Industry News

News and information from the winter outdoor community

There’s a New Bull in Town: Tecnica Introduces an All-New Cochise Series

January 12, 2021

The boot that pioneered a category has been redesigned with the same end-goal in mind: ski hard, ski fast, walk freely. WEST LEBANON, NH (January 12, 2021) – Tecnica proudly introduces an all-new Cochise series that remains whole heartedly true to its roots, designed for committed skiers who want muscle and power for the down with […]

K2 Sports President on Mindbender Success, Winter Sales Trends, and the Rise of DTC

January 11, 2021

“All I can say is I would be concerned if I was the competition,” John Colonna said. “Freeride is our category and I look forward to continuing to take back our market share from the European brands.” In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Jan 11, 2021 We reached out to K2 Sports […]

Picture Welcomes Big Mountain Skier, Jackie Paaso to the Team

January 10, 2021

A shared interest in human-powered skiing and filmmaking projects drives the partnership. DENVER, CO (January 10, 2021) – Picture, makers of recycled, organic, and bio-sourced products for board sports and the outdoors, is thrilled to announce the addition big mountain skier, Jackie Paaso, to their team of athletes, warmly referred to as the Picture Family. […]

Inclusion Training – Session 16 with Dr. Gerilyn Davis: Determine Monthly, Weekly and Daily Goals

January 7, 2021

January 7, 2021 Happy New Year SIA Members! I sincerely hope everyone had a joyous holiday season and are ready for a new beginning in 2021. While we are still navigating the remnants from 2020 that will more than likely linger for some time, I am always eager for a new year. Whether you believe […]

Krimson Klover Unleashes the Future in Glam Era for Ski Fashion 2021

January 7, 2021

Media Release —  Boulder, Colorado (January 7, 2020) — Krimson Klover, an activewear clothing company created by women, for women announces Girl PWR, the future in Ski Glam, brought back and bold. After a year of worldwide setbacks and pandemic challenges, Krimson Klover looks back to leap forward, reminiscing about the carefree days of the […]

HDry Brand® North America, the Solution to Lighter Dryer Gloves, Footwear, and Packs

January 6, 2021

Bethel, CT (January 6, 2021) —  Altexa srl and GHS Holdings announces that HDry® North America will exhibit at the virtual Outdoor Retailer show and the ISPO Europe trade show. HDry will be participating in these history making events with the most advanced technology for waterproofing outdoor products through direct (3D) lamination of a waterproof/breathable […]

YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner

January 5, 2021

Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 Yniq Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call the Vail Valley home comes […]

PSIA-AASI Partners with Givego to Bring Video Analysis Coaching to Smartphones

December 22, 2020

Receive Personal Improvement Tips from PSIA-AASI National Team Members Lakewood, Colo. (Dec. 22, 2020) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors announces its partnership with Givego, a video analysis tool, to provide skiers and riders easy access to personalized coaching from top instructors. The on-demand virtual instruction service […]

Christy Sports VP on Winter Sales Trends

December 21, 2020

Thomas O’Winter, the longtime VP of Merchandising, shares how the large industry retailer approached this season and what is selling thus far. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Like many sports retailers, Colorado-based Christy Sports Ski and Snowboard had a great summer. The retailer, which has 65 stores in four states, […] Owner on Winter Sales Trends

December 21, 2020

Josh Wolfang, who operates a high volume online ski business and a brick-and-mortar store in Stowe, shares how the company approached this winter season and what is selling. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Dec 21, 2020 Josh Wolfgang has a close view of current snow sales trends in both digital and brick-and-mortar […]