Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Nick's Notes – March17

March 28, 2017

    Spring is here and I couldn’t be more thrilled to hear about how the snow continues to be great pretty much anywhere and everywhere you go! I’m sharing this month’s notes a bit later than usual because we have been waist-deep in planning for the year ahead. Our goal of reshaping the vision […]

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Guest Post – Jackson Hogen at Realskiers.com

March 21, 2017

When asked what sort of ski a prospective buyer is searching for, by far the most common answer is “an all-mountain ski.” After all, doesn’t everyone want a ski that at least purports to do everything reasonably well? Yet all-mountain skis are a relatively new development, appearing for the first time in the mid-90’s.  Before […]

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It’s March…. cabin fever sets in…..

March 16, 2017

It’s official…that twitchy feeling we all experience this time of year to dig out our flip flops from storage and bask in some sweet Vitamin D filled sunshine. It’s the time of year when we start counting down the hours to spring getaways that will keep our minds off mud long enough to make it […]

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How To Fly With Your Boots

March 10, 2017

    Traveling through airports is the great equalizer. Nothing gives us more freedom, yet subjects us to cattle-like status, moving through a highly controlled environment, our fate completely in the hands of others. Airline travel is a reminder that each of us is no better nor worse than any of our fellow travelers.   […]

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2017 Snow Show Recap

March 7, 2017

With the first week of March upon us, we know you’re with us thinking about some spring turns (and maybe even summer turns)! Corn, anyone? With snow on the mind as the Northwest gets pummeled with yet another record-breaking month of snowfall, and the Northeast revels in its post February snowstorm bliss, we wanted to […]

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Keeping it Real Fun

February 23, 2017

Keeping it Real Fun Coming out of tradeshow season, re-focusing on why we do what we do — you gotta keep it real, and you gotta keep it fun. This past Presidents’ Day weekend was a great chance for me to get out in the backcountry and to ride the local lifts and be reminded […]

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Nick's Notes – February 2017

February 16, 2017

Thanks to all who came out to the 2017 Snow Show and the On-Snow Demo. We were pleased with the renewed sense of energy and excitement surrounding the Show and hope you were too.  As we consider many options for the path forward, we want to hear from you! I have added the link to […]

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In Between Seasons

February 16, 2017

A tale of two seasons….. ”It was the best of times, it was the worst of times….it was the spring of hope, it was the winter of despair…” Charles Dickens’ prose of 1859 makes it sound like he was once a ski shop employee. As we enter the month of February, we find ourselves in […]

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2017 SIA SNOW SHOW IS A WRAP!

February 15, 2017

THANK YOU FOR BEING A PART OF THE 2017 SNOW SHOW! As the pinnacle event of the winter industry, the Snow Show provides the ideal platform to connect suppliers and retailers across all facets of the winter business, showcase new innovations, and celebrate the snow community. With revamped exhibit areas, streamlined educational programming, daily networking and […]

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Great Stores Are Still The Best Way To Make Consumers Love A Brand – article by Richard Kestenbaum at Forbes

January 31, 2017

We met Richard at the SIA Snow Show to talk about what’s going on in winter sports retail. His insights came to fruition in this most recent artilce: http://www.forbes.com/sites/richardkestenbaum/2017/01/30/great-stores-are-still-the-best-way-to-make-consumers-love-a-brand/#2c31ea80722c 3 of my favorite points, being a retail zealot: + Almost nothing in consumer products works as well as a great store + Having a great in-store […]

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