Industry News - Page 79 of 105 - Snowsports Industries America
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Industry News

News and information from the winter outdoor community

Guest Post – On Roundness

January 3, 2017

In the White World of the mountains, every line is a curve.  The innocents who proudly announce that they straight-lined such-and-such a slope fail to observe that every inch of their descent described an arc through space.  (Through time as well, but let’s not complicate matters any further for now.)  Once atop a mountain, the […]

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The Business of Snow

December 30, 2016

The lifts are spinning and hundreds of thousands of season pass holders, little ski racers, family ski packs and weekend warriors have been getting their passes scanned, forking over 15 bucks for cheeseburgers, and making the most of what in my opinion is the heart of the ski season – the holidays. Now through the […]

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Holiday Shopping and Closing the Sale at Retail

December 21, 2016

Holiday shopping and closing the sale.   As I type this, some of you may be experiencing a slight holiday shopping panic attack.  With a little under two weeks left to wrap up the wrapping, time is a precious commodity as we scramble to cross people off our holiday gift-giving list. Now is a perfect […]

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Guest Post from Jackson Hogan at Realskiers.com

December 20, 2016

This week, I share some Realskiers.com subscriber perspectives I found instructive, on pedicures, gloves and proper ski size selection, with my responses appended.  One word: pedicure! I may have “discovered” something that can benefit all skiers! There is no question for me as to the benefits of proper bootfitting. Yet in all I’ve read there […]

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Denver’s Cool Spaces: What’s Hot, What’s New for SIA Snow Show

December 5, 2016

Denver’s Cool Spaces: What’s Hot, What’s New for SIA Snow Show Some of Denver’s hottest spaces offer more than an eating and drinking experience for SIA Snow Show attendees. The city is known for its creative cuisine and original dining concepts. If you’re looking for healthy food not far from the Colorado Convention Center, check […]

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Homegrown: Handcrafted, Local, Sustainable and So Much More

December 5, 2016

Homegrown: Handcrafted, Local, Sustainable and So Much More More than ever before, consumers are craving a connection with products they buy. The tremendous popularity of craft beer and locavore restaurants are a sign that people are looking for a product that feels authentic and has a story behind it. In fact, an international survey by Cohn […]

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Holiday display tips/ideas/inspiration for the busy time

November 29, 2016

Holiday display tips/ideas/inspiration for the busy time    November and December are months that typically make up the lion’s share of a retailer’s bottom line. Last year’s dismal, decidedly not winter weather in parts of the U.S. is still a thorn in some retailer’s side.  But the last two months of the year offer opportunities […]

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No matter when it comes, First Chair always comes first

November 29, 2016

No matter when it comes, First Chair always comes first The only way to describe the excitement of opening day is that it’s like Christmas. A childlike excitement builds for months in the fall as temperatures drop and plans are laid. At some point, the lifts have to start turning, and thus the magic of […]

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SIA Responds To Outdoor Retailer Trade Show Update

November 15, 2016

We are all part of one large industry eco-system and the lines are increasingly blurring between winter snow sports and the general outdoor market. Therefore, it’s crucial that we work together to find a way to minimize the number of national shows, while better supporting the regional shows. As a member-dedicated trade show, SIA’s priority […]

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Tips and Tricks to Maximize Your Exposure This Season From Mfa, Ltd. PR and Marketing

November 15, 2016

Tips and Tricks to Maximize Your Exposure This Season From Mfa, Ltd. PR and Marketing While many of us in the business of snow are anxiously awaiting the first opportunity to buckle or lace up our boots, the brink of the winter season also brings many opportunities to maximize PR efforts and broaden exposure for your […]

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