Industry News

News and information from the winter outdoor community

Omni Channel Inspiration…

July 13, 2015

Some of my favorite stores also play host to some of my favorite social media sites, like Instagram and Pinterest. When I can’t get to NYC to gawk at the latest brilliant window design at Fishs Eddy, (Instagram page @fishseddynyc) a shop filled to the brim with colorful, creative dishes, mugs, and everything in between […]

TGR’S Film Ideation, Storytelling and Future

July 11, 2015

Co-Founder Todd Jones of Teton Gravity Research took some time out of his busy days to speak to us about their creation of projects, success and the future of filming in snow sports. SIA’s Tom Davis (TD): What do you contribute to the succes of Teton Gravity Research (TGR) within the action sports world? TGR’s Todd […]

Zeal Optics Marketing & Team Manager Mike Lewis on The Sessions @ SIA

July 9, 2015

Zeal has made its name in the eyewear space from its range of sustainable products, which continues to expand each year. The entire sunglasses line is now made from plant-based materials, which means they are petroleum-free. This plant-based substance also enhances the end-product, with improved clarity and lightness, according to Marketing & Team Manager Mike Lewis. […]

DIY Wednesday: Spare Tires

July 8, 2015

It’s officially summer.  A lot of ski and snowboard outdoor shops sell bikes in the summer, amongst other things.  Why not use the tire motif as inspiration for window displays? You can spray paint old tires. You can decorate bike rims with things like fake flowers intertwined in the spokes – or display biking accessories […]

Pennsylvania Ski Areas On the Path To Becoming a "Mecca" for Millennials

July 7, 2015

Pennsylvania may well be on its way to establishing itself as a formidable “ski state” particularly among Millennials, according to a new research study conducted for SkiPA by RRC Associates. A contributing factor is Pennsylvania’s close proximity to several major metropolitan areas including Pittsburgh, Philadelphia, New York City, Washington DC, Baltimore and even the Harrisburg-York-Lancaster […]

What to do with Your Influencer Program in the Off Season

July 2, 2015

Influencer marketing – enabling social media thought leaders to tell your brand’s story – in the outdoor industry faces unique challenges compared to other markets (a few examples might be food products, casual/non-technical lifestyle goods, electronics). Brands with evergreen product can launch influencer campaigns essentially without burden. The same isn’t true for us. We are often […]

Evo Founder Bryce Phillips on The Sessions @ SIA

July 1, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Bryce Phillips, founder of Evo Bryce Phillips, founder and CEO of Evo, is a great example of a business owner who is doing the right thing for independent retail. Opening his second location in Portland, Oregon less than a year ago, the entrepreneur has continued to […]

Psychographics – The Next Level of Information about Snow Sports Consumers

June 30, 2015

The SIA Downhill Consumer Intelligence Project takes SIA members beyond demographics to give you a complete view of skier and snowboarder psychographics.  Psychographics identify common personality traits, values, opinions, attitudes, interests and lifestyles of defined groups – like skiers and snowboarders.  This level of knowledge will help members build more effective marketing campaigns, help designers better understand […]

Recipe For Success

June 29, 2015

I was reading a National Retail Federation newsletter recently ( that featured an article about a new retail concept store opening this month in the Boston area.      Pantry aims to bring the popular online meal-planning concept to the masses with the first of its kind brick and mortar store. Websites like Blue Apron, […]

#SIAtalks with Lindsey Sine of The North Face

June 29, 2015

“When you love skiing or snowboarding in the industry…you never escape that love and I think that the snow sports community is such a tight knit group of people and I really love being around so many like-minded people.”  We caught up with Lindsey Sine of The North Face at the 2015 SIA Snow Show […]