Industry News

News and information from the winter outdoor community

What to do with Your Influencer Program in the Off Season

July 2, 2015

Influencer marketing – enabling social media thought leaders to tell your brand’s story – in the outdoor industry faces unique challenges compared to other markets (a few examples might be food products, casual/non-technical lifestyle goods, electronics). Brands with evergreen product can launch influencer campaigns essentially without burden. The same isn’t true for us. We are often […]

Evo Founder Bryce Phillips on The Sessions @ SIA

July 1, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Bryce Phillips, founder of Evo Bryce Phillips, founder and CEO of Evo, is a great example of a business owner who is doing the right thing for independent retail. Opening his second location in Portland, Oregon less than a year ago, the entrepreneur has continued to […]

Psychographics – The Next Level of Information about Snow Sports Consumers

June 30, 2015

The SIA Downhill Consumer Intelligence Project takes SIA members beyond demographics to give you a complete view of skier and snowboarder psychographics.  Psychographics identify common personality traits, values, opinions, attitudes, interests and lifestyles of defined groups – like skiers and snowboarders.  This level of knowledge will help members build more effective marketing campaigns, help designers better understand […]

Recipe For Success

June 29, 2015

I was reading a National Retail Federation newsletter recently ( that featured an article about a new retail concept store opening this month in the Boston area.      Pantry aims to bring the popular online meal-planning concept to the masses with the first of its kind brick and mortar store. Websites like Blue Apron, […]

#SIAtalks with Lindsey Sine of The North Face

June 29, 2015

“When you love skiing or snowboarding in the industry…you never escape that love and I think that the snow sports community is such a tight knit group of people and I really love being around so many like-minded people.”  We caught up with Lindsey Sine of The North Face at the 2015 SIA Snow Show […]

GES Achieves Environmental Sustainability Certification

June 24, 2015

GES exceeds APEX/ASTM Level One certification and achieves Level Two Global Experience Specialists (GES), a global full-tservice provider for live events has become the first general service contractor to be certified to an international sustainability standard for the meetings and event industry.  GES exceeded Level One and achieved Level Two certification to the Accepted Practices EXchange/American Society […]

3 Runs With Rome Snowboard's Dan (Sully) Sullivan

June 15, 2015

Unfortunately, it’s June so we did not take any runs with Sully but nonetheless, we caught up with Rome Snowboard’s Director of Sales on the snowboard community, SIA, his outlook for the 15-16 season and the industry overall.  LA: How long has Rome been in the industry? What resources or benefits do you take advantage […]

Tech Trends Coming Soon to a Mountain Town Near You

June 14, 2015

Technology is changing the way we ski, ride, bike, hike, and live in the mountains. Whether you’re for or against it, the industry is rolling out more and more gadgets to help you hack your fitness, find your way, and share your experiences with the world. Luckily, these gadgets aren’t limited to that guy we’ve […]


June 11, 2015

A curated video series of key players in snowboarding talking industry, lifestyle, passion and brand. Launching with Mike West, president and ceo of Westlife Distribution, and the crew from 686, step into The Sessions @ SIA. And just released this week; check out Dakine’s Snow Marketing Director Scotty Conerly and recently appointed Outerwear Design Director […]

Tennis and Skiing: A Perfect Recipe for Success According to Novak Djokovic

June 9, 2015

Growing up playing tennis and skiing, I can easily tell you that both sports require agility, strength and quickness. It’s a perfect crossover. But don’t take it from me. Take it from the world’s top-ranked tennis player, Novak Djokovic. By the time he was 3, he was skiing on his own at the resort on […]