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Industry News

News and information from the winter outdoor community

Micro-moments guide to winning shift to mobile

February 29, 2016

Which brands are thriving in their consumer’s micro-moments? Google released a white paper exploring micro-moments as the new battleground for brands. The premise is that mobile has made consumers expect brands to address their needs with real-time relevance. I’ve been fascinated by this shift as it’s really interesting to think of this in the context […]

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Shaping A Niche: Customized Snowboards Come to Life Under Mikey Franco’s Vast Knowledge & Attention to Detail

February 26, 2016

For a niche brand in snowboarding, it’s often difficult to measure ROI in a world that is so focused on the bottom line. Franco Shapes, a small hand-crafted snowboard company based in Jackson Hole, Wyoming, seems to have found that sweet spot, as Founder Mikey Franco’s customized boards pick up steam. “Snowboarding is just now maturing, […]

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The December Snow Sports Market Saw Snow in the West, Suffering in the East

February 25, 2016

In conjunction with The NPD Group – Sports and Leisure Trends™, we have just released NPD DecisionKey®  numbers for August to December 2015. Total market projections are based on data collected from the Point of Sale systems of more than 1,200 snow sports retailers. Sales in the snow sports market nationally were down 4% in dollars sold to […]

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Honoring David Ingemie and Future of the Snowsports Industry

February 22, 2016

The annual SIA Snow Show is an opportunity for snowsports companies to showcase the styles, technologies, innovations, culture and energy of the snowsports industry. Since moving the trade show to Denver six years ago, this has created a forum and opportunity for industry leaders to collaborate with organizations like SOS Outreach. Such partnerships are forged in […]

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New-Era Climate Discussions Highlight Technology and Solutions at 2016 SIA Snow Show

February 22, 2016

It’s a new era in the fight against climate change. This was clearly felt at the 2016 SIA Snow Show, where, in partnership with Protect Our Winters, world-class speakers were featured talking about the shift that’s currently happening in the global climate movement. The climate discussions at the Show included the Opening Ceremony keynote from […]

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2015 SnowSports Retailer of the Year Winners Announced at SIA Snow Show

February 22, 2016

Standout Specialty Retailers Recognized by Industry Peers Acknowledging outstanding customer service, product sales and efforts to grow snow sports participation, SnowSports Industries America (SIA), the industry’s member-owned, not-for-profit trade association, announced the 2015 SIA U.S. SnowSports Retailer of the Year Awardwinners last month during the annual SIA Snow Show and Sourcing Snow (Jan. 28 – […]

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The Sessions @ SIA: CAPiTA’s Blue Montgomery on Clean-Energy Production at The Mothership

February 22, 2016

It started in 2000 as a company lead by that iconic mantra, “Defenders of Awesome.” A little more than a decade later, CAPiTA had established itself as a design-based snowboard company operating out of Seattle, Washington. It was then that Blue Montgomery decided he wanted to flip the switch on how the brand did business. He wanted CAPiTA […]

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Over 26,000 Ski and Snowboard Enthusiasts Reveled at Fenway Park in Boston for Big Air Event

February 16, 2016

When the last pitch is thrown in October and the hot dog stands shut down until April, what is there to do at a baseball stadium? Well, the U.S. Ski and Snowboard Association (USSA), Boston Mayor Martin J. Walsh and Fenway Sports Management (FSM) have the answer: invite the top ski/snowboard athletes in the world to compete under the Fenway lights. […]

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2016 Snow Show Daily Issues – Miss Them at the Show?

February 16, 2016

The Snow Show Daily is the official publication of the SIA Snow Show. There are 4 onsite issues and 2 On-Snow Guides. Did you  miss any of them? No worries, we have you covered with digital editions below.  Highlighting 16/17 product launches, technology innovations in snow, participation and consumer initiatives, market research and so much more – it’s […]

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Top Takeaways From Sourcing Snow 2016

February 16, 2016

Whether you’re talking about high-tech insulation or buckles, or backpacks, lightweight is a mega trend this season, particularly when paired with other attributes. According to Mary Smith of Duraflex, the company’s new Alula Series if a huge success. Why? “Because aluminum is lightweight yet really strong – plus customers like the way it takes color.” […]

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