Industry News - Page 84 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Josh Malczyk from Line Skis Talks Fish-Shaped Skis & Athlete Inspo at The Sessions @ SIA

April 21, 2016

At twenty-one years old, Line Skis can cheers to a job well done. They’ve kept their stride strong and rooted through two decades in an ever-changing, malleable ski industry. They’ve secured themselves as one of the top-five brands with the strongest sales YOY, and have maintained that boutique feel, consistently attracting the core skier. “If […]

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Report on Global Ski & Snowboard Participation Released

April 19, 2016

Today, Laurent Vanat, an independent consultant based in Europe released the 2016 International Report on Snow and Mountain Tourism that provides an overview of key industry metrics for snow sports resorts.  This report is available for free, to anyone interested at www.vanat.ch.  Highlights include: – 125M skiers and Snowboarders – 66 Countries with Lift-Served Ski/Snowboard […]

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Earth Day: A Reminder We Have More to Do

April 19, 2016

April 22nd marks Earth Day’s 46th year of celebration with more than 190 countries participating worldwide. In a unique way, our industry’s constant reminder of its environmental fragility has made us a perfect advocate for sustainability best practices. Each year a number of our member companies, big and small, not only implement environmentally conscious manufacturing […]

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Beyond Green: Sustainability Grows Up

April 19, 2016

Companies have increasingly realized the importance of green products and technologies. Still, some elements of the process remain daunting to decipher. Going green is just one factor in a more holistic sustainability picture, and green fabrics and materials represent an even smaller slice of the bigger pie. Look at it this way: While it’s hard to […]

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Earth Day 2016 & Merchandising DIY Session Recap

April 19, 2016

Earth Day is April 22 this year.  In honor of this important landmark, I once again turn to the almighty dumpster as a receptacle, not for junk, but rather a treasure trove of castaway items just waiting to find new homes. I presented a DIY Displays on a Budget session at last year’s SIA Snow Show […]

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In His Own Words, Eddie Walls Tells the Story of Snowboarding

April 18, 2016

Who better to tell the history of snowboarding than ledgendary snowboarder Eddie Wall? Well, Air & Style thought the same and allowed Eddie, in his own words, to recount those pivotal moments that brought us here. Words from Air & Style  Do you know the history of snowboarding? Where it came from? How it all […]

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Paradigm Shift: SIA Downhill Consumer Intelligence Project Unlocks Fresh Take On Old Questions

April 11, 2016

In lieu of recent speculations, SIA Research Director Kelly Davis sheds some clarity on what’s really happening in snowboarding and digs more deeply into the numbers that have been drawing the attention. What she found was that the primary drop in participation was among 18- to 24-year-old males. “We started to find out that the message they were […]

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Snow Sports Industry Movers & Shakers Take Center Stage at U.S. Ski & Snowboard Hall of Fame Induction

April 11, 2016

Last week, the legendary Colorado ski and snowboard community of Aspen hosted the induction ceremony and Skiing History Week for the U.S. Ski and Snowboard Hall of Fame. The week featured skiing and snowboarding, skiing history presentations, parties, award ceremonies, a film festival and first tracks with Hall of Famers. These ticketed events were open to […]

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Malakye.com is Now Your Professional Network – Check It Out

April 11, 2016

Malakye.com recently made a massive change by becoming a professional network.  Malakye was founded as a job website for the industry 14 years ago, way back in 2002, and is now 2 months into being a professional network.  “It’s taking off!” is what Chad Mihalick, owner and founder of Malakye had to say.  And of […]

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Boarding for Breast Cancer (B4BC) Successfully Celebrates 20th Anniversary Snowboard + Music Festival

April 11, 2016

Over $30,000 Raised for B4BC Breast Cancer Awareness, Education, Prevention Boarding for Breast Cancer, the original youth focused breast cancer education foundation, successfully celebrated two decades of prevention and support programs for young people, Saturday, April 2nd at Sierra-at-Tahoe resort. Hosted by iconic action sports commentator Sal Masekela, the 20th Anniversary B4BC Snowboard + Music […]

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