Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival

April 11, 2016

Over $30,000 Raised for B4BC Breast Cancer Awareness, Education, Prevention Boarding for Breast Cancer, the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music […]

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Armada Skis Co-Founder Hans Smith on the Growth of the Brand

April 11, 2016

The Move from Costa Mesa, Calif. to Park City, Utah, the ‘No-Trend’ Focus, and Remaining Rooted in Freestyle Skiing “It doesn’t matter how cool you think you are or how cool your products looks, if it doesn’t work really, really well, you’re not going to make it in any business.” A word to the wise, […]

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Women to Watch: Industry Leaders  Working to Better the Snow Sports Community

April 4, 2016

SIA is proud to recognize the 2016 Women to Watch, outstanding leaders working for brands, reps, retailers, resorts and non-profits. All of the women were honored at the 2016 SIA Snow Show for their passion, commitment and leadership in the snow sports community. Kathy McGuire: Executive Vice President, Operations, K2 Sports Years with current job: 24Number […]

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Rossignol’s Nick Castagnoli on The Sessions @ SIA

April 4, 2016

  Rossignol’s Nick Castagnoli discusses maintaining a top position in the ski hard goods market, new carbon technology & the decision to consolidate its bindings offering. When you have the top two selling skis in North America, how do you possibly go up from there? Rossignol has been a staple in the ski industry since […]

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The Future: Technology Meets Snow in 2016-17's Newest High-Tech Accessories

March 30, 2016

As in all other aspects of life—and whether we like it or not—high-tech gadgets are here to stay in snow sports. And the way skiers and riders are using technology on the snow is changing as fast as the tech itself. What seemed like science fiction just a couple seasons ago is now not only […]

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SIA Congratulates the U.S. Ski and Snowboard Hall of Fame Class of 2015 with a Nod to Former SIA President, David Ingemie

March 30, 2016

The legendary Colorado ski community of Aspen will host the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week of April 5-10, 2016 will feature skiing, skiing history presentations, parties, award ceremonies, a film festival and first tracks with Hall of Famers. These ticketed events are open […]

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Learning SEO: Top 3 SEO Beginner Guides 

March 30, 2016

SEO (search-engine optimization) is a complex digital marketing niche that requires a breadth of knowledge to understand, and deep experience to execute well.  Needles to say if you’re not familiar with SEO today, there is a lot to learn to get a solid foundation.  If you’re just starting out check out the video below from […]

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Newschooler's Doug Bishop & Slope Style Ski Shop's Chris Krance of Breckinridge Talk the Future of Retail in the Sessions @ SIA

March 25, 2016

“We’re not your mom and dad’s ski shop,” says Chris Krance, co-owner of Slope Style Ski Shop in Breckenridge, Colo. “We cater to that younger market.” It’s no secret the state of retail is variable, but depending on how you play your cards, many shop owners are carving out a successful niche in their respective […]

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Nostalgia, Tradition and Trust: Outdoor Millennials and Brand Legacy

March 24, 2016

When you were a kid, if your nose was running from the cold crisp air, your mom offered a Kleenex, not a tissue. If you cut yourself climbing a tree, she offered a Band-Aid, not an adhesive bandage. And when you sipped hot cocoa around the campfire she served it in a Thermos, not an […]

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Boarding for Breast Cancer (B4BC) Celebrates 20th Anniversary with Snowboard + Music Festival Presented by Sierra-at-Tahoe

March 21, 2016

In celebration of Boarding for Breast Cancer’s (B4BC) 20th Anniversary, the iconic B4BC Snowboard + Music Festival is back, presented once again by Sierra-at-Tahoe Resort on April 2, 2016. The Festival is gaining attention as the end of season celebration attracting the tribe of winter sports enthusiasts, supporters, partners, athletes, and artists all coming together […]

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