecnica Ski Boots
Telos Snowboards
Toko Wax, Tuning and Ski Care Products
TSL Snowshoes
Union Snowboard Bindings
Volkl AT
Volkl USA
Von Zipper Sunglasses and Goggles
Weston Snowboards
Yes Snowboards
Zeal Optics