Industry News

News and information from the winter outdoor community

3 Runs With Icelantic Skis' CEO, Annelise Loevlie

July 31, 2015

Ah, summer…a time for snow sports manufacturers to kick back and relax. Not so fast. Annelise Loevlie, Icelantic’s CEO is a busy bee, like many of our members, even in the hot summer months. We had the chance to catch up with the SIA Board of Director, wine lover, outdoor enthusiast and all around awesome […]

ThirtyTwo’s Brian Cook on the Brand’s Roots and 20 Year Anniversary

July 30, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Brian Cook, ThirtyTwo ThirtyTwo’s roots are anchored in skateboarding, just as much as they are in snowboarding. That’s been the case for its entire 20 year history under parent company Sole Tech and founder Pierre André Senizergues. This year, the brand is celebrating two decades in […]

Getting a Handle on Snow Product in the Summer Can Pay Dividends

July 30, 2015

Most retailers tend to approach the snow season in four stages; pre-season, peak season, late season and off season, with the summer truly being “off.” Some retailers that focus exclusively on snow products close their doors completely over the summer months, while others who have complimentary product lines like bikes or surfboards focus on moving […]

Merchandising: Brand Loyalty

July 30, 2015

I was leaving work the other day when I heard a deep, loud rumbling sound – like a jet engine – coming from outside.  I looked down the street towards where the sound was coming from.  Emerging around the corner was a string of Lamborghini’s – slithering up the road like a band of bad […]

Quiksilver's Todd Richards on the Sessions @ SIA

July 23, 2015

SIA + TWB THE SESSIONS @ SIA Just released: Todd Richards, Quiksilver Earlier this year, during The Sessions @ SIA, snowboarding vet, former professional rider, and Quiksilver ambassador Todd Richards caught us up on where he sees the industry headed. “Any sport that started off with an edge like snowboarding did—because it’s hard, it’s not […]

A B2C Lesson on Engaging Your Customer

July 21, 2015

B2B brands can increase their revenue exponentially when they take a page from the B2C playbook and start making customer engagement a priority. Your customer is no longer sitting at her desk flipping through a paper catalog, ordering the same item season after season. Instead, she’s looking for a dynamic experience that involves both digital […]

Save the Date for the Largest Ski/Snowboard Lesson

July 20, 2015

Friday, January 8, 2016 can be a VERY big day for the snow sports industry. That’s the day that the industry will be going for a world record on the largest ski and the largest snowboard lesson ever taught. The trick is for snow sports industry colleagues to support the effort. It’s a little early […]

Merchandising: Have a Heart – Save a Ski

July 20, 2015

Many ski and/or snowboard shops have old skis and/or boards lying around. We have all seen snowboard benches, Adirondack style chairs made from old skis and of course we cannot forget the ubiquitous repair shop staple – the shot ski.  Old hardgoods live on in a number of incarnations. Ski boot planters for example. And […]

Burton’s Jeff Boliba on The Sessions @ SIA 2015

July 15, 2015

SIA + TWB THE SESSIONS @ SIAJust released: Jeff Boliba, Burton Snowboards Snowboarder’s Creative Director Pat Bridges sat down with Burton’s Jeff Boliba, VP of global resorts, at the 2015 SIA Snow Show to dive into his role and ways he is making an impact when it comes to retention and overall participation. Industry veteran Boliba has helped grow Burton’s […]

Frendly Gathering Music Festival: Off-Season Consumers, Music and Collaboration

July 14, 2015

Take a deep breath…this may be a shock…18-35 year olds love music festivals. A melting pot of entertainment, collaboration and relaxation; these gatherings have proven to be an ongoing summer past time for Millennials… According to a 2015 Billboard Music study citing Nielsen data: 32 million people attend a music festival in the U.S. each […]