Rotarun Ski Club / Brian Caulkins

Share Winter Foundation

CREATE LIFELONG WINTER SPORTS ENTHUSIASTS.
SUPPORT SHARE WINTER.

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When it comes to snowsports, growing participation grows business. 

SIA supports the Share Winter Foundation’s goal to help 100,000 youth access snow each season by 2028. As an industry, we have an obligation to nurture the future growth and diversity of the winter outdoor community. 

Supporting Share Winter Foundation means investing in an inclusive pipeline to winter sports participation. This is your chance to invest in the next generation: your future customers, future employees... the future leaders of your companies.

“Share Winter has quickly positioned itself as a leading organization in terms of growing participation and diversity in snow sports. Their mission is one every brand, resort, and retailer in our industry can get behind. We’re grateful to Share Winter for the work they are doing and for the opportunity to work alongside them to help break down barriers and create the pipelines that will support and inspire the next generation of skiers and riders.” 

  • Francois Goulet, President, Rossignol Group North America - SIA Member

It is time for our industry to invest in the next generation of snowsports enthusiasts. There are many ways to share winter: donate gear, create employment opportunities, volunteer, mentor, donate needed funds, host events, or spread the word.

Share Winter Foundation is a grantmaking and strategic support organization working to improve the lives, health, and fitness of youth through winter sports.

Share Winter works closely with carefully selected grantees to build efficient, effective, sustainable winter sports programs and pipelines to ongoing winter sports participation. Through our partnerships and network of outstanding grantees, we strive to make winter sports accessible to a broader, more diverse community, and share winter with 100,000 youth by 2028.

Photo from left to right: Boys & Girls Club North Lake Tahoe, Coombs Foundation / John Howland, The Loppet Foundation
Photo from left to right: Boys & Girls Club North Lake Tahoe, Coombs Foundation / John Howland, The Loppet Foundation

“Our donation process with Share Winter was so seamless. We did a quick assessment of our brand values and they worked collaboratively with us to pick the right homes for our donation. They were exceptionally flexible with logistics and helped our donation to go to the places and participants that needed it the most. Part of this meant understanding what sizes/models we were donating and making sure that they would go to organizations who had similar needs rather than having them sit in a bin unused.” 

  • Drew Eakins, Marketing Manager, Hestra - SIA Member

The Share Winter Approach

Grantmaking

Share Winter raises funds and distributes over $1 million dollars annually to youth (ages 5 – 18) learn to ski and snowboard programs that are:

  • carefully vetted;
  • meet competitive grant criteria; and
  • show the most promise for developing pathways for ongoing winter sports participation.

Support

Share Winter works together with grantees to:

  • provide the best on and off snow experiences for their youth;
  • engage in ongoing program monitoring, analysis, thought leadership and strategic support; and
  • share and help implement best practices and industry insights.

Participation Pipelines

Share Winter grantees are required to:

  • provide at least four on snow days for each participant; and
  • demonstrate a plan to connect each participant to pipelines for participation upon program graduation.

Industry Connections

Share Winter acts as a logistics, resource, and networking hub, building ongoing partnerships with:

  • ski areas
  • transportation providers
  • ski/snowboard clubs
  • industry professionals and thought leaders
  • trade associations
  • retailers
  • manufacturers
  • professional athletes
  • and more.

Best Practices

Share Winter identifies participation barriers and invests in solutions to overcome them. An industry-wide perspective creates unique insight and guidance regarding issues in skiing and snowboarding participation. Share Winter shares our collective knowledge with our grantees and with the winter sports industry at large.

Equity

Share Winter prioritizes programs that serve diverse populations and communities. This is determined by:

  • the percentage of program participants who identify as ethnically diverse, or non-caucasian (40% of more or program participants); and/or
  • the percentage of program participants who are eligible for Free & Reduced Lunch or other public benefits (25% or more of program participants).

“We at HEAD/Tyrolia are thrilled to support Share Winter. This positive organization brings an impactful number of young people to the snow who otherwise might never get to ski or ride. As many know, sliding on snow is profoundly life-changing and can bring a lifetime of joy. Share Winter delivers that joy to thousands of youth who otherwise might not ever get to enjoy our sublime sports.”

  • Jon Rucker, President, Head/Tyrolia Wintersports - SIA Member

It is time for our industry to invest in the next generation of snowsports enthusiasts. There are many ways to share winter: donate gear, create employment opportunities, volunteer, mentor, donate needed funds, host events, or spread the word.

"Most of us at Salomon have fond childhood memories with skis or a snowboard on our feet. Those days helped shape our confidence and build our love of being outside. We’re proud to partner with Share Winter to amplify the impact in the youth snow sports community; together providing improved opportunity, access and education. It’s a win for the next generation, for our planet, and for the snow-loving communities so integral to the core of our brand."

  • Becky Marcelliano, Outdoor Marketing Manager, Salomon - SIA Member

Learn More About Participation

Whether it’s the 45,000 youth that participated in ski/snowboard/nordic last winter through our support of the Share Winter Foundation, attracting new winter enthusiasts to Snowbound Festivals by creating a welcoming and inclusive experience, or seizing on the opportunity and momentum COVID-19 has created for more people to get outside, now more than ever we need to work together as a community to encourage, enable, and welcome greater participation in the winter outdoors.