Industry News

News and information from the winter outdoor community

Merchandising: Have a Heart – Save a Ski

July 20, 2015

Many ski and/or snowboard shops have old skis and/or boards lying around. We have all seen snowboard benches, Adirondack style chairs made from old skis and of course we cannot forget the ubiquitous repair shop staple – the shot ski.  Old hardgoods live on in a number of incarnations. Ski boot planters for example. And […]

Burton’s Jeff Boliba on The Sessions @ SIA 2015

July 15, 2015

SIA + TWB THE SESSIONS @ SIAJust released: Jeff Boliba, Burton Snowboards Snowboarder’s Creative Director Pat Bridges sat down with Burton’s Jeff Boliba, VP of global resorts, at the 2015 SIA Snow Show to dive into his role and ways he is making an impact when it comes to retention and overall participation. Industry veteran Boliba has helped grow Burton’s […]

Frendly Gathering Music Festival: Off-Season Consumers, Music and Collaboration

July 14, 2015

Take a deep breath…this may be a shock…18-35 year olds love music festivals. A melting pot of entertainment, collaboration and relaxation; these gatherings have proven to be an ongoing summer past time for Millennials… According to a 2015 Billboard Music study citing Nielsen data: 32 million people attend a music festival in the U.S. each […]

Omni Channel Inspiration…

July 13, 2015

Some of my favorite stores also play host to some of my favorite social media sites, like Instagram and Pinterest. When I can’t get to NYC to gawk at the latest brilliant window design at Fishs Eddy, (Instagram page @fishseddynyc) a shop filled to the brim with colorful, creative dishes, mugs, and everything in between […]

TGR’S Film Ideation, Storytelling and Future

July 11, 2015

Co-Founder Todd Jones of Teton Gravity Research took some time out of his busy days to speak to us about their creation of projects, success and the future of filming in snow sports. SIA’s Tom Davis (TD): What do you contribute to the succes of Teton Gravity Research (TGR) within the action sports world? TGR’s Todd […]

Zeal Optics Marketing & Team Manager Mike Lewis on The Sessions @ SIA

July 9, 2015

Zeal has made its name in the eyewear space from its range of sustainable products, which continues to expand each year. The entire sunglasses line is now made from plant-based materials, which means they are petroleum-free. This plant-based substance also enhances the end-product, with improved clarity and lightness, according to Marketing & Team Manager Mike Lewis. […]

DIY Wednesday: Spare Tires

July 8, 2015

It’s officially summer.  A lot of ski and snowboard outdoor shops sell bikes in the summer, amongst other things.  Why not use the tire motif as inspiration for window displays? You can spray paint old tires. You can decorate bike rims with things like fake flowers intertwined in the spokes – or display biking accessories […]

Pennsylvania Ski Areas On the Path To Becoming a "Mecca" for Millennials

July 7, 2015

Pennsylvania may well be on its way to establishing itself as a formidable “ski state” particularly among Millennials, according to a new research study conducted for SkiPA by RRC Associates. A contributing factor is Pennsylvania’s close proximity to several major metropolitan areas including Pittsburgh, Philadelphia, New York City, Washington DC, Baltimore and even the Harrisburg-York-Lancaster […]

What to do with Your Influencer Program in the Off Season

July 2, 2015

Influencer marketing – enabling social media thought leaders to tell your brand’s story – in the outdoor industry faces unique challenges compared to other markets (a few examples might be food products, casual/non-technical lifestyle goods, electronics). Brands with evergreen product can launch influencer campaigns essentially without burden. The same isn’t true for us. We are often […]

Evo Founder Bryce Phillips on The Sessions @ SIA

July 1, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Bryce Phillips, founder of Evo Bryce Phillips, founder and CEO of Evo, is a great example of a business owner who is doing the right thing for independent retail. Opening his second location in Portland, Oregon less than a year ago, the entrepreneur has continued to […]