Session Details
The opportunity of recovery and resale: How hardgoods and softgoods brands are integrating, maximizing, and benefiting from an often-overlooked element of circularity
A deep dive into the strategies and realities of hardgood and softgood recovery and resale in the wintersport industry with leading brands and experts in the field. This conversation will discuss the decision-making process behind launching recovery and resale programs, as well as examples of how to integrate those programs into existing circularity efforts, how to manage the brand experience, and how to overcome the sizable challenges of operations and logistics.
Geartrade (Aaron Provine), Tersus (Peter Whitcomb), and Flylow (Dan Abrams), Jones Snowboards (Jennifer McVey)
The Top Global Sustainability Regulations You Should Be Working On Now
Feeling overwhelmed by the broad range of sustainability regulations? Not sure where to start? Ammi Borenstein of Snaplinc Consulting will identify some of the most pressing sustainability requirements and how to approach them. Ammi will cover the following regulations:
- EPA PFAS Reporting Rules
- Extended Producer Responsibility (EPR) across EU and US
- EU Anti-Greenwashing Legislation
- EU Ecodesign for Sustainable Products Regulation (ESPR)
Ammi will use his extensive experience in outdoor and snowsports sustainability to provide practical, actionable insights on all of these.
The Power of Strategic Storytelling: Communicating to Connect
So much connectivity, so little connection Strategic storytelling is more than a soft skill. It contributes to revenue.
This interactive and reflective session is designed to lay the groundwork for transformative conversations that foster better relationships which leads to a community of loyal emotional buyers. Attendees will learn from the exemplary stories of today’s most influential changemakers, discovering how they harness the power of narrative to make the world a better place.
Key Takeaways:
- The vital role of storytelling in building genuine connections that influence real business decisions.
- Three pillars of powerful storytelling: Real, Relatable, and Riveting
- Why facts inform yet story transforms.
- Be inspired by the power of story and how it can have a meaningful impact on your career, your organization, and beyond.
Unlocking Future Growth: Tapping into Gen Z trends and Uncovering Hidden Opportunities in Your Consumer Segments
In today’s dynamic marketplace, consumer drivers are evolving at breakneck speed, leaving behind the buying assumptions of the early 2020s. This presentation will dive into the current state of consumer behavior, uncovering trends that demand a strategic pivot, particularly in the outdoor market. We’ll explore how values, technology, and buying power are influencing purchasing decisions. A special focus will be on Gen Z—the generation redefining outdoor expectations.
Presented by Lynette Seebohm and Pete Frickland, Concurrent Strategies and Product Design
