Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Tips and Tricks to Maximize Your Exposure This Season From Mfa, Ltd. PR and Marketing

November 15, 2016

Tips and Tricks to Maximize Your Exposure This Season From Mfa, Ltd. PR and Marketing While many of us in the business of snow are anxiously awaiting the first opportunity to buckle or lace up our boots, the brink of the winter season also brings many opportunities to maximize PR efforts and broaden exposure for your […]

Read More

More Important Reading: What Caught Our Eye This Week…no election coverage promised

November 14, 2016

In this segment of “Important Reading” – fast fashion, brick and mortar and more! Esquire – the damage of fast fashion http://www.esquire.com/style/news/a50655/fast-fashion-environment/ NYT – brick and mortar is awesome http://www.nytimes.com/2016/11/11/style/clicks-to-bricks-online-retailers-find-the-lure-of-a-store.html?emc=eta1&_r=0 Gear – just a few things for your wish lists http://www.outsideonline.com/2125161/2017-winter-buyers-guide http://snowboarding.transworld.net/product-category/2017-good-wood/#xCo1GB2aWXkbF0w6.97 http://www.skinet.com/ski/gear Let’s talk trade shows… http://snowsports.org/sia-press-releases/sia-responds-to-outdoor-retailer-trade-show-update/  

Read More

Guest Post: Jackson Hogen from Realskiers.com

November 9, 2016

The First Five Minutes By: Jackson Hogen Published: October 18, 2016 Last week’s Revelation, “Take the Leap of Faith” inspired some thoughtful critiques among the Realskiers faithful, both on our Facebook page and in one-on-one correspondence with yours truly.   One perspicuous soul correctly observed that said essay was superficial, while another waxed eloquent on why the ski industry should adopt […]

Read More

Guest Post: Phil Pugliese from Pugski.com – Ski Mechanics Workshop

November 7, 2016

Recently Phil Pugliese from Pugski.com was able to attend one of SIA’s Ski Mechanic Workshops and he graciously gave us the “thumbs up” to let you get an objective perspective. If you don’t know Pugski.com, give it a read. Thanks, Phil! http://pugski.com/exclusive-pugski-attends-sia-ski-snowboard-mechanics-workshop/ The Ski and Snowboard Mechanics Workshop was brought under the SIA umbrella a […]

Read More

What IS Industry & Intelligence Day?

November 1, 2016

It’s not who you know,  what you know, or how you know, but all of the above. Industry & Intelligence day at SIA’s Snow Show brings relevent and practical information to life for retailers, manufacturers, reps and anyone looking to learn more about their business and how to grow it, be engaged and grow. Who’s […]

Read More

SIA Industry + Intelligence ranks high across industries and remains a cornerstone of the Snow Show

October 25, 2016

SIA Industry + Intelligence ranks high across industries – remains a cornerstone of the Snow Show Industry + Intelligence is “a chance to remove yourself from your day-to-day and physically be present to learn something new. It’s like going to college all over again…” With nighttime temps plummeting and the SIA SnowShow literally just around […]

Read More

Be A Part of SIA Snow Show – Don't Simply Show up

October 21, 2016

As a Supporting Member of SIA you have the opportunity to get in front of other members and retailers.  Leading into the 2017 SIA Snow Show, there are additional options available for you to reach a greater audience. Details are below, please remember the presentation must be educational in nature. Sales pitches are not permitted. […]

Read More

Retail Tips: Displays and the importance of keeping it fresh

October 20, 2016

Who’s ready to talk some trash?  I’m not talking Presidential debate trash – but wallet friendly display ideas that come from unexpected places, like, uh, the trash. Personally I get excited when I see a dumpster full of junk.  I don’t see junk per se, rather possibilities. Like transforming discarded furniture into display tables, bits and […]

Read More

The Sharing Economy: Boon or Bane to the Snow Sports Industry?

October 19, 2016

The Sharing Economy: Boon or Bane to the Snow Sports Industry? With 78% of millennials and 59% of GenX and Boomers polling recently in favor of “experience” over “ownership”, it’s no wonder that the Sharing Economy is on the rise. Services like Uber and AirBnB are just the beginning, according to PriceWaterhouseCoopers, whose April report […]

Read More

Want to know what we are reading?

October 17, 2016

Every now and then, we’ll compile a handfull of links to some great articles we’ve read that we want to share with you. If you like them, let us know.  Suggestions? Send them our way. Winter reading list number 1: http://www.bloomberg.com/news/articles/2016-10-11/love-or-hate-it-uphill-skiing-will-be-big-this-winter http://www.ispo.com/en/companies/id_79207338/why-the-winter-sports-industry-needs-to-work-together.html http://snowboardmag.com/stories/depth-a-travis-rice-interview http://www.snewsnet.com/news/phil-leeds-skinny-skis/   Be in the know at SIA’s Industry & Intelligence day […]

Read More