Why Be An SIA Member?

Save, adapt, and grow as part of an association of like-businesses helmed by like-minded leaders. Together you will tackle pressing industry challenges, learn, implement, and share best practices, useful resources, and proven expertise to the immediate benefit of your company’s top and bottom lines.

You'll Get:

Learn about business critical tool, resources and valuable supports through our library of educational videos.

Discover cost-saving discounts curated specifically for SIA members including commerce tools to drive online sales, marketing tools to grow your brand awareness, and the best booth space pricing on our consumer event Snowbound Expo and the OR Snow Show.

Network and engage with fellow members from across the industry including suppliers, retailers, resorts and more to share best practices, uncover new resources and discuss the unique challenges of running a business in this industry.

Save money and directly engage with our business experts here to help guide you through issues that challenge your business.

Understand the radically changing consumer, what they know, what they want, and how you skillfully meet them where they are. Increasingly, it is what they expect. And support and benefit from Snowbound, SIA’s consumer-facing platform of events, programs and insights, including the Snowbound EXPO.

You'll Get:

Engage with your consumers at Snowbound Expo, an inclusive oasis for new and core winter enthusiasts providing a comprehensive retail experience, a first-class speaker line-up and a plethora of impressive interactive features. Only SIA members get exhibitor discounts.

Get a competitive advantage by capitalizing on SIA’s panel of over 100,000 active winter enthusiasts for unique and insightful monthly consumer insights on snowsports participation and trends in the broader consumer market.

Access the annual Participation Report, chock full of demographic and participation stats so you can know your consumer better.

Take a look back at our research archive to better understand past data on participation, retail sales and consumer insights.

Make the principles of inclusion intrinsic to how your employees, customers, and suppliers experience your business. Understand why it matters, and help your peer companies do the same.

You'll Get:

Expert advice on how to progress from talking about inclusion to action that actually makes a positive difference for your business and the industry. Grow your business through the insights and learnings from the NextGen Participant Study, an incredible resource for anyone that wants to better understand how to broaden participation in the winter outdoors.

Access to critical inclusive leadership tools, including the Fresh Tracks Playbook, a guide to inclusive leadership for the winter outdoor industry.

Take part in a six month, self-guided inclusion training program that will guide you into gaining perspective on the power of connection.

Insightful resources to help guide and support your inclusion journey, including articles, videos and studies.

Educational Town Hall discussions that tackle different aspects of inclusion in the winter outdoor industry and your business.

You'll Get:

Strategies, tools, and guidance to reduce your company’s operational impact, take meaningful climate action and collaborate with your peers as they work to do the same.

Join the Winter Outdoor Sports Industry Climate Pact, a set of six principles that align the global winter outdoor industry on a meaningful path forward and show our industry’s leadership, with opportunities to become more educated, and advocate for strong climate policy at the state and federal levels.

Access to SIA’s ClimateUnited Lab: Valuable tools and vetted resources that help businesses tackle every aspect of climate action planning.

The 1.5°C Business Playbook is a globally-recognized roadmap that helps businesses build an achievable climate action plan focused on high-impact, systemic solutions to reach net-zero emissions; including addressing the supply chain, fully integrating climate action into their business strategy and corporate mission, advocacy, and much more.

Spend time in the ClimateLab video library, where you can find a series of over 35 impactful short video conversations with industry peers sharing relevant insights and approaches to help other businesses accelerate their climate action planning.

Access to an online community that enables SIA members to work together, and share ideas and best practices with your industry colleagues to accelerate our collective progress on climate.

You'll Get:

Ongoing opportunities that help SIA members stay abreast of the most important global standards and regulations, with expert guidance to help businesses develop a pragmatic approach to compliance and minimize risk.

We are the conduit for sustainability-related issues such as PFAS elimination, European Commission and US climate regulations, US climate policies at the state and federal levels, China tariffs, and important standards such as the REI Product Impact Standards. Get the essential information and expert guidance on various regulations that could impact your retail operations, your business's ability to operate overseas, and your bottom line.