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Industry News

News and information from the winter outdoor community

La Niña Winters – A Short History

August 22, 2016

At SIA, we keep a running history of winters including weather, sales, participants, skier/snowboarder visits, etc. We don’t do this just because they all seem to run together after a while, and they do.  We are historians because it help us project sales and participation for coming seasons.  This season, we are paying very close […]

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August Notes from SIA's President

August 11, 2016

  I hope you are enjoying this warm weather. The leaves will be changing and the air cooling before we know it. We have been busy the last month at SIA preparing for the move, interviewing job candidates, and continuing to meet with stakeholders. Quick update on the move.We have locked in a building in […]

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Why You Should Care about Pokemon GO

July 27, 2016

It’s a kids’ game!  It’s a waste of time!  And, it may change the world.  It’s just the beginning for technology called augmented reality. Pokemon GO launched in the U.S. on July 6, 2016 and a week later the app had more users than Twitter.  This represents a watershed moment for augmented reality and it’s […]

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Product Field Testing Apps

June 27, 2016

Rapid technology advancements have created a continuous stream of new services geared toward snow sports manufacturers. Now with today’s mobile industry, product testing technologies can allow consumers to understand what products will do for them and which products are the best value. Additionally, the snow sports manufacturer can now utilize mobile apps to seamlessly interact […]

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Who Are The Balanced Warriors?

June 16, 2016

Who is the  Balanced Warrior?  She may have been core in the past, now she has a family, her job has become more important, but she is still an athlete that takes excellent care of herself physically and emotionally. She is interested in healthy food, and in keeping herself fit.  She wants to provide her […]

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SIA’s President Weighs In on Show Date and Relocation News

June 14, 2016

It’s been a month since I last reached out.  And quite a month it’s been!  As you may have seen, after 40 years, SIA is moving to Utah.  We are very excited to relocate the organization to one of the major hubs of snow sports; and look forward to launching the organization into the next […]

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Two Spots Remain for SIA’s Summer Media Event

June 9, 2016

This is your chance to connect with top non-endemic media in NYC.   Don’t miss your chance to be a part of the 9th annual SIA Summer Snowdown; an exclusive media event to promote 16/17 products, trends and fashions to 55 to 80 mainstream editors working on winter gear stories and holiday gift guides. The […]

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Preparing for the Future

June 6, 2016

Brands and Retailers Reflect on the 2015-2016 Season and the Challenges and Opportunities that Lie Ahead Owen Leeper takes the express flight. Photo by Tyler Horne and compliments of Icelantic. When the snow falls, cash registers ring. And when it doesn’t, the struggles that retailers face are compounded. On the heels of the 2015-2016 season, […]

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Is Women’s Leadership in the Snow Sports Industry on the Rise? And Why Does it Matter? Some Top Industry Leaders Weigh In

June 6, 2016

According to a new study released recently by the Peterson Institute for International Economics and audit firm EY, out of the 22,000 publicly traded companies that the study reviewed, almost 60 percent had no female board members, more than 50 percent had no female executives, and just under 5 percent had a female chief executive. The […]

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PLM: Implementation and Education

June 6, 2016

By now our industry is pretty well acquainted with the concept of product lifecycle management. Whether it be hardgoods, softgoods, accessories, action cams or gaiters, each individual category has it’s own complexities and engineering challenges. In a precursor to SIA member Centric PLM’s upcoming June 8th webinar, I sat down with their own Matt Nakari […]

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