Industry News

News and information from the winter outdoor community

Nordica Launches New Innovative Speedmachine 3 Ski Boots and Women’s Wild Belle All-Mountain Ski Collection

January 21, 2021

WEST LEBANON, N.H. – Jan. 21, 2021 – Ever optimistic and bullish on skiing, Nordica USA today announced it is adding completely re-designed models to its Speedmachine family of skis boots, which will be designated Speedmachine 3, and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting […]

Blizzard Strengthens Front-Side Offering with the Addition of a New Carving Series

January 21, 2021

When the day calls for slicing half-moons on hardback, the Thunderbird/Phoenix delivers a balance of on-edge performance with approachability. WEST LEBANON, NH (JAN 21, 2020) – Blizzard is proud to introduce an all-new collection of frontside carving skis designed to provide skiers with the ability to rip groomers without the demands that come from high-performance […]

Tecnica Footwear Expands Winter Offering with the Addition of a Modern Apres Boot and a Go-Anywhere Hiker

January 21, 2021

The leader in high-performance footwear applies their technical expertise to new styles, for living an active outdoor life on and off the mountain. WEST LEBANON, NH (January 21, 2021) – Tecnica Group, the Italian-based manufacturer of technical outdoor footwear and ski boots, welcomes two new styles to its Fall-Winter21 collection of cold-weather boots, expanding their […]

Inclusion Training – Session 18 with Dr. Gerilyn Davis: Action Research Cycles 5.2

January 21, 2021

January 21, 2021 Hello All, Once again, SIA members, it is always a pleasure to have you! I want to reiterate the importance of continuing to takes steps on your inclusive journey. When it comes to taking action, often, we want to be clear on our vision, and most importantly, we want to ensure that […]

55 Winter Outdoor Industry Businesses Celebrate The U.S. Re-Entry Into The Paris Climate Agreement

January 20, 2021 2 Comments

Today, as the U.S. began the process of re-entering the Paris Climate Agreement, 55 winter outdoor industry businesses sent a letter to the U.S. Special Presidential Envoy For Climate John Kerry, expressing support for the Administration’s commitment to addressing climate change and their thanks for re-committing the United States to the Paris Climate Agreement. ~ […]

The Snow Winners So Far This Season

January 20, 2021

NPD put hard numbers to winter sales trends during SIA’s Industry + Intelligence Day at OR Winter Online. In partnership with Shop-Eat-Surf By Tiffany Montgomery | Published Jan 20, 2021 It’s common knowledge in the snow industry that snowshoes, Nordic, splitboards and backcountry gear are selling well so far this season. But NPD put hard […]

Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association

January 19, 2021

TAHOE, CALIFORNIA (Tuesday, Jan. 19) — Flylow Gear (, the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (, a leading nonprofit dedicated to avalanche safety, education and research in the United States. A3 relies on the […]

Another Successful Collaboration Between Wintersteiger & the US Ski Team

January 18, 2021

For Immediate Release: January 18, 2021 Salt Lake City, Utah – Wintersteiger, official supplier to US Ski & Snowboard and exclusive tuning partner for the Center for Excellence, offered ski tuning services at Copper Mountain during the late fall/early winter training block this year.  As the working relationship between Wintersteiger and the US Ski Team […]

Bern Helmets Plans For Future Evolution With Expanded Team, New Headquarters And Proprietary Technology

January 14, 2021

Founder Dennis Leedom Leads Seasoned Team Leveraging Outdoor, Winter Sports and Micromobility Growth; New Carbon Fiber and 2.0 Helmet Series Debut this Month PLYMOUTH, Mass. (January 14, 2021) —  Bern Helmets, respected around the globe for its proprietary street-inspired helmets, combining style, comfort, and safety on trails, slopes, water, and in urban venues, today announced an expanded leadership team […]

Inclusion Training – Session 17 with Dr. Gerilyn Davis: Action Research Cycles 5.1

January 14, 2021

January 14, 2021 Hello Everyone, Now that we have taken the time to establish the goals that we will utilize for our inclusion activities, we can use our strengths and our why to influence our ability to create an inclusive culture. We will now expand our efforts and hold ourselves accountable for creating change. For […]