Photo: Louis Arévalo

Industry News

News and information from the winter outdoor community

Mountain High Resort Purchased by MHR Investor Group, Gets the Band Back Together

October 6, 2017

Mountain High, one of Southern California’s prominent winter resorts, has been sold by Ski Resort Holdings LLC, an affiliate of Oz Real Estate, to Mountain High Reunited (MHR). MHR is essentially the same group that owned Mountain High in the mid-2000’s before selling it to CNL Lifestyle Properties. The MHR group includes Mountain High’s current […]

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Vans Snow Partners with HOWL for New Winter Capsule

October 4, 2017

Vans announced it is partnering with its global snow team rider and co-founder of HOWL, Darrell Mathes, for an exclusive HOWL collaboration celebrating Vans snow boots and apparel. Available now, the new Vans and HOWL capsule features elevated renditions of the Hi-Standard snowboard boot and Jonesport MTE jacket. Each piece blends HOWL’s sophisticated aesthetic with Vans’ […]

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DYNAFIT and SALEWA Brands Name Meteorite as Public Relations Agency of Record in North America

October 4, 2017

Eric “Hende” Henderson and his newly formed agency Meteorite PR will once again be supporting the public relations and brand communications efforts of premium mountain sports brands SALEWA and DYNAFIT in North America. For many media professionals working in the ski, backcountry, outdoor and technology verticals, Hende not only introduced them to these brands, but […]

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More Flights, Expanded Train Service Promise Improved Travel Options to Colorado Resorts

October 3, 2017

New direct flights to and from Colorado’s eight regional airports and expanded service on the Winter Park Express will provide skiers and riders more travel options to their favorite Colorado ski resorts by train, plane or car this winter, says CSCUSA. The Amtrak Winter Park Express, coming off a highly successful inaugural season, will offer […]

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SIA Participation Committee Drills Down on Industry Growth

September 28, 2017

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

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These Photos Are Real: Patrollers Shred Silverton Mountain on September 24

September 24, 2017

The most recent low pressure system across the West dropped enough snow on the slopes for some very eager Silverton Mountain ski and snowboard patrollers to get the first turns of the season. And according to Silverton’s Jen Brill, the photos are real. The patrollers apparently could not resist the opportunity to ride the chairlift today […]

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First North American Resort Opens for the Winter: Oregon's Mt. Bachelor, September 23, 2017

September 23, 2017

Bend, Oregon’s Mt. Bachelor became the first ski area in North America to offer skiing and snowboarding in advance of the 2017-18 winter season. Following a three-day snow storm that dropped more than a foot of snow, resort officials worked to place several terrain park features in the ski area’s tubing park at Mt. Bachelor’s […]

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New Season Pass Includes Season-Long Access to Glenwood Hot Springs

September 22, 2017

Sunlight Mountain Resort launched a new pass option that adds season-long soaking at Glenwood Hot Springs in addition to skiing and riding at Sunlight for the 2017-18 season. Called the Sunny Soaker Pass, the new offering is  essentially a combination of Sunlight’s season pass, and Glenwood Hot Springs, off-season value pass, said Troy Hawks, marketing and […]

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Western Mountain Occupancy Slumps as Daily Rates Keep Climbing

September 19, 2017

“There has been a fundamental shift in lodging performance patterns that was slow to emerge coming out of mid-winter but is now firmly established,” said Ralf Garrison, advisor to Inntopia for DestiMetrics product line. “This is the first summer since 2009 that we’ve seen industry wide year-over-year declines in occupancy, although strong gains in rate […]

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The Top Ten Ways to Get Ready for Ski Season

September 18, 2017

We’ve all seen the pictures on Instagram by now…snow in the high country! Well, there’s no putting it off any longer then. It’s time to get stoked, and ready for ski season, for real, and here’s how. Secure your season pass. Prices are going up fast! Any day now you will be paying more for […]

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